The Course Creator Show

Today, we're chatting with one of our Passive Project Members: Carissa Kruse.
Carissa Kruse is a Wedding Industry Maven, Queen of Sales and Marketing, and Creator of Wedding-Preneurs Content ClubTM and Brides To BookingsTM.⁣
In this episode, she is sharing:

How to figure out how and where you fit in within your industry and niche.
There are other course creators offering similar products and services, but there is probably somewhere within your service niche that you can be different and shine through. Once she leaned into what her audience was really needing she was able to create her own path and not feel like she was competing with everyone else.
By doing this as well, she was able to build relationships within her same niche which has been incredible for her business.
She always tell the wedding pros that it's community over competition and she believes that in the online coaching world too.
Not everyone is a right fit client.
She knows course creators sometimes think that there are others teaching the same thing, but if you can figure out a way that you can offer something your audience really needs that is unique and different (really dig and think outside of the box), you can stand out.
This is what she did with her Wedding-Preneurs Content Club.

Let's no forget some kind words she had to say about her experience inside of The Passive Project:
"OMG! I could go on for days about how great your course and programs are and have helped me. I think I own everything you offer. I love your teaching style and your processes really resonate with me.
For me one of the biggest takeaway from Passive Project is that building an online business takes a lot of trial and error. PP has really helped me uncover the changes and tweaks to make in the business as I'm building it. I just hit 200 members inside my membership (one of my big goals!) and I had an 8.3% conversion rate on my launch. I'm turning it evergreen right away!"

• Visit her website here: http://www.carissakruseweddings.com/
• Follow her on IG here: https://www.instagram.com/carissakruseweddings/

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Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/

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Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe... what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.
So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties
Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Ever wondered what would happen if a comedy hypnotist and a mind reader turned their skills to email marketing?

Well the answer is Rob and Kennedy from the Email Marketing Heroes! They have quite a different take on email marketing for small businesses that flies in the face of the old fashioned ‘beat people over the head until they buy, die or unsubscribe' mentality.

Instead, they tap into the psychological techniques they've mastered in the world of showbiz to build deeper relationships with your email subscribers and make making sales really easy.

In this interview, we are covering:

• Whether you should send daily emails to your list
• How to fit email in with your social media and content marketing strategies
• The best subject line they’ve ever used
• The sneaky partnership strategy that gets them incredible connections

Tune in so you can dial up your email strategy and start making bank from your list.

And grab their “Click Tricks” resource so you can start getting more clicks from every email you send: https://emailmarketingheroes.com/gemma

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Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/
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Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe... what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

I’m putting together a mastermind (finally! for real!) in 2023.
It started at xmas, when I was reflecting on how I wanted to work with clients at the highest level this year.
For a few years now, I’ve been taking on clients 1:1.
Typically we sign for a 3-month container (a $10k package) and meet bi-weekly during that time.
By working so closely together, we knock out incredible goals and move strategy along fast. Some of my client results include $40k+ launches, hitting a $250k/year, building out entire product suites, and creating evergreen systems for sales.
And then late last year, I decided to run a small-group "Evergreen Accelerator".
It was a fast-paced 4 week program for about 20 entrepreneurs (investment was $2k), where we built out webinar-based evergreen funnels together. Similar to what I teach inside of Passive Project, but in an accelerated, live environment.
We met up each week over Zoom - with a lot of homework in between! It was intimate, strategic, and the clients executed FAST.
Like my 1:1 clients, I really loved getting to work at this deeper level, *but* I also saw the power of creating the small group connection. It was clear that the relationship part was a powerful component to the success of the group.
So with the experience of both of those things, I knew I wanted to do a hybrid of 1:1 and small group programming in 2023.
As I got ready to launch Passive Project in January, I created a "Plus" tier to the program and slapped it on the sales page to start to gauge interest.
That one, tiny paragraph of my initial concept of this mastermind-type offer generated a handful of applications and DMs from dream-fit clients.
It’s clear that this was exactly what some of you were looking for.
The strategy I teach inside The Passive Project is incredibly high level and comprehensive, but there’s something to be said about working together 1:1 and getting that extra level of support and accountability in a small group.
And this is where the Accelerator Mastermind was born.
I’m opening up a few spots for this new small group program by invitation.
We’ve already secured 3 spots. 5 others have been accepted but are pending payment. So by the time you read this there might actually only be 4 spots left.
(the cap is 12 participants)
All the information about the mastermind can be found here: https://docs.google.com/document/d/1p261HnVFg9UITxYqsPe65LCbsdnLaaQZom-sYkD3XHY
If it sounds like the right fit, I’d love to chat and see if this is the next best move for your business.
How do you get your invitation?
Submit an application form here: https://docs.google.com/forms/d/e/1FAIpQLSdrPwSWhTEVOm_UXsBqY5Gs_lkjHBKO98qN0sbE05hUxJ4ltA/viewform
Have questions? Include them in your application form and we'll get back to you with answers.
Don’t wait to reach out - we’re going to wrap up this enrollment soon. Kick off starts on Feb 27.
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Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe... what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.
So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties
Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your inst

Support the show

I’m going to hit a milestone in a few weeks... 100 episodes of my podcast!
And as much as I'm excited to celebrate that, there's something that had been irking me about my show:
My podcast has been the same name as my group program for experienced course creators AND doesn't quickly convey to new listeners what I do.
I had been given some advice years ago to name my show and my program the same thing, but it never felt right.
Since we are kicking off a fresh year, I figured the time was right to give the show a makeover!
Cue the hairspray and a new outfit ...
(who else loves a good makeover? I used to binge ‘What Not to Wear’ hard!)
.... Introducing The Course Creator Show!
Still the same great show, but with a more clear name and a new look ;)

New episodes are released every Monday!
This year I’ll be bringing more strategy, more stories, and more insights for aspiring and scaling course creator business owners.
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Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class
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If you want to start sending regular emails to your list but are always struggling to come up with what to say... then make sure you check out 52 Prompts! This is a $27 resource that gives you a new topic every single week so you never have to worry about what to say again! Grab it here: https://gemmabonhamcarter.com/52prompts/
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If you are already an experienced course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject
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Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe... what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show