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The Customer Acquisition Experience

Guy Rozman

Welcome to the Customer Acquisition Experience with Guy Rozman. This is the show where top digital marketers share proven tactics, tools, and frameworks that will help you acquire more customers and grow your business.
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Top 10 The Customer Acquisition Experience Episodes

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In this episode, I get to speak with Jay Gibb. He is the Founder of CloudSponge, Partner at Arizona Bay.

Jay is a Technical leader with deep entrepreneurial experience as a developer, consultant, founder, and partner. Particularly interested in very early-stage, web-based startups with a focus on product design and development. His specialties are Software development management, product design, software architecture, process definition, and execution.

Basically, they built an infrastructure that was connected with Gmail contacts, Yahoo contacts, AOL contacts, and Hotmail and live Windows Live and MSN. And basically, all the different places where people store their address books on the internet. They provided a single point of integration for those so that other companies could quickly create their own integrations with all those different address book sources and use them for different reasons.

It took them a few years but finally figured out what they really are, a tool that helps with word of mouth, that helps with virality. And they started to build more products in that direction and for that purpose.

Where to reach our guests:

LinkedIn : linkedin.com/in/jaygibb

Website: https://www.cloudsponge.com/promo/mediaflowzz/

Valuable Takeaways:

  • Help your users get through the process of sharing contact information from their address book, without distractions.
  • Integrate Cloudesponge with other referral programs to boost your word-of-mouth marketing.
  • Use word-of-mouth as an efficient way to reduce your dependency on PPC.
  • You have to create an incentive to get your users to share your product.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#referralprogram, #people, #customers, #big, #contact, #website, #mailinglist, #mouth, #business, #picker, #incentive, #address, #product, #companies, #emails, #friends, #integration, #ecommerce, #email address

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In this episode, I get to speak with Brian Walker. He is the President of Statwax, a Digital Growth Partner for Higher Ed and B2B/SaaS.

Statwax is a digital growth partner delivering higher revenue and better returns to B2B, SaaS & Higher Ed clients. Brian oversees strategy and growth across all agency services - paid advertising, SEO, data-as-a-service, and performance creative.

Its mission as an agency is simple, yet impactful: to be the most trusted digital growth partner in B2B, SaaS, higher ed, and more. This means being the rare partner who delivers on its promises, operating with full transparency and being an employer for digital marketing enthusiasts to thrive.

At the end of the day, their goal is to grow your customer base, not your lead volume, but the actual quality of it, so that you can see revenue growth and attribute that back to your marketing efforts.

Where to reach our guest:

LinkedIn : linkedin.com/in/walkerb40

Website: statwax.com (Company)

Twitter: walkerb40

Valuable Takeaways:

  • Equip your lead forms with traffic data so you can attribute revenue to your marketing channels.
  • Use Supermatrics to combine ad & CRM data.
  • Integrate your stack the right way, and building it from the start with a plan in place is key.
  • Analyze historical data to find opportunities and build a media plan.
  • Allocate a piece of the budget for testing new channels.
  • Don't trust Google automation blindly! Review your search queries regularly and control what you spend on.
  • Set different KPIs based on the goal of the campaign.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#ads #data #lead #customers #crm #google #linkedin #campaigns #oftentimes #keyword #saas #demo #website #hubspot #b2b #paid #spend #search #set #auditing

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In this episode, I get to speak with Noa Weinpress. She is the Founder of Noa Weinpress Marketing.

With over 15 years of experience in marketing and strategy, Her goal is to help businesses grow. She has vast experience working with international and local brands, B2C and B2B.

As a Digital and Marketing Expert, She offers her clients 360 treatment in all aspects of marketing and advertising with an emphasis on managing digital campaigns - Google, Facebook, Instagram, LinkedIn, Taboola / Outbrain, and Twitter.

Where to reach our guest:

LinkedIn : linkedin.com/in/noa-weinpress

Website: noawmarketing.co.il/ (Company Website)

Valuable Takeaways:

  • Don't make assumptions based on what you think. Conduct mini-market research and speak to real customers to find out what interests them.
  • Build a marketing plan based on data you collect during the initial research.
  • Speak the language that will motivate your target audience. This is really the foundation of marketing.
  • Execute based on a clear media plan and follow the important business KPIs.
  • Go over search terms and make sure you add negatives in order to improve your campaigns.
  • Don't fully rely on Google's and Facebook's automation tools. Make sure you use them wisely and review the results carefully.
  • Analyze your market and use this data to create content that will help you build a brand people relate to.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #campaigns #people #marketingmanager #ppc #marketing #brand #build #google #data #agencies #tools

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In this episode, I get to speak with Jeff Fulkerson. He is helping Business Owners Thrive in Today's Digital Economy with High-Quality Web Design, Results-Driven SEO, and Performance-Based Ad Management.

