
107: Chris Smith, CRO at Aqua Security, on 7 steps to hiring great sales talent
03/03/22 • 44 min
Chris Smith, CRO at Aqua, joins me today to talk about creating a great sales team as a company that’s growing rapidly by being intentional about bringing in the right people.
Chris has been in sales for 30 years and has mostly stayed within the cyber security industry for multiple reasons, one of them being how within this career, you're doing something meaningful. Now, as he’s building out his team at Aqua, a cloud native application protection platform, he shares with us his approach he’s taking to ensure he’s making great hires.
- Know the profile of who you are going after
- Focus on the importance of the alignment to culture
- PR the opportunity
- Augment company searches with agencies
- Prepare questions
- Go the extra mile
- Be thorough - reference LinkedIn, check references, etc.
Tune into today's episode where we expand more on Chris’s journey and his tactics to creating a great sales team by being intentional about bringing in the right people!
If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.
Sign up for our newsletter (https://www.salesbluebird.com)
We want your questions and topic suggestions for future episodes. Send them to [email protected] or send us a voice/video message at https://zipmessage.com/unstoppable
Get in touch with Chris ([email protected])
Follow me on LinkedIn for regular posts about growing your cybersecurity startup
Want to grow your revenue faster? Check out my consulting and training
Need ideas about how to grow your pipeline? Sign up for my newsletter.
Chris Smith, CRO at Aqua, joins me today to talk about creating a great sales team as a company that’s growing rapidly by being intentional about bringing in the right people.
Chris has been in sales for 30 years and has mostly stayed within the cyber security industry for multiple reasons, one of them being how within this career, you're doing something meaningful. Now, as he’s building out his team at Aqua, a cloud native application protection platform, he shares with us his approach he’s taking to ensure he’s making great hires.
- Know the profile of who you are going after
- Focus on the importance of the alignment to culture
- PR the opportunity
- Augment company searches with agencies
- Prepare questions
- Go the extra mile
- Be thorough - reference LinkedIn, check references, etc.
Tune into today's episode where we expand more on Chris’s journey and his tactics to creating a great sales team by being intentional about bringing in the right people!
If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.
Sign up for our newsletter (https://www.salesbluebird.com)
We want your questions and topic suggestions for future episodes. Send them to [email protected] or send us a voice/video message at https://zipmessage.com/unstoppable
Get in touch with Chris ([email protected])
Follow me on LinkedIn for regular posts about growing your cybersecurity startup
Want to grow your revenue faster? Check out my consulting and training
Need ideas about how to grow your pipeline? Sign up for my newsletter.
Previous Episode

106: Momentum Cyber’s Cybersecurity Almanac 2022
Today’s topic is all about Momentum Cyber’s Cybersecurity Almanac 2022.
Momentum Cyber is an investment bank that deals with only cybersecurity companies and is headed by Dave DeWalt.
If you’d like to read the Almanac yourself, it is available for download on their website (momentumcyber.com), but today, I will be giving you my 5 key takeaways.
- The cybersecurity space is more crowded than ever
- There's a huge growth in financing activity right now
- Public markets value growth over margins, by quite a lot
- The Almanac includes interesting facts such as amount of money going into companies and stock
- Product Lead Growth is growing and continually getting established
There were also some quick interesting takeaways such as how ransomware isn’t going away anytime soon, the skills shortage continues to be a problem, and how in a world where things are interconnected - 3rd party risk is a big thing.
Tune into today's episode where we expand more on these 5 takeaways as well as go more into detail about the interesting facts found within this year’s Almanac!
If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.
Sign up for our newsletter (https://www.salesbluebird.com)
We want your questions and topic suggestions for future episodes. Send them to [email protected] or send us a voice/video at https://zipmessage.com/unstoppable
Follow me on LinkedIn for regular posts about growing your cybersecurity startup
Want to grow your revenue faster? Check out my consulting and training
Need ideas about how to grow your pipeline? Sign up for my newsletter.
Next Episode

108: Alex Jones, CRO at NetSPI, talks journey into cyber and building a great sales team
Alex Jones, CRO at NetSPI, joins me today to talk about his journey into the cybersecurity sales world and what he’s doing at NetSPI to continue to build a great sales team.
Alex spent most of his time building a career outside of cyber (in recruitment), until 5 years ago when he joined NetSpi. At NetSPI, Alex had to dive in head first to learn the terminology and become familiar with the space. Luckily, the nontraditional aspect of his background paid off when he had to make hires to build up his sales team. Alex tells us the 5 key traits he looks for in all potential new hires:
- Coachability
- Curiosity
- Prior success
- Intelligence
- Work ethic
Tune into today's episode where we expand more on Alex’s tactics to creating a great sales team!
If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.
Sign up for our newsletter (https://www.salesbluebird.com)
We want your questions and topic suggestions for future episodes. Send them to [email protected] or send us a voice/video at https://zipmessage.com/unstoppable
NetSPI is hiring so, get in touch with Alex on LinkedIn: https://www.linkedin.com/in/alex-jones-9ab28811/ or he says you can find his email - a good sales rep will find it!
Follow me on LinkedIn for regular posts about growing your cybersecurity startup
Want to grow your revenue faster? Check out my consulting and training
Need ideas about how to grow your pipeline? Sign up for my newsletter.
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