The Course Creator Show

Ever wondered what would happen if a comedy hypnotist and a mind reader turned their skills to email marketing?

Well the answer is Rob and Kennedy from the Email Marketing Heroes! They have quite a different take on email marketing for small businesses that flies in the face of the old fashioned ‘beat people over the head until they buy, die or unsubscribe' mentality.

Instead, they tap into the psychological techniques they've mastered in the world of showbiz to build deeper relationships with your email subscribers and make making sales really easy.

In this interview, we are covering:

• Whether you should send daily emails to your list
• How to fit email in with your social media and content marketing strategies
• The best subject line they’ve ever used
• The sneaky partnership strategy that gets them incredible connections

Tune in so you can dial up your email strategy and start making bank from your list.

And grab their “Click Tricks” resource so you can start getting more clicks from every email you send: https://emailmarketingheroes.com/gemma

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Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/
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Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe... what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

From a $2,000 launch in 2019 to a $90K launch in 2021.

Lauren is an e-commerce coach who teaches digital and product based businesses how to build and scale their sales through the Etsy platform.

In 2019, she had a small email list and a launch of $2K... Two years later, she has over 25,000 subscribers on her email list and did a $90K launch.

Tune in to find out how she did it.
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Wanna know how to get MORE sales on autopilot without offering a huge discount on your course? Then snag the free training here: learn.gemmabonhamcarter.com/evergreen/
Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/
Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/
---
Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe... what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

I’m putting together a mastermind (finally! for real!) in 2023.
It started at xmas, when I was reflecting on how I wanted to work with clients at the highest level this year.
For a few years now, I’ve been taking on clients 1:1.
Typically we sign for a 3-month container (a $10k package) and meet bi-weekly during that time.
By working so closely together, we knock out incredible goals and move strategy along fast. Some of my client results include $40k+ launches, hitting a $250k/year, building out entire product suites, and creating evergreen systems for sales.
And then late last year, I decided to run a small-group "Evergreen Accelerator".
It was a fast-paced 4 week program for about 20 entrepreneurs (investment was $2k), where we built out webinar-based evergreen funnels together. Similar to what I teach inside of Passive Project, but in an accelerated, live environment.
We met up each week over Zoom - with a lot of homework in between! It was intimate, strategic, and the clients executed FAST.
Like my 1:1 clients, I really loved getting to work at this deeper level, *but* I also saw the power of creating the small group connection. It was clear that the relationship part was a powerful component to the success of the group.
So with the experience of both of those things, I knew I wanted to do a hybrid of 1:1 and small group programming in 2023.
As I got ready to launch Passive Project in January, I created a "Plus" tier to the program and slapped it on the sales page to start to gauge interest.
That one, tiny paragraph of my initial concept of this mastermind-type offer generated a handful of applications and DMs from dream-fit clients.
It’s clear that this was exactly what some of you were looking for.
The strategy I teach inside The Passive Project is incredibly high level and comprehensive, but there’s something to be said about working together 1:1 and getting that extra level of support and accountability in a small group.
And this is where the Accelerator Mastermind was born.
I’m opening up a few spots for this new small group program by invitation.
We’ve already secured 3 spots. 5 others have been accepted but are pending payment. So by the time you read this there might actually only be 4 spots left.
(the cap is 12 participants)
All the information about the mastermind can be found here: https://docs.google.com/document/d/1p261HnVFg9UITxYqsPe65LCbsdnLaaQZom-sYkD3XHY
If it sounds like the right fit, I’d love to chat and see if this is the next best move for your business.
How do you get your invitation?
Submit an application form here: https://docs.google.com/forms/d/e/1FAIpQLSdrPwSWhTEVOm_UXsBqY5Gs_lkjHBKO98qN0sbE05hUxJ4ltA/viewform
Have questions? Include them in your application form and we'll get back to you with answers.
Don’t wait to reach out - we’re going to wrap up this enrollment soon. Kick off starts on Feb 27.
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Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe... what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.
So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties
Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your inst

Support the show

Are you getting tired of the unpredictable income that comes with ONLY doing live launches with your course?

Are you looking for a way to create more consistent sales in your online course business without ALL the hassle of always live launching?

In today's episode, I'm talking about how to sell your course with evergreen sales funnels, and guess what? Most course creators just aren't capitalizing on this method to create more sales of their courses and offers.

Stick with me as I dive into:

• Why you need an evergreen sales funnel
• What the key components of a successful funnel actually are
• How you can create one for yourself by reusing your live launch content

Let's dive in!

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If you're ready to dive in and sell your course with evergreen sales funnels, then come join us inside The Passive Project: https://gemmabonhamcarter.com/passiveproject
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If you're ready to sell your digital offer on autopilot then make sure you snag my Email Funnel Blueprints so you can learn what emails to send and when! It's time to turn those leads into customers: https://gemmabonhamcarter.com/blueprint
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Are you looking for those links to both ConvertKit and FloDesk so you can set up some juicy email funnels? Here you go:

→ Convertkit: https://gemmabonhamcarter.com/convertkit30

→ Flodesk: https://gemmabonhamcarter.com/flodesk

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Let's not forget about some of my other fave tools I'm always talking about:
→ Everwebinar for evergreen webinar setup: https://gemmabonhamcarter.com/everwebinar

→ Thrivecart for checkout pages: https://gemmabonhamcarter.com/thrivecart

→ Teachery for online course platforms: https://www.teachery.co/gemma

→ Leadpages for opt-in pages and sales pages: https://gemmabonhamcarter.com/leadpages
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Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe... what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

If you’re tired of spending hours on repetitive business tasks or have dreamed of a team that could work round the clock, this episode’s for you!
Today, I’m pulling back the curtain on my AI Assistants—yes, custom GPTs that handle tasks like email drafts, Instagram captions, and even my podcast show notes. After years of figuring it out, I’m here to show you how these virtual “team members” can become essential to your business.
I’ll share my own journey of frustration with generic AI tools, why I created my own personalized GPTs, and how you can do the same—no technical background needed. Imagine the freedom of focusing on your big-picture goals while AI takes care of the day-to-day work. By the end of this episode, you’ll know exactly why and how to build a custom team of AI assistants and get a sneak peek at my Black Friday launch of AI templates and guides!
What You’ll Learn:
- Why I decided to create my own custom AI Assistants instead of relying on existing tools
- A behind-the-scenes look at how I set up my AI team for my business
- The power of custom GPTs and how they go beyond typical AI prompts
- Practical examples of tasks you can offload to your AI team
- How AI Assistants save you hours weekly, increase productivity, and let you focus on growth
- A preview of the upcoming Black Friday Deal Week for my AI templates
Resources Mentioned:
- Get on the Waitlist for our 2024 Black Friday Deal Week: https://learn.gemmabonhamcarter.com/2024-deals/
- ChatGPT: https://openai.com/chatgpt
EXCLUSIVE SPONSOR: Get 30% Off Kajabi Templates!
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If you’ve been dreaming of a website that looks like you invested thousands (without actually having to), Amanda’s templates have you covered. These are fully customizable for your unique style, super easy to set up, and 100% optimized to convert your visitors into customers.
Use the promo code GEMMA30 to get 30% off right now—this is a bigger discount than Amanda’s Black Friday sale, and these template prices are set to rise in 2025. Head to this link to grab your templates before this deal expires on 11/15 at 11:59 pm CT: https://justaddyourbrand.com/pages/gemma
If you’re ready to give your brand a high-converting, totally stunning online presence, don’t miss out on this one.

Support the show