How do you determine what to focus on as a creator or influencer?

One of the hardest things about starting out as a creator, is to figure out what to put your attention on. There are so many things to learn as a new influencer or content creator. It can feel overwhelming to navigate the world of content creation. Today, we're breaking down how to figure out what you should focus on as a creator.
Tip 1: Figure out what Creator Life Stage You’re On

Not every influencer is on the same chapter or page of their journey. There are creators just getting started and there are influencers who are more mature in their journey. No matter that stage you’re at, understanding where you’re at as a creator can help you determine what to focus on in 2022.

Here are the 4 Creator Life Stages:

Seed: As a seed, you’re a new influencer. You just started your TikTok, YouTube or Instagram.

Questions you’re asking as a Seed:

· Who am I as a brand?

· How do I take photos or videos?

· Do I like creating content?

Sprout: As a Sprout, you’re a new-ish influencer, but you’ve already started or established your social channel and platform like an Instagram, blog, or TikTok.

As a new-ish influencer, you understand the importance of hashtags and you’ve built up your audience. But you might be focused on learning the business side of the influencer industry.

Questions you might be asking as a Sprout:

· What should be my content pillars or niches?

· How do I build community and trust?

· How do I work with brands?

Daisy: As a Daisy, you’re a mature influencer with one or more established social media channels and/or platforms.

As a mature content creator, you’ve established your brand and you’ve experienced making money off your side-hustle or full-time creative career. You know who you are as a brand. You know exactly who your audience is. You know the value you bring as a creator.

Here are questions you might be asking as a Daisy:

• How do I grow and scale my brand and business?
• How do I diversify my platforms and increase my reach?
• How do I consistently make money as a creator?

Sunflower: As a Sunflower, you have established your brand across multiple platforms. You know who you are, who your audience is, the value you bring, and you’re consistently making money as a creator.

Questions you might be asking as a Sunflower:

· What’s next for my career?

· What products and services should I expand next?

· What can I do next to expand my audience?
Tune in for the rest of the tips!
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