E16 - Brian Walker | Build awareness and generate leads for B2B SaaS

06/29/22 • 35 min

In this episode, I get to speak with Brian Walker. He is the President of Statwax, a Digital Growth Partner for Higher Ed and B2B/SaaS.

Statwax is a digital growth partner delivering higher revenue and better returns to B2B, SaaS & Higher Ed clients. Brian oversees strategy and growth across all agency services - paid advertising, SEO, data-as-a-service, and performance creative.

Its mission as an agency is simple, yet impactful: to be the most trusted digital growth partner in B2B, SaaS, higher ed, and more. This means being the rare partner who delivers on its promises, operating with full transparency and being an employer for digital marketing enthusiasts to thrive.

At the end of the day, their goal is to grow your customer base, not your lead volume, but the actual quality of it, so that you can see revenue growth and attribute that back to your marketing efforts.

Where to reach our guest:

LinkedIn : linkedin.com/in/walkerb40

Website: statwax.com (Company)

Twitter: walkerb40

Valuable Takeaways:

Equip your lead forms with traffic data so you can attribute revenue to your marketing channels.
Use Supermatrics to combine ad & CRM data.
Integrate your stack the right way, and building it from the start with a plan in place is key.
Analyze historical data to find opportunities and build a media plan.
Allocate a piece of the budget for testing new channels.
Don't trust Google automation blindly! Review your search queries regularly and control what you spend on.
Set different KPIs based on the goal of the campaign.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#ads #data #lead #customers #crm #google #linkedin #campaigns #oftentimes #keyword #saas #demo #website #hubspot #b2b #paid #spend #search #set #auditing

In this episode, I get to speak with Brian Walker. He is the President of Statwax, a Digital Growth Partner for Higher Ed and B2B/SaaS.

Where to reach our guest:

LinkedIn : linkedin.com/in/walkerb40

Website: statwax.com (Company)

Twitter: walkerb40

Valuable Takeaways:

Equip your lead forms with traffic data so you can attribute revenue to your marketing channels.
Use Supermatrics to combine ad & CRM data.
Integrate your stack the right way, and building it from the start with a plan in place is key.
Analyze historical data to find opportunities and build a media plan.
Allocate a piece of the budget for testing new channels.
Don't trust Google automation blindly! Review your search queries regularly and control what you spend on.
Set different KPIs based on the goal of the campaign.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#ads #data #lead #customers #crm #google #linkedin #campaigns #oftentimes #keyword #saas #demo #website #hubspot #b2b #paid #spend #search #set #auditing

Previous Episode

E15 - Noa Weinpress | On-demand marketing management

In this episode, I get to speak with Noa Weinpress. She is the Founder of Noa Weinpress Marketing.

With over 15 years of experience in marketing and strategy, Her goal is to help businesses grow. She has vast experience working with international and local brands, B2C and B2B.

As a Digital and Marketing Expert, She offers her clients 360 treatment in all aspects of marketing and advertising with an emphasis on managing digital campaigns - Google, Facebook, Instagram, LinkedIn, Taboola / Outbrain, and Twitter.

Where to reach our guest:

LinkedIn : linkedin.com/in/noa-weinpress

Website: noawmarketing.co.il/ (Company Website)

Valuable Takeaways:

Don't make assumptions based on what you think. Conduct mini-market research and speak to real customers to find out what interests them.
Build a marketing plan based on data you collect during the initial research.
Speak the language that will motivate your target audience. This is really the foundation of marketing.
Execute based on a clear media plan and follow the important business KPIs.
Go over search terms and make sure you add negatives in order to improve your campaigns.
Don't fully rely on Google's and Facebook's automation tools. Make sure you use them wisely and review the results carefully.
Analyze your market and use this data to create content that will help you build a brand people relate to.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#podcast #thecustomeracquisitionexperiencepodcast #interview #campaigns #people #marketingmanager #ppc #marketing #brand #build #google #data #agencies #tools

Next Episode

E17 - Jay Gibb | Build contact list and scale word-of-mouth marketing

In this episode, I get to speak with Jay Gibb. He is the Founder of CloudSponge, Partner at Arizona Bay.

Jay is a Technical leader with deep entrepreneurial experience as a developer, consultant, founder, and partner. Particularly interested in very early-stage, web-based startups with a focus on product design and development. His specialties are Software development management, product design, software architecture, process definition, and execution.

Basically, they built an infrastructure that was connected with Gmail contacts, Yahoo contacts, AOL contacts, and Hotmail and live Windows Live and MSN. And basically, all the different places where people store their address books on the internet. They provided a single point of integration for those so that other companies could quickly create their own integrations with all those different address book sources and use them for different reasons.

It took them a few years but finally figured out what they really are, a tool that helps with word of mouth, that helps with virality. And they started to build more products in that direction and for that purpose.

Where to reach our guests:

LinkedIn : linkedin.com/in/jaygibb

Website: https://www.cloudsponge.com/promo/mediaflowzz/

Valuable Takeaways:

Help your users get through the process of sharing contact information from their address book, without distractions.
Integrate Cloudesponge with other referral programs to boost your word-of-mouth marketing.
Use word-of-mouth as an efficient way to reduce your dependency on PPC.
You have to create an incentive to get your users to share your product.

Let’s Start Scaling!

If you’re a tech startup or an eCommerce brand, spending at least $10K a month that wants to scale effectively, fill out the form on our website and we’ll set up a free, 15-minute consultation.

#referralprogram, #people, #customers, #big, #contact, #website, #mailinglist, #mouth, #business, #picker, #incentive, #address, #product, #companies, #emails, #friends, #integration, #ecommerce, #email address