Episode 158 | Bucking the Trend: My Hot Take on Social Media and Sales (plus a dirty little secret…)

06/26/23 • 20 min

In this fiery episode, I serve up my own “hot take” on social media selling, discussing my alternative approach to the popular content-to-sale strategy. I delve into the reasons why, unlike many online entrepreneurs, I opt for tech and automation rather than constant performance on social platforms. Plus, I share my “dirty little secret” that I rarely check my Instagram analytics. Intrigued? You should be!
What You'll Learn
- The unconventional approach to using social media in my sales process.
- Why I'm drawn to tech, automation, and systems rather than constant social media performance.
- My stance on Instagram analytics and the data I focus on instead.
- How I utilize social media to fill my sales funnels, not to be my main sales avenue.
- Why I prefer to refine and improve a few core programs rather than continually creating new ones.
I’m challenging the norm on this one and taking you behind the scenes of my thought process around social media and how I’m currently using it.
Want more?
Check out our popular programs: https://gemmabonhamcarter.com/programs
Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/
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Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.
Thanks for your support, and I can't wait for you to listen!
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Previous Episode

Episode 157 | Jet-setting to Profits: My France Recap + Making $67k During Vacation

Bonjour, dear listeners!
I'm incredibly excited to share with you the details of my recent three-week trip to the beautiful South of France. From the enchanting streets of Aix-en-Provence to the historical gems of Toulouse, and the charming medieval town of Mirepoix, there's so much to unpack.
But that's not all. Travelling with kids, as many of you may know, requires a whole different level of preparation and patience. In this episode, I'll be sharing my top tips for making the journey enjoyable for the whole family.
Then, we’ll shift gears and talk about something every entrepreneur dreams of: making money while taking time off.
Yes, you heard it right! I managed to pull in a cool $67k USD in product sales during my vacation. Want to know how? In this week's episode, I will spill the beans about the strategies I used, how I prepared my business for my absence, and exactly what products sold like hotcakes to rake in that dough.
It's not magic, but a matter of careful planning and strategy. I will break down the four key areas you need to consider and build to ensure you have that same kind of financial stability in your sales.
In this episode, we'll dive into:
1. My travel itinerary in the south of France – get ready for some serious travel inspo!
2. Essential tips for travelling with kids to make your journey a breeze.
3. How I made $67k in product sales while sipping on French wine and basking in the Mediterranean sun.
4. Detailed insights into what sold and how I sold it to secure that impressive revenue.
5. The four main things you, as an entrepreneur, need to consider and build for your own financial security and to maintain consistent sales, even when you're not actively in your business.
So, buckle up for this blend of travel tales and business insights, designed to entertain, inspire, and educate.
Let's roll the tape!
AirBnBs we stayed at:

Aix en Provence: https://www.airbnb.ca/rooms/17568037?guests=1&adults=1&s=67&unique_share_id=850762c6-6ba3-4cc8-8f18-8b2b16c615bd (we were OBSESSED with this place - loved it! Only thing is that you need a rental car as it’s not walkable into town)
Montpellier: https://www.airbnb.ca/rooms/609236950985165852?guests=1&adults=1&s=67&unique_share_id=7c814c57-a11a-4c22-ad2e-f2718cf581ef (was good, but not amazing)

Towns visited:

Aix en Provence
Montpellier
Mirepoix
Carcasonne
Camon
Toulouse
Narbonne

(Happily recommend all of them - so beautiful!)
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Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.
Thanks for your support, and I can't wait for you to listen!
---
Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/
Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!

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Next Episode

Episode 159 | Announcing AI Unlocked - The Summit for Course Creators

Get your free ticket to the AI Unlocked Summit happening July 17-21,2023 at https://aiunlocked.co
Welcome to another exciting episode of the Course Creator Show with Gemma. Today we're diving head-first into something that's set to revolutionize how we do business - Artificial Intelligence (AI).
Here's what we'll cover in this episode:
- Announcement of AI Unlocked: Gemma spills the beans on what she's been teasing on Instagram - AI Unlocked, an online summit designed specifically for course creators and coaches. Set to take place from July 17 to 21, 2023, this game-changing event promises to transform the way we create content, market courses, and revolutionize businesses.
- The Power of AI: In a competitive market, AI offers the opportunity to gain an edge. From tripling your content output in minutes to enhancing customer support experiences and improving offers, AI is an efficient way to grow your business.
- 25+ AI Experts: AI Unlocked isn't just theory. Over 25 experts who are actively using AI in their businesses will be sharing their best tips and strategies. These no-fluff, all-action tutorials will give you immediately applicable insights to step up your game.
AI Unlocked Schedule:
* *Day 1* - Foundations of AI: A tour of ChatGPT and discussion on prompt engineering.
* *Day 2* - Content Marketing 2.0: Learn time-saving hacks to triple your content output in minutes.
* *Day 3* - Sales & Funnel Magic with AI: Discover how AI can boost your conversion rates.
* *Day 4* - Upgrading Your Products with AI: Learn how AI can innovate your products and services to gain a competitive edge in your industry.
* *Day 5* - VIP only day: A deep dive into creating your Brand Brief using AI to get the best results out of ChatGPT.
- Amazing Speaker Lineup: AI Unlocked features a lineup of amazing speakers, including Jordan Gill, Brenna McGowan, Gwen Lane, Meagan Williamson, Melissa Litchfield, Laura from bsquared social, Apryl Beverly, and many more.
- All Access Pass: If you're worried about missing out, the All Access Pass provides lifetime access to all the recordings from the summit. Watch it on repeat, binge it Netflix style, or take your sweet time to digest all the insights - the choice is yours!
- Tickets: If you're ready to dive into the world of AI, the countdown to the AI Unlocked Summit starts now. Get your ticket at https://aiunlocked.co
The world of AI is waiting for you. Ready to unlock your potential? Don't miss this transformative event. See you at the AI Unlocked Summit!
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Want more?
Check out our popular programs: https://gemmabonhamcarter.com/programs
Free Training: Turn your expertise into an online course: https://learn.gemmabonhamcarter.com/class/
---
Remember, you can tune in to The Course Creator Show on all major podcast platforms, including Spotify and Apple Podcasts. If you enjoy the episode, I would appreciate it if you could leave a review and share it with your friends.
Thanks for your support, and I can't wait for you to listen!
---
Subscribe to the podcast so you never miss an episode: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
Are you on my email list? It’s where I send out my best content, stories, freebies, and business-building advice. Get on the list here: https://learn.gemmabonhamcarter.com/list/
Support the show by leaving a rating/review, sharing it on Instagram, or sending it to your biz bestie. Thanks!