The Course Creator Show

Want to know how to turn your seasonal sales into revenue windfalls? In today’s episode, I’m chatting with Katelyn from Virtually Everything LLC, a direct sales support business. Katelyn has been using my *Black Friday in a Box* strategy for two years and has doubled her monthly revenue during those key weeks.
If you sell products in the $50-$300 range, this case study will be totally up your alley!
Katelyn shares how she went from earning $5,000 a month to doubling her income with strategic Black Friday offers. We also dive into her process for creating exclusive products, building anticipation, and making her customers come back year after year for these special deals. She is about to run her 5th “5 Days of Deals” campaign and has a lot to share!
If you’re wondering how to leverage Black Friday sales to boost your bottom line or run successful seasonal promotions in your niche, Katelyn’s story is packed with actionable tips.
What You’ll Learn:

• How Katelyn doubled her monthly revenue during Black Friday week
• Why she now runs *two* deal weeks every year (and why they both work)
• The power of exclusive products to drive customer excitement
• Why Katelyn didn’t need a bigger email list to generate more sales

Resources Mentioned:

• Black Friday in a Box: https://gemmabonhamcarter.com/black-friday
• Virtually Everything: https://virtuallyeverythingllc.com
  

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We’re going there today, friends.

Into the woo.

Have you ever tried manifesting?

Or read a book about the law of attraction?

It’s either way too out there for some of you, others have little seeds of interest and want to know more, and the rest of you are fully into it and can’t get enough of talking about the law of attraction, rituals, energy, and all things spiritual.

In the last couple of years, I have gotten way more into this stuff. And honestly, the more I explore it, the happier I feel, the more balance and clarity I have in my life, and I have taken aligned actions in my business that have allowed me to grow it, too

So I wanted to talk about some of this stuff with you guys. I’m still a newbie when it comes to this stuff, so i asked my friend and manifestation expert, Taylor Rae to come on for a chat.

In today’s episode, Taylor and I are talking about:

• What manifestation is and the steps you can take to get started
• How to releasing fear and limiting beliefs that stop you from stepping up and showing up
• The MAJEM method to creating a morning ritual that works for you
• Money blocks that you might be experiencing without even realizing it

Get ready... because we’re getting woo woo up in here. That’s all coming up, on this episode of The Passive Project Podcast.
Snag a spot in my FREE class --> Make Mo’ Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe... what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Want to see more of Taylor?

• Instagram
• Facebook
• Website
• Manifestation Masterclass

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Today, we're chatting with one of our Passive Project Members: Carissa Kruse.
Carissa Kruse is a Wedding Industry Maven, Queen of Sales and Marketing, and Creator of Wedding-Preneurs Content ClubTM and Brides To BookingsTM.⁣
In this episode, she is sharing:

How to figure out how and where you fit in within your industry and niche.
There are other course creators offering similar products and services, but there is probably somewhere within your service niche that you can be different and shine through. Once she leaned into what her audience was really needing she was able to create her own path and not feel like she was competing with everyone else.
By doing this as well, she was able to build relationships within her same niche which has been incredible for her business.
She always tell the wedding pros that it's community over competition and she believes that in the online coaching world too.
Not everyone is a right fit client.
She knows course creators sometimes think that there are others teaching the same thing, but if you can figure out a way that you can offer something your audience really needs that is unique and different (really dig and think outside of the box), you can stand out.
This is what she did with her Wedding-Preneurs Content Club.

Let's no forget some kind words she had to say about her experience inside of The Passive Project:
"OMG! I could go on for days about how great your course and programs are and have helped me. I think I own everything you offer. I love your teaching style and your processes really resonate with me.
For me one of the biggest takeaway from Passive Project is that building an online business takes a lot of trial and error. PP has really helped me uncover the changes and tweaks to make in the business as I'm building it. I just hit 200 members inside my membership (one of my big goals!) and I had an 8.3% conversion rate on my launch. I'm turning it evergreen right away!"