He is also the Founder of FroBro Web Technologies. They create attention-grabbing professional websites for business owners who want to find more customers online. But web design is just the beginning: we also offer blazing-fast reliable hosting & maintenance, SEO, lead generation, ad management, and payment processing services.

If you are new to the online world, they can bring your traditional business into the 21st century. If your business is already online, they can take you to the next level of effectiveness and growth.

Its mission is to be a trusted partner for its clients, developing and managing its online presence and providing them with a tailored solution that provides a positive ROI for their business.

Where to reach our guest:

LinkedIn : linkedin.com/in/jefffulkerson

Website: https://www.frobroweb.com/ (Company Website)

Valuable Takeaways:

  • Combine website programming with marketing skills to build successful websites.
  • Start with the design, then work on the copy, get all the SEO aspects in place, and make sure the performance is good. That's just the start. You will have to optimize from there.
  • A lot of business owners think of a website as a checkbox item on the list. They don't think about SEO, speed, and messaging.
  • With a professional and modern look website that loads fast and lays it out in a way that someone visiting the site gives them the information that they need and moves them to the next step.
  • Add calls to action to make sure you're speaking directly to the needs of the person visiting that website.
  • Use WordPress since it's highly flexible and scalable. Use it as a simple information site with a contact form or extend it to an eCommerce site when needed.
  • Start building up a backlink profile to help people find it and where all that other marketing side comes in.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #website #seo #people #site #business #build #rank #rank #themes #messaging #backlink

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In this episode, I get to speak with Ben Lerner. He is a marketing automation consultant who helps companies such as Fiverr, Sproutt, BeyondMinds, VIMEO, HEREMobility, and many other small startups ramp up their marketing automation, producing big (and scalable) results.

His company is a tech-focused marketing consultancy that helps businesses grow, using the latest emerging tools, and their industry experience to impact your business' bottom line.

Whether you're a manager looking to build your business, a marketing manager under pressure to deliver quality leads, or a sales director with a lead-hungry sales team, they have the strategies and techniques to help you.

Where to reach our guest:

LinkedIn : linkedin.com/in/ben-lerner-a12a0070

Website: benlernerworks.com(Company Website)

Valuable Takeaways:

  • Understand how complex the field of marketing automation can be.
  • Most companies are struggling with getting the data they need in order to build dashboards to analyze their business results.
  • Performs a tech stack audit to understand where's the data coming from and who's in charge of it before doing any automation.
  • Align the marketing and sales team using a single dashboard to bridge the gap and make sure everybody's using the same language.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #automation #hubspot #marketing #system #process #technical #integrate #email #companies #clients #people

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In this episode, I get to speak with Shawn O'Neill. He is the Founder at SpeedSense Web Performance. Shawn is also an entrepreneurial technology leader. He obsesses over smoothing the interaction between people and their goals, through eliminating friction in human: digital interfaces.

He helps companies with people, processes, and product challenges. He has an Engineering background and has a share of wins and losses along the journey. He excels at helping business leaders tune their software teams, development lifecycles, and product offering.

He solves hard problems, asks hard questions, makes things, and has fun doing them.

Where to reach our guest:

LinkedIn : linkedin.com/in/shawnoneillca

Website: shawno.ca(Personal Website)

Twitter: shawnoneill_ca

Valuable Takeaways:

  • Running a faster website is going to result in more orders, more revenue, and fewer bounces.
  • Building a model to correlate site speed, with the conversion rate.
  • Keeping people on the site would be the biggest win, reducing abandonment and improving engagement.
  • Getting a better ROI on your ad spend, if the site is faster.
  • Identify the key areas that you're going to work on in order to improve the site speed.
  • Google has an anonymized database of performance data called the crux. This is the Chrome user experience report.
  • You get a two-second delay before the button responds to your input. That's probably because the main thread of the browser is busy running some other JavaScript.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #webpage #speed #customer #engagement #site #improve #experience #google #run #metrics #performance

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In this episode, I speak with Or Tomer, Pepperi's Director of Customer Success.

Or explains what the customer success function in a company does, how to perform it well, and how to quantify its impact.

According to him, the customer success manager is responsible for listening to client needs and translating them into action. Building a robust process will almost always result in effective adoption, expansion, and a long-term pleased customer.

