How to Staff Your Event Like a Pro with Jessica Shields

05/27/20 • 39 min

If you're a brand owner then you know that your brand is your baby. And, chances are you've been the face of your brand at practically every demo and trade show...and maybe still are? If you're looking to scale your events team beyond yourself, this episode has your name ALL over it.

I am so excited to be chatting with our guest, Jessica Shields, founder of Health and Fitness Activations. Her Austin-based agency connects health and fitness-related brands with their target consumers through demos and events nationwide. Jessica boasts an impressive client roster including Perfect Bar, Kodiak Cakes, and more.

In this episode, Jessica is sharing her top tips to help you get the right people representing your brand at any event. She is incredibly passionate about this topic, so get your pen and paper ready. This episode is filled with a wealth of information that you can put into action for your brand right now.
SUBSCRIBE & REVIEW:

Are you subscribed to The Experiential Table? If you loved all that you learned in this episode and don’t want to miss our next one, then subscribe!
And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much - it means a lot to us!
EPISODE HIGHLIGHTS:

In this episode, Jessica shares so much valuable information including:

How to find the right brand ambassadors for your activation
Red flags to look out for when hiring
The most effective way to train
How to set measurable goals for your staff

HELPFUL LINKS:

Connect with Health and Fitness Activations: Website, Instagram, Facebook, LinkedIn, Twitter
Join The Experiential Table Facebook group
Read our Episode Transcript
Get to know Hidden Rhythm on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

In this episode, Jessica shares so much valuable information including:

How to find the right brand ambassadors for your activation
Red flags to look out for when hiring
The most effective way to train
How to set measurable goals for your staff

HELPFUL LINKS:

Connect with Health and Fitness Activations: Website, Instagram, Facebook, LinkedIn, Twitter
Join The Experiential Table Facebook group
Read our Episode Transcript
Get to know Hidden Rhythm on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Previous Episode

We're Back with Season Two

After a great first season, The Experiential Table is back with Season Two!
We're kicking things off with a line up filled with savvy food business owners, experiential experts, and more. This season was recorded during COVID-19, so we’ll also be diving into online experiences, and how you can engage your target consumer through digital channels.
SUBSCRIBE & REVIEW:

Are you subscribed to The Experiential Table? If you don’t want to miss our next one, then subscribe!
And if you want to give this new podcast the boost that it needs, please rate and review. It takes less than a minute and can really help this podcast reach more people like you. Thanks so much - it means a lot to us!

HELPFUL LINKS:

Join The Experiential Table Facebook group
Get to know Hidden Rhythm on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!

Next Episode

Taking Your Brand on the Road with Brian Moore

In this episode, we’re talking all about mobile tours that bring your brand to life on the road.

You might be thinking, wait a minute, what tours? Because at the time of recording this episode, the event marketing world is at a total standstill due to COVID-19.

But guess what? Now is exactly the right time to think about how your brand can show up big once events are happening again. I don’t know about you, but I cannot wait for that day.

When it comes to mobile tours, there’s no better person to talk to than our guest today, Brian Moore. Brian is the VP of Marketing and Business Development at Turnkey DOT, a nationwide event management and transportation company.

You’ll learn so many expert insights from Brian including :

How to get started with a mobile food truck
The biggest challenges of operating a mobile experiential tour
The essential staff you need for a successful tour

This episode is one I wished I could have listened to when I started out in experiential marketing. There is so much opportunity for brands of all sizes to increase their reach through an experiential tour. Brian shares how you can make it happen even if your brand is just starting out and has a limited budget. You won’t want to miss this!

SUBSCRIBE & REVIEW:

HELPFUL LINKS:

Connect with Turnkey DOT: Website, Instagram, Facebook, LinkedIn
See our Women’s March activation for Cora, produced with Turnkey DOT
Join The Experiential Table Facebook group
Read our Episode Transcript
Get to know Hidden Rhythm on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!