The Creative Edition Podcast

Today, I chat with the founder of Influence With Impact: Lissette. Influence With Impact consults and supports influencers & personal brands in turning their social presence into a balanced business with community impact.
Lissette was formerly the Director of Influencer Marketing at Ogilvy. She has over 9 years of experience in public relations, social media, as well as being an established content creator and influencer.
Lissette shares with us how she started Influencer With Impact and she breaks down what her business looks like today. Lissette discusses how she realized that she was already practicing being an entrepreneur in her 9-5. She shares when she took Influence With Impact full-time. And she also shares what influencers and content creators should be focused on in 2023.
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Today, we’re discussing a few scenarios when gifted brand partnerships might make sense. If you’re just starting to work with brands or if you’re getting lots of gifted brand offers and you don’t know what to do, this podcast episode is for you.
While we do advocate for all creators to ask to be paid for brand partnerships, there is still a time and place for gifted brand partnerships. Depending on your Creator Life Stage, gifted brand partnerships may or may not make sense for you.

We want to chat through a few scenarios when gifted brand partnerships might make sense.
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One of the hardest things about starting out as a creator, is to figure out what to put your attention on. There are so many things to learn as a new influencer or content creator. It can feel overwhelming to navigate the world of content creation. Today, we're breaking down how to figure out what you should focus on as a creator.
Tip 1: Figure out what Creator Life Stage You’re On

Not every influencer is on the same chapter or page of their journey. There are creators just getting started and there are influencers who are more mature in their journey. No matter that stage you’re at, understanding where you’re at as a creator can help you determine what to focus on in 2022.

Here are the 4 Creator Life Stages:

Seed: As a seed, you’re a new influencer. You just started your TikTok, YouTube or Instagram.

Questions you’re asking as a Seed:

· Who am I as a brand?

· How do I take photos or videos?

· Do I like creating content?

Sprout: As a Sprout, you’re a new-ish influencer, but you’ve already started or established your social channel and platform like an Instagram, blog, or TikTok.

As a new-ish influencer, you understand the importance of hashtags and you’ve built up your audience. But you might be focused on learning the business side of the influencer industry.

Questions you might be asking as a Sprout:

· What should be my content pillars or niches?

· How do I build community and trust?

· How do I work with brands?

Daisy: As a Daisy, you’re a mature influencer with one or more established social media channels and/or platforms.

As a mature content creator, you’ve established your brand and you’ve experienced making money off your side-hustle or full-time creative career. You know who you are as a brand. You know exactly who your audience is. You know the value you bring as a creator.

Here are questions you might be asking as a Daisy:

• How do I grow and scale my brand and business?
• How do I diversify my platforms and increase my reach?
• How do I consistently make money as a creator?

Sunflower: As a Sunflower, you have established your brand across multiple platforms. You know who you are, who your audience is, the value you bring, and you’re consistently making money as a creator.

Questions you might be asking as a Sunflower:

· What’s next for my career?

· What products and services should I expand next?

· What can I do next to expand my audience?
Tune in for the rest of the tips!
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast
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Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
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Can you believe it’s already the New Year?! Today, we’re going to chat about different ways to make sure you have a great start to the New Year. From reflecting back on the previous year, to discussing highs and lows, to figuring what you need to let go of, today’s episode is full of great tips.

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Today we’re going to be sharing a few tips on how to find brands to work with as a micro-influencer.
Before we share the different ways to find brands to work with, we recommend creating a dream list of the brands you’d love to work with in the future.
Think about your niche (or niches) and think about the brands that would align with your personal brand and your audience.

Why should you first create a list of brands that you’d love to work with?

· You start to do some research on what brands would fit your brand and your audience

· You start to figure out what type of brand partner you want (small brand, start up brand, establish brand)

· You start to think about what everyday brands you use in your life and the brands that you love
The tips we cover in this episode include:

1. One way to find brands to work with is to join influencer networks.
2. You can pitch a brand directly.
3. You can find brands to work with by leveraging your influencer work.

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast
Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.