The CPG Guys - Accelerating Omnichannel & eCommerce with Crossmark's Chris Moye

Accelerating Omnichannel & eCommerce with Crossmark's Chris Moye

07/21/21 • 32 min

The CPG Guys, Sri & PVSB, are joined in this episode by Chris Moye, CEO of Crossmark, a leading sales and marketing services agency that specializes in growing retail brands throughout nearly every category of the consumer goods industry. For more than 100 years, CROSSMARK has accelerated the world’s most powerful companies—ultimately driving sales and managing brand success. Our core services include Headquarter Sales, Retail Services, and Marketing Services.
Follow Chris on LinkedIn at: https://www.linkedin.com/in/moyechris/
Follow Crossmark online at: http://www.crossmark.com/

Chris answers these questions:

1) Since CROSSMARK works with countless retailers and CPGs, from that view, what are your thoughts on the current grocery space?

2) You’ve started a real digital transformation at CROSSMARK. Can you speak to that? Why was it successful?
3) Our understanding is that CROSSMARK’s vision centers around something you call Accelerator. What is Accelerator? What makes Accelerator different? How do clients benefit?
4) What are the plans for eCommerce at CROSSMARK, and how does it tie to Accelerator?

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DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Chris answers these questions:

1) Since CROSSMARK works with countless retailers and CPGs, from that view, what are your thoughts on the current grocery space?

Previous Episode

Retail Media with Sam's Club's Abi Subramanian

The CPG Guys, Sri & PVSB, are joined in this episode by Abi Subramanian, Senior Director & head of advertising & brand partnerships at Walmart's Sam's Club division.
Follow Abi on LinkedIn at: https://www.linkedin.com/in/abishake/
Follow Sam's Club online at: http://samsclub.com

Abi answers these questions:
1) Is retail media - shopper marketing 201 or is it media 201? Audience or conversion?
2) Could you please explain to our audience why retail media is the single most important vehicle for vendors to gain audience and drive innovation? How does this compare to the store display opportunity?
3) Which categories are seeing the largest growth in retail media? Which categories should vendors step change their approach to this?
4) What technology aspects are being brought into the business everyday? How does it connect from a website to the cart to the store?
5) What are the various features of retail media offered by Sam’s? SEM or are there other capabilities?
6) What can partners expect back? Data, metrics? How is success measured?
7) What are the behavior or activities of a vendor best in class partnership with Sam’s?
8) What is your advice to the industry with eCommerce? What about the newer categories that have sped up last year like food and beverages?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys
CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/cpgguys
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

Next Episode

CPG & Retail Mobile Loyalty Platforms with Fetch Rewards' Wes Schroll

The CPG Guys, Sri & PVSB, are joined in this episode by Wes Schroll, co-founder & CEO of Fetch Rewards, a mobile shopping platform that rewards shoppers for buying the brands they love.
Follow Wes on LinkedIn at: https://www.linkedin.com/in/wes-schroll-98164418/
Follow Fetch Rewards online at: http://fetchrewards.com
Download the Fetch Rewards app for iOS: https://apps.apple.com/us/app/fetch-rewards-for-receipts/id1182474649
Download the Fetch Rewards app for Android: https://play.google.com/store/apps/details?id=com.fetchrewards.fetchrewards.hop&hl=en_US&gl=US

Wes answers these questions:

1) How did the idea that transformed into Fetch came to be?

2) So you have this business model that proved to be successful at winning some academic competitions, generating some seed money. How did you take this from a PowerPoint deck and some Excel spreadsheets and turn it into an actual business?

3) How did you go about getting that first big brand client and what proved to be the key differentiators between existing digital coupon and rebate programs or more traditional promotional mechanisms like FSIs? How does Fetch’s user experience involve less friction?

4) Could you tell us about some of the key challenges partners are coming to you with? What are they struggling with? And why are they coming to Fetch to solve it?

5) How does Fetch help brands satisfy their need for purchase attribution data points to fuel CRM, digital marketing and innovation?

6) You recently announced a comprehensive partnership with the Albertsons Companies. Would you break down how this differs from your CPG brand loyalty building solutions and whether this actually enhances the value proposition to your users?

7) Fetch has also moved into the restaurant vertical, helping QSRs with loyalty engagement. How did this come about and what is it that you help them do from a targeting and conversion perspective?

8) What are some of the CPG/Retail industry dynamics that you think will transform consumer loyalty engagement in the next few years and how are you positioning Fetch Rewards to win in these conditions?

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s