EP14 - Jeff Fulkerson | Create attention-grabbing professional websites

05/11/22 • 20 min

In this episode, I get to speak with Jeff Fulkerson. He is helping Business Owners Thrive in Today's Digital Economy with High-Quality Web Design, Results-Driven SEO, and Performance-Based Ad Management.

He is also the Founder of FroBro Web Technologies. They create attention-grabbing professional websites for business owners who want to find more customers online. But web design is just the beginning: we also offer blazing-fast reliable hosting & maintenance, SEO, lead generation, ad management, and payment processing services.

If you are new to the online world, they can bring your traditional business into the 21st century. If your business is already online, they can take you to the next level of effectiveness and growth.

Its mission is to be a trusted partner for its clients, developing and managing its online presence and providing them with a tailored solution that provides a positive ROI for their business.

Where to reach our guest:

LinkedIn : linkedin.com/in/jefffulkerson

Website: https://www.frobroweb.com/ (Company Website)

Valuable Takeaways:

Combine website programming with marketing skills to build successful websites.
Start with the design, then work on the copy, get all the SEO aspects in place, and make sure the performance is good. That's just the start. You will have to optimize from there.
A lot of business owners think of a website as a checkbox item on the list. They don't think about SEO, speed, and messaging.
With a professional and modern look website that loads fast and lays it out in a way that someone visiting the site gives them the information that they need and moves them to the next step.
Add calls to action to make sure you're speaking directly to the needs of the person visiting that website.
Use WordPress since it's highly flexible and scalable. Use it as a simple information site with a contact form or extend it to an eCommerce site when needed.
Start building up a backlink profile to help people find it and where all that other marketing side comes in.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #website #seo #people #site #business #build #rank #rank #themes #messaging #backlink

Its mission is to be a trusted partner for its clients, developing and managing its online presence and providing them with a tailored solution that provides a positive ROI for their business.

Where to reach our guest:

LinkedIn : linkedin.com/in/jefffulkerson

Website: https://www.frobroweb.com/ (Company Website)

Valuable Takeaways:

Combine website programming with marketing skills to build successful websites.
Start with the design, then work on the copy, get all the SEO aspects in place, and make sure the performance is good. That's just the start. You will have to optimize from there.
A lot of business owners think of a website as a checkbox item on the list. They don't think about SEO, speed, and messaging.
With a professional and modern look website that loads fast and lays it out in a way that someone visiting the site gives them the information that they need and moves them to the next step.
Add calls to action to make sure you're speaking directly to the needs of the person visiting that website.
Use WordPress since it's highly flexible and scalable. Use it as a simple information site with a contact form or extend it to an eCommerce site when needed.
Start building up a backlink profile to help people find it and where all that other marketing side comes in.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #website #seo #people #site #business #build #rank #rank #themes #messaging #backlink

Previous Episode

E13 - Ben Lerner | Automate your marketing processes to increase productivity and efficiency

In this episode, I get to speak with Ben Lerner. He is a marketing automation consultant who helps companies such as Fiverr, Sproutt, BeyondMinds, VIMEO, HEREMobility, and many other small startups ramp up their marketing automation, producing big (and scalable) results.

His company is a tech-focused marketing consultancy that helps businesses grow, using the latest emerging tools, and their industry experience to impact your business' bottom line.

Whether you're a manager looking to build your business, a marketing manager under pressure to deliver quality leads, or a sales director with a lead-hungry sales team, they have the strategies and techniques to help you.

Where to reach our guest:

LinkedIn : linkedin.com/in/ben-lerner-a12a0070

Website: benlernerworks.com(Company Website)

Valuable Takeaways:

Understand how complex the field of marketing automation can be.
Most companies are struggling with getting the data they need in order to build dashboards to analyze their business results.
Performs a tech stack audit to understand where's the data coming from and who's in charge of it before doing any automation.
Align the marketing and sales team using a single dashboard to bridge the gap and make sure everybody's using the same language.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #automation #hubspot #marketing #system #process #technical #integrate #email #companies #clients #people

Next Episode

E15 - Noa Weinpress | On-demand marketing management

In this episode, I get to speak with Noa Weinpress. She is the Founder of Noa Weinpress Marketing.

With over 15 years of experience in marketing and strategy, Her goal is to help businesses grow. She has vast experience working with international and local brands, B2C and B2B.

As a Digital and Marketing Expert, She offers her clients 360 treatment in all aspects of marketing and advertising with an emphasis on managing digital campaigns - Google, Facebook, Instagram, LinkedIn, Taboola / Outbrain, and Twitter.

Where to reach our guest:

LinkedIn : linkedin.com/in/noa-weinpress

Website: noawmarketing.co.il/ (Company Website)

Valuable Takeaways:

Don't make assumptions based on what you think. Conduct mini-market research and speak to real customers to find out what interests them.
Build a marketing plan based on data you collect during the initial research.
Speak the language that will motivate your target audience. This is really the foundation of marketing.
Execute based on a clear media plan and follow the important business KPIs.
Go over search terms and make sure you add negatives in order to improve your campaigns.
Don't fully rely on Google's and Facebook's automation tools. Make sure you use them wisely and review the results carefully.
Analyze your market and use this data to create content that will help you build a brand people relate to.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #campaigns #people #marketingmanager #ppc #marketing #brand #build #google #data #agencies #tools