• Visit her website here: http://www.carissakruseweddings.com/
• Follow her on IG here: https://www.instagram.com/carissakruseweddings/

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Want to learn more about the program where I teach this? Check out The Passive Project here: https://getpassiveproject.com/

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Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe... what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.
So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties
Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

It’s Black Friday season, and if you’re an online business owner ready to crush your sales goals, this episode is packed with actionable marketing takeaways from some of the world’s biggest brands!

In today’s episode, I’m dissecting the genius marketing moves behind Apple, Amazon, Starbucks, and Glossier to show you how their strategies can apply to your Black Friday campaigns. Whether you're selling online courses or coaching programs, these powerhouse brands offer up some incredible lessons that will help you think bigger, craft irresistible deals, and keep your audience coming back for more.

We’re diving into everything from the value-add approach Apple uses instead of slashing prices, Amazon’s insane use of FOMO and flash deals, Starbucks’ genius in creating an experience, and how Glossier turns customers into the heart of their brand story.

Grab your coffee and your notepad, because by the end of this episode, you'll be ready to apply these marketing gems to your Black Friday campaign!

What You’ll Learn:

• How Apple maintains their premium pricing while still making Black Friday work for them.
• Why Amazon’s flash deal strategy is perfect for creating urgency and driving repeat sales.
• The genius behind Starbucks’ seasonal promotions and how they create community around their offers.
• How Glossier leverages user-generated content and social proof for their Black Friday campaigns.
• How you can apply these tactics to your Black Friday promos to drive sales without slashing prices

Resources Mentioned:

• Black Friday in a Box: https://gemmabonhamcarter.com/black-friday

Your Next Steps:

• Ready to plan your best Black Friday ever? Check out my Black Friday in a Box program: https://gemmabonhamcarter.com/black-friday
• Work with Me: https://www.gemmabonhamcarter.com/programs
• What I Use to Run My Business: https://gemmabonhamcarter.com/tools
• Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
• Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
• Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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Mallory Rowan is doing a podcast takeover!
This week, Mallory dives deep into creating a sustainable, high-impact Black Friday social media strategy—no gimmicks or empty sales fluff. She’s laying out a game plan of 5 essential steps to ensure your audience shows up ready and excited when your Black Friday deals drop. Whether you’re going all out on social media or keeping it low-key, these tips will help you connect authentically and boost engagement with ease.
Mallory covers everything from building early anticipation to planning dynamic stories and feed content that captures your audience’s attention. Tune in to learn how to prep your social media so your Black Friday sales hit differently this year!
What You’ll Learn:
- Why building anticipation early creates engagement and prevents the dreaded “empty concert” effect
- Mallory’s tips for setting up both organic and paid strategies to gather email leads in advance
- How visual branding (even subtle tweaks!) can increase engagement leading into Black Friday
- Why regular content with light promo hints builds excitement without overwhelming your audience
- Strategies for using Instagram Stories to show behind-the-scenes, add authenticity, and answer common questions
- Techniques for balancing your strengths in content format, whether stories, carousels, or video
Resources Mentioned:
- Follow Mallory on Instagram: https://instagram.com/malloryrowan
- Mallory Rowan’s Instagram Stories Workshop: https://malloryrowan.com/15-second-strategy
- Join Mallory’s email community: www.malloryrowan.com
- Black Friday in a Box by Gemma Bonham-Carter: www.gemmabonhamcarter.com/blackfriday
Your Next Steps:
- Work with Me: https://www.gemmabonhamcarter.com/programs
- What I Use to Run My Business: https://gemmabonhamcarter.com/tools
- Launch Your Course (Free Class!): https://learn.gemmabonhamcarter.com/class/
- Build Your Evergreen Funnel: https://learn.gemmabonhamcarter.com/funnel-kit/
- Behind-the-Scenes on Instagram: https://www.instagram.com/gemma.bonhamcarter

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