Where to reach our guest:

LinkedIn : linkedin.com/in/ortomer

Website: https://www.pepperi.com/

Important Takeaways:

  • Being an effective customer success leader required tying up loose ends, bringing people together, and understanding their pains and rewards.
  • You need that political edge and the ability to listen to be a good customer success person.
  • Customer Success Manager usually leads to effective adoption, expansion, and a satisfied customer for a long time.
  • You will be able to be laser-focused thanks to the information you gather.
  • Each company's customer success is distinct. The goals and incentives should be aligned with the company's objectives.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #solution #consumer #customer #listen #business #success #manage #data

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In this episode, I talk with Elad Levy.
He's a seasoned marketing executive with a keen interest in marketing technologies and extensive knowledge of SEO, marketing automation, content marketing, and much more.
He is now the new VP of marketing at Loox after leading the incredible growth at Fixel, where he was in charge of everything related to Product, Marketing, and Sales.

Where to reach our guest:

LinkedIn : linkedin.com/in/eladlevy

Website: https://logiq.com/

Valuable Takeaways:

  • Create intentional friction in the product to create a user journey that teaches users how to use the product.
  • Create in-depth content by taking a common problem and laying out a complex solution that your product can also easily solve.
  • Set key performance metrics based on your company's business model and stage.
  • To compete with the bigger players in your market, you need to punch above your weight with high-quality design and content.
  • Get people talking about you by having your name appear in blog posts that rank high in Google for the most competitive keywords.
  • Use the search console to learn how people are looking for your product.

Let’s Start Scaling!
If you're a fast-growing tech startup that spends at least $10,000 per month and wants to scale effectively, fill out the form on our website and we'll schedule a free 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #traffic #content #solution #configure #website #product #integrating #converting

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In this episode, I get to speak with Yoel Israel. Yoel have two passions: 1) Helping others and 2) LinkedIn Lead Generation. He used his analytical and digital marketing experience to help startups scale and large companies rapidly expand. He place a strong focus on proactive customer service and long-term sustainable results - using unique and progressive marketing methods.

Are you not getting enough market-qualified leads? Are sales complaining that your leads are poor in quality and not market qualified? Are sales not following up on leads? He has solved this challenge.

His team helps businesses & startups scale using advanced digital marketing solutions. They are Google Partners, Bing Partners, and LinkedIn Partners - implementing marketing solutions with all CRMs such as HubSpot, Salesforce, Pardot, Marketo, Pipedrive, etc.

They follow the leading digital networks closely, such as LinkedIn, Google Ads (search, banners, YouTube), Facebook (Instagram, WhatsApp, Messenger), Bing and other advertising platforms (Quora, Outbrain, Taboola, Reddit, Pinterest, etc.).

Where to reach our guest:

LinkedIn : linkedin.com/in/yoeltisrael

Website: wadidigital.com(Company Website) wadidigital.com/blog/(Blog)

Twitter: YoelTIsrael

Valuable Takeaways:

  • Finding sales as a service and learning customer needs and helping them get clarity.
  • Having two people that are on every call with the client, is what makes the service unique.
  • Being able to move faster, adapt quicker, be better listeners and be able to serve better.
  • Being able to build trust with LinkedIn ads in order to get people to show request demos and show up for demos.
  • Bring on an influencer to come on and co-host a webinar with clients, having all the processes down.
  • Being able to properly reverse engineer and find the right targeting in order to be able to help them actually bring in business.
  • Integrating HubSpot and LinkedIn ads and making sure to specialize based on the pain points and the objections that it gives salespeople.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #campaigns #marketing #influencer #remarketing #campaign #influencers #platforms #promote

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In this episode, I get to speak with Linda Bustos. Linda has been evangelizing all things eCommerce since 2007. She was the former author of the Get Elastic Ecommerce Blog, author of book-blog Ecommerce Illustrated. and the Co-founder of Edgacent Ecommerce Advisors.

Linda is now the Director of Ecommerce in CorporateGift.com. It is a gifting marketplace with thousands of customizable promotional items and high-end gifts from famous brands. It's also a feature-rich gifting solution -- that integrates with CRM to automate and scale gifting for Sales, Marketing, HR, and Customer Success teams.

Where to reach our guest:

LinkedIn : linkedin.com/in/lindabustos

Website: corporategift.com (Company Website)

Twitter: twitter.com/lindabustos(Twitter)

Valuable Takeaways:

  • Build campaigns with different objectives based on the customer's intent.
  • Use a proactive chat with tailored messaging across the customer journey. Make sure to measure chat initiated as a micro-conversion.
  • Get feedback from account managers that deal with the customers year-round. The product will evolve based on actual customer need.
  • You're not going to grow a business, just by retaining your customers. You have to be aggressive, try new things, experiment, and expand.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #leadgeneration #eccomerce #egifts #marketing #customerloyalty #marketplace #proactive #backlinks

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