The Customer Experience Podcast

If you want your business to grow and succeed, it needs to be built on a solid foundation of relationships. Obviously. However, creating connection with the right people can be quite difficult — even damaging — if you go about it the wrong way. What if I told you that creating connection is as simple as collaborating with anyone you want to know to create valuable content? This very episode of the Customer Experience Podcast is both a consequence of and a demonstration of content-based networking. About four years ago, I created some content with someone who is now my friend. It’s a relationship that grew relatively slowly. It took a couple of years of content collaboration before any deals were made. But this is what content-based networking is all about: making content with people with the aim of creating a connection that could turn into future business. You really have nothing to lose with this approach. Worst-case scenario – you end up with stellar content and new relationships. I’m so honored to introduce you to my friend James Carbary, Founder of Sweet Fish Media, host of B2B Growth, and author of Content-Based Networking. What we talked about: Improving CX with content-based networking Making your own luck to create valuable content and meaningful interactions Focusing on the process of building relationships instead of the outcomes Taking a journalistic approach to content creation Balancing online connection with offline connection Check out these resources we mentioned during the podcast: James was inspired by Never Lose a Customer again by Joey Coleman and all the books by Gary Vaynerchuk James’s book is Content-Based Networking I’ve interviewed James before at BombBomb HQ. He’s interviewed me twice at B2B Growth (Ep 248 and Ep 381). Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.

Everyone has an experience of your company. Are you in control of it? While the cost of keeping customer attention continues to rise, many marketers are still relying on industry trends and best practices to maintain engagement. What if your brand could be the one to set the trend? We dove into this idea with Jay Acunzo, founder of Marketing Showrunners, to better understand how to drive audience attention through valuable experiences. You might be surprised at what we uncover in this episode of The Customer Experience Podcast.

Paula Hayes is on a mission to change the face of beauty by putting multicultural women at the center of the modern beauty movement. She’s in an industry that’s about making people feel good about themselves. But she’s tackling a part of the market that has often been scorched and scorn by that industry. In this episode Paula who is President and CEO of Hue Noir Cosmetics, shares how brand ambassadors help to extend the company’s reach and also tells the story of why she pulled her products from Target shelves.

Your content IS your customer experience. So says the queen of content marketing, Ann Handley, Chief Content Officer of MarketingProfs and author of the best-selling Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Listen to learn: Measuring your content by your brand message The biggest improvements come from the most basic principles. Who is your inspiration? What brand has inspiring customer service? Putting the content customer experience into practice