The Course Creator Show

Are you stuck in that 9-5 day job that you really aren’t loving?

Our guest on today’s show is Luisa Zhou and that her reality too. She had created an incredible engineering career for herself and then felt trapped.

After testing out multiple business ideas, Luisa finally landed on the right one that allowed her to leave her job. Now, Luisa runs LuisaZhou.com, selling courses and group coaching programs that have helped thousands of students go from employee to entrepreneur

And yes, in Luisa’s first 11 months of running this business she created $1.1 million dollars in sales.

Incredible right?

Luisa is joining us today on The Passive Project Podcast to share:

• The business ideas she tried before she found the right one that stuck
• What being a “coach” really means, and how you might be one without knowing it
• Her launch strategy that took her from an $8000 launch to an $800,000 launch within months
• How her business has evolved since then and what it looks like today

There are so many juicy tips in this episode. It’s a MUST LISTEN!

Let’s dive in...

52 Prompts:
How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.

That's why I'm offering you instant access to my 52Prompts and email marketing strategy!

Get it here: https://thesweetestdigs.lpages.co/52prompts/

Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe... what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.
Want to see more of Luisa?
Website: https://www.luisazhou.com/

Social:

• facebook.com/luisazhou
• instagram.com/luisa.zhou

Snag her free PDF with my high-level process for building a 6-figure online coaching business and the top 3 mistakes to avoid here: http://luisazhou.com/gift

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I took a full month off my online business and still grossed $45,000 USD in revenue. Here’s how I did it.

Last month I took a month-long trip to England. Beyond the fun stories and photo reel, I wanted to share with you what it REALLY looks like to take time off from your business.

A big reason why I have designed my business the way I have is because I want to allow for freedom, space, and the flexibility to go anywhere, anytime. My inner adventurer spirit is strong.

So what did it look like to be away for that long? What did I have to setup in my business so that it could keep running without me?

I will break it down for you in three parts. Tune in to get all the details!

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Wanna know how to get MORE sales on autopilot without offering a huge discount on your course? Then snag the free training here: learn.gemmabonhamcarter.com/evergreen/
Need more help with your online course pricing? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/
Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/
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Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe... what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

Dani Paige - a Canadian freelancer - built her copywriting business after realizing she needed out of her 9-5 job. A few years in, she was booked solid with 1:1 copywriting work for online creatives and knew that the only way to scale her revenue was to add a 1:many offer into the mix.

Enter: Sales Page Prep School.

Dani launched her flagship course to help people learn how to write personality-popping (and conversion driven) sales pages. Using the strategies and approach inside my program, Course Creator School, she has now launched it twice, brought in $30k in additional revenue into her business, and has taken it evergreen. Talk about a dream student!

Tune in to this episode to hear about her course launch journey, but also her take on my “rapid fire” questions, like...

• The best subject line she’s ever used
• The number one thing everyone should have on their sales page
• The thing she wished she hadn’t done in her business
• Her vision of what a “dream business” looks like (and how she’s getting there)

Enjoy!

Follow Dani here:

Website: https://danipaige.com/

Instagram: https://www.instagram.com/danipaige.online/

Improve Your Sales Page: FREE TRAINING: https://offers.danipaige.com/freetraining

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Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/
---
Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe... what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.

So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.

Support the show

I’m putting together a mastermind (finally! for real!) in 2023.
It started at xmas, when I was reflecting on how I wanted to work with clients at the highest level this year.
For a few years now, I’ve been taking on clients 1:1.
Typically we sign for a 3-month container (a $10k package) and meet bi-weekly during that time.
By working so closely together, we knock out incredible goals and move strategy along fast. Some of my client results include $40k+ launches, hitting a $250k/year, building out entire product suites, and creating evergreen systems for sales.
And then late last year, I decided to run a small-group "Evergreen Accelerator".
It was a fast-paced 4 week program for about 20 entrepreneurs (investment was $2k), where we built out webinar-based evergreen funnels together. Similar to what I teach inside of Passive Project, but in an accelerated, live environment.
We met up each week over Zoom - with a lot of homework in between! It was intimate, strategic, and the clients executed FAST.
Like my 1:1 clients, I really loved getting to work at this deeper level, *but* I also saw the power of creating the small group connection. It was clear that the relationship part was a powerful component to the success of the group.
So with the experience of both of those things, I knew I wanted to do a hybrid of 1:1 and small group programming in 2023.
As I got ready to launch Passive Project in January, I created a "Plus" tier to the program and slapped it on the sales page to start to gauge interest.
That one, tiny paragraph of my initial concept of this mastermind-type offer generated a handful of