The CPG Guys - Unified Commerce Insights with Stonehenge Tech Labs' Meagan Kinmonth Bowman

Unified Commerce Insights with Stonehenge Tech Labs' Meagan Kinmonth Bowman

04/15/21 • 46 min

The CPG Guys, Sri & PVSB, are joined in this episode by Megan Kinmonth Bowman, founder & CEO of Stonehenge Tech Labs, the company behind Stopwatch, a cloud-based, omni-channel commerce software delivering unified commerce metrics across multiple retail platforms.
Meagan answers these questions posed to her:

Did we hear that right? Several years ago, Several years ago, you and your partner predicted the next digital buzz would be all around walmart.com and packed bags and relocated to Bentonville? True? If so, what was the calling?
We often say its all about the data, insights and analytics - with the consumer at the center. True, false, or maybe? Why? Why is data the most valuable asset in a brand’s journey?
What is Stopwatch all about? And why the name? What retailers do you cover? Are you covering eCommerce only?
How does your platform bring all this data together? Tell us about the BI dashboards... are they customizable?
What are the most important KPIs you see in these dashboards for a brand? For a retailer?
How are you measuring / monitoring retail media? How are you developing the tool - additional reporting, analytics, etc?
What about DTC? Can one report total ecommerce sales across all channels? What if there's B2B?
What are the new capabilities that your clients are looking for you to develop and how do you go about innovating to keep Stopwatch ahead of the competitive solutions?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys
CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/pvsbond
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Did we hear that right? Several years ago, Several years ago, you and your partner predicted the next digital buzz would be all around walmart.com and packed bags and relocated to Bentonville? True? If so, what was the calling?
We often say its all about the data, insights and analytics - with the consumer at the center. True, false, or maybe? Why? Why is data the most valuable asset in a brand’s journey?
What is Stopwatch all about? And why the name? What retailers do you cover? Are you covering eCommerce only?
How does your platform bring all this data together? Tell us about the BI dashboards... are they customizable?
What are the most important KPIs you see in these dashboards for a brand? For a retailer?
How are you measuring / monitoring retail media? How are you developing the tool - additional reporting, analytics, etc?
What about DTC? Can one report total ecommerce sales across all channels? What if there's B2B?
What are the new capabilities that your clients are looking for you to develop and how do you go about innovating to keep Stopwatch ahead of the competitive solutions?

Previous Episode

Taste Intelligence with Halla's Henry Michaelson & Spencer Price

The CPG Guys, Sri & PVSB, are joined in this episode Spencer Price & Henry Michaelson, 2 of the 3 founders of Halla, a real-time personalization AI engine designed for grocers generating increases in basket size & customer retention
Spencer & Henry answers these questions posed to them:

What were the consumer needs that you as founders identified as the fundamental value proposition that Halla’s solution is trying to address?
Most grocers (and brands for that matter) were caught off guard by the rise in eCommerce stemming from the pandemic. Suddenly, they are investing against the digital shelf. How does personalization play a role in satisfying consumer needs?
Bad substitutions is something most of us have experienced particularly in the last year with our increased use of online grocery shopping, what role does Halla play with helping grocers prevent substitution fails?
How does your solution address the area of meal planning, particularly as it relates to specific food lifestyles like gluten-free, Non-GMO, Fair Trade, etc.?
What is the role of food shopping in preventative healthcare and how does your solution seek to enable this?
The physical store checkout lane has long been a margin-rich impulse sales opportunity for grocers. How can personalization play a role in this area and how does this translate to the digital shelf?
What are the essential value & complexity elements of a decision algorithm that will drive meaningful personalization?
Your company authored a recent blog post on what grocers can learn from Spotify. Would you please share with our audience your thoughts on this?

Next Episode

Enabling Brand DTC Part 3 with GSK's Carolina Flores

In this episode of The CPG Guys podcast, Sri & PVSB speak with Carolina Flores, Associate Digital Marketing Manager at GSK. Carolina speaks about how several brands within the GSK portfolio have adopted Shoppable, a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, content, ads, videos, mobile apps, recipes and other innovative commerce. The CPG Guys have partnered with Shoppable to report on this solution that provides brands all of the benefits of a 1P customer relationship without being the merchant of record.
GSK Sites using Shoppable:

Please provide feedback to the CPG Guys here: http://ratethispodcast.com/cpgguys
In this episode, Carolina answers the following questions:

Tell us a little bit about yourself, Carolina? What is your role at GSK and what are some of the priorities you are addressing?
Tell us a little bit about GSK’s journey with Shoppable
Holly & the CPG guys did an episode about CPGs and their initiatives around DTC, can you speak a little bit about GSK & their DTC initiatives?
How does Shoppable help compliment those initiatives?
What would you say is the biggest advantage to working with Shoppable
What are some unique experiences GSK has put into place that are powered by Shoppable?
Outside of DTC, is there anything that Shoppable is doing that is benefiting GSK ?
What are you most excited about for the GSK & Shoppable partnership?

To learn more about Shoppable, visit http://www.shoppable.com
Shoppable YouTube channel.
CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/pvsbond
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims