61. Creating Instant Connection With Anyone You Want to Know w/ James Carbary

02/25/20 • 46 min

If you want your business to grow and succeed, it needs to be built on a solid foundation of relationships. Obviously. However, creating connection with the right people can be quite difficult — even damaging — if you go about it the wrong way. What if I told you that creating connection is as simple as collaborating with anyone you want to know to create valuable content? This very episode of the Customer Experience Podcast is both a consequence of and a demonstration of content-based networking. About four years ago, I created some content with someone who is now my friend. It’s a relationship that grew relatively slowly. It took a couple of years of content collaboration before any deals were made. But this is what content-based networking is all about: making content with people with the aim of creating a connection that could turn into future business. You really have nothing to lose with this approach. Worst-case scenario – you end up with stellar content and new relationships. I’m so honored to introduce you to my friend James Carbary, Founder of Sweet Fish Media, host of B2B Growth, and author of Content-Based Networking. What we talked about: Improving CX with content-based networking Making your own luck to create valuable content and meaningful interactions Focusing on the process of building relationships instead of the outcomes Taking a journalistic approach to content creation Balancing online connection with offline connection Check out these resources we mentioned during the podcast: James was inspired by Never Lose a Customer again by Joey Coleman and all the books by Gary Vaynerchuk James’s book is Content-Based Networking I’ve interviewed James before at BombBomb HQ. He’s interviewed me twice at B2B Growth (Ep 248 and Ep 381). Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

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60. The Context Marketing Revolution w/ Mathew Sweezey

As the customer experience evolves, so do our motives. Consumers are no longer motivated by a great piece of content (if they ever were). They’re motivated as long as you can offer them the best solution at the most essential time. In fact, the director of market strategy at Salesforce — Mathew Sweezey — wrote an entire book on what exactly goes into context marketing. That book, entitled Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media, lays out in detail how marketers can break through the world of endless noise we’ve built. Luckily for us, Mathew was kind enough to hop on The Customer Experience Podcast and answer a few questions. What we talk about: Why collaboration and executive buy-in make for top marketing performers How businesses can grow by way of holistic customer experience The origin of his new book, Context Marketing Revolution Why we’ve become immune to attention-based marketing How to take a human-centered approach to marketing The benefits of using video in a holistic CX Resources mentioned in this episode: EF Schumacher - Small is Beautiful Searles, Locke Levine Weinberger - The Cluetrain Manifesto Pine & Gilmore - The Experience Economy Marshall McLuhan - The Medium is the Message Seth Godin - Permission Marketing Aldous Huxley - Island Subscribe, listen, rate, and review the show on: Apple Podcasts or iTunes Spotify Google Podcasts Google Play

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62. The 6 Layers of Learning: Bloom's Taxonomy w/ Ethan Beute

Because you're listening to this podcast, I can make one pretty good guess about you... You’re a learner. You intentionally seek out information, meaning that you actively learn as a regular part of your life. I'll go out on another limb and say that in your week to week — at work, at home, or somewhere else — you’re probably also in a teaching role. In other words, you’re both a learner and a teacher. (To my mind, this is also called leadership.) I've got something fabulous for you in this episode that I think you’re going to enjoy as much as I have. It's called Bloom's Taxonomy. My name is Ethan Beute, the Chief Evangelist at BombBomb, coauthor of Rehumanize Your Business, the host of The Customer Experience Podcast, and the cohost of the CX series on the B2B Growth Show. In this episode, I’ll be sharing my love for learning and how Bloom’s Taxonomy can deepen your understanding of how and why we know what we know. What I talk about: How I first became aware of Bloom’s Taxonomy A brief history and overview of how the taxonomy has evolved What the 6 layers of learning are Why Bloom’s Taxonomy matters in your day-to-day Check out our podcast on Apple Podcasts, Google Play, Spotify, and Stitcher.