The Creative Edition Podcast

• One of our favorite things about her is her monthly color series.
• Another reason why we love following her is because of her #colormeclassroom series.

• She has a great eye for interior design and loves plants.

• She’s a part of the Influencer League – which teaches influencers how to maximize their influencer.
• She works on executing influencer campaigns for Fortune 500 companies.

• In 2018, Les pivoted to use her platform to talk about her experiences as a Black woman in health & wellness.

• Jasmine is style and career goals. You can see her passion for life!

• Ribicca was the VERY FIRST blogger Emma met. She has amazing travel content!

• You can see Jordyn’s enthusiasm and optimism through her feed.

• Her smile lights up her entire feed and she's got great style.

• The Yusufs are probably one of our favorite fashion and style accounts.

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Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
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In this episode, I’m pulling back the curtain on what it’s actually like to go on a brand trip as a content creator. Fresh off two recent trips—Tokyo with Alaska Airlines x Hawaiian Airlines and a 9-day adventure through Peru with Intrepid Travel—I’m answering your most-asked questions submitted via Threads.

We’re diving into:

• What is a brand trip—and the difference between paid and gifted partnerships
• How I find out about these opportunities (and how you can too!)
• How to pitch yourself and position your brand to stand out
• What brands typically expect in terms of deliverables
• How much flexibility you really have with the itinerary
• If you can bring a plus one or request flight upgrades
• And what it takes to get invited again

Whether you’ve been dreaming of your first brand trip or want to land higher-caliber collaborations, this episode is packed with real-life insights to help you navigate and prepare for your own travel partnerships.

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

Today, we have Aleenah Ansari on the podcast. Aleenah is based in Seattle and as a writer, she covers travel in the Pacific Northwest and beyond, entrepreneurship, and representation in media.
Aleenah shares with us how she became interested in writing and discovered journalism in college. She shares with us her love telling and amplifying stories as well as the types of products and authors of color she loves to learn and share about.
Aleenah also shares her tips for pitching a publication and how she build relationships with editors. Aleenah mentions how she sets up 1 x 1 time with editors to learn what editors' priorities are.
Additionally, we explore the parallels of freelance writing and becoming a content creator. From mindset shifts of valuing our skills to asking to be paid, both aspiring content creators and freelance writers can learn from Aleenah's story.
Tune in to learn more about her journey as a freelance writer.

• The book Aleenah mentioned: Funny You Should Ask by Elissa Sussman
• The book Emma mentioned: What Happened to You? by Oprah Winfrey and Dr. Bruce Perry
• *Sonia's Opportunities of the Week newsletter, which she uses to find writing opportunities that I can pitch!
• *These 7 Western Washington hiking trails made me fall in love with hiking (Seattle Times)
• I've lived in Seattle for 8 years — here's my ultimate guide to the Emerald City (Insider)
• *Know Before You Go: Trekking to Mt. Everest Base Camp (Viator)
• *https://www.aleenahansari.com/ - her website.

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

Today, I chat with the founder of Influence With Impact: Lissette. Influence With Impact consults and supports influencers & personal brands in turning their social presence into a balanced business with community impact.
Lissette was formerly the Director of Influencer Marketing at Ogilvy. She has over 9 years of experience in public relations, social media, as well as being an established content creator and influencer.
Lissette shares with us how she started Influencer With Impact and she breaks down what her business looks like today. Lissette discusses how she realized that she was already practicing being an entrepreneur in her 9-5. She shares when she took Influence With Impact full-time. And she also shares what influencers and content creators should be focused on in 2023.
Follow Lissette on Instagram: https://www.instagram.com/lissettecalv/

Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.

One of the hardest things about starting out as a creator, is to figure out what to put your attention on. There are so many things to learn as a new influencer or content creator. It can feel overwhelming to navigate the world of content creation. Today, we're breaking down how to figure out what you should focus on as a creator.
Tip 1: Figure out what Creator Life Stage You’re On

Not every influencer is on the same chapter or page of their journey. There are creators just getting started and there are influencers who are more mature in their journey. No matter that stage you’re at, understanding where you’re at as a creator can help you determine what to focus on in 2022.

Here are the 4 Creator Life Stages:

Seed: As a seed, you’re a new influencer. You just started your TikTok, YouTube or Instagram.

Questions you’re asking as a Seed:

· Who am I as a brand?

· How do I take photos or videos?

· Do I like creating content?

Sprout: As a Sprout, you’re a new-ish influencer, but you’ve already started or established your social channel and platform like an Instagram, blog, or TikTok.

As a new-ish influencer, you understand the importance of hashtags and you’ve built up your audience. But you might be focused on learning the business side of the influencer industry.

Questions you might be asking as a Sprout:

· What should be my content pillars or niches?

· How do I build community and trust?

· How do I work with brands?

Daisy: As a Daisy, you’re a mature influencer with one or more established social media channels and/or platforms.

As a mature content creator, you’ve established your brand and you’ve experienced making money off your side-hustle or full-time creative career. You know who you are as a brand. You know exactly who your audience is. You know the value you bring as a creator.

Here are questions you might be asking as a Daisy:

• How do I grow and scale my brand and business?
• How do I diversify my platforms and increase my reach?
• How do I consistently make money as a creator?

Sunflower: As a Sunflower, you have established your brand across multiple platforms. You know who you are, who your audience is, the value you bring, and you’re consistently making money as a creator.

Questions you might be asking as a Sunflower:

· What’s next for my career?

· What products and services should I expand next?

· What can I do next to expand my audience?
Tune in for the rest of the tips!
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

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Follow us on Instagram: @creativeeditionpodcast
Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition
And sign up for our email newsletter.