The Creative Edition Podcast

Today, we’re discussing a few scenarios when gifted brand partnerships might make sense. If you’re just starting to work with brands or if you’re getting lots of gifted brand offers and you don’t know what to do, this podcast episode is for you.
While we do advocate for all creators to ask to be paid for brand partnerships, there is still a time and place for gifted brand partnerships. Depending on your Creator Life Stage, gifted brand partnerships may or may not make sense for you.

We want to chat through a few scenarios when gifted brand partnerships might make sense.
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy
Follow the Content Creatives Podcast: @contentcreativespodcast
Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

Today we’re going to be sharing a few tips on how to find brands to work with as a micro-influencer.
Before we share the different ways to find brands to work with, we recommend creating a dream list of the brands you’d love to work with in the future.
Think about your niche (or niches) and think about the brands that would align with your personal brand and your audience.

Why should you first create a list of brands that you’d love to work with?

· You start to do some research on what brands would fit your brand and your audience

· You start to figure out what type of brand partner you want (small brand, start up brand, establish brand)

· You start to think about what everyday brands you use in your life and the brands that you love
The tips we cover in this episode include:

1. One way to find brands to work with is to join influencer networks.
2. You can pitch a brand directly.
3. You can find brands to work with by leveraging your influencer work.

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast
Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

Have you ever thought of Instagram SEO? SEO stands for Search Engine Optimization. Understanding the basics of SEO on Instagram can help you increase your reach and hopefully attract your target audience.
Instagram SEO Tip 1: Add keywords to your Instagram profile

You can do this by adding your name and a dash or line and adding Seattle Influencer or Seattle Artist or Seattle Author.

You can also add keywords to your bio like:

· Mom Blogger

· Maternity Style

· Plant Lover

· Home Chef

· Easy recipes

I recommend also adding your location:

· Seattle Mom Blogger

· Seattle Chef

· New York Style Influencer

Tune in for the rest of the tips!

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

Today, we’re sharing real life brand campaign offers we’ve turned down as a content creators. One thing we see in the influencer industry are influencers talking about how they consistently get low-ball offers for brand partnerships. We wanted to share that no matter what stage you’re at as a content creator, you’re still going to get low-ball offers BUT you will also receive opportunities that will match you at your requested rates.
Before we dive into real life examples, we want to first breakdown why brand choose to not pay or increase their marketing budgets for influencer campaigns:

Reason 1: A brand might be brand new to influencer marketing

The social media marketing team truly may have not allocated influencer marketing budget and they’re testing out working with influencers on a gifted basis.

Sometimes companies, whether they’re startups or established businesses, have to show their Chief Marketing Officers (CMOs) that influencer marketing makes sense for their business. And sometimes, that requires marketing teams to prove this out – so they’re working with either no or little influencer marketing budget.

Reason 2: There’s enough influencers willing to work on gifted basis and brand teams don’t have to spend money on sourcing or hiring influencers

Brands know content is expensive. Even if you have a photographer, a copywriter, and a social media manager in-house, you know it takes time, resources, and energy to produce content.
The first brand opportunity we discuss came into Maddy's inbox for a May 2021 campaign.

Deliverables: Take an afternoon to do an activity and showcase the brand’s sweepstakes

• (1) In-feed Instagram posts
• (2) IG stories

Budget:

• $225
• And $100 is to cover the cost of activity they wanted to showcase for this campaign, meaning the brand is only offering $125

Tune into the episode for 4 more examples.
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy

Follow the Content Creatives Podcast: @contentcreativespodcast
Join the Content Creatives Podcast Facebook Group!

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

• One of our favorite things about her is her monthly color series.
• Another reason why we love following her is because of her #colormeclassroom series.

• She has a great eye for interior design and loves plants.

• She’s a part of the Influencer League – which teaches influencers how to maximize their influencer.
• She works on executing influencer campaigns for Fortune 500 companies.

• In 2018, Les pivoted to use her platform to talk about her experiences as a Black woman in health & wellness.

• Jasmine is style and career goals. You can see her passion for life!

• Ribicca was the VERY FIRST blogger Emma met. She has amazing travel content!

• You can see Jordyn’s enthusiasm and optimism through her feed.

• Her smile lights up her entire feed and she's got great style.

• The Yusufs are probably one of our favorite fashion and style accounts.

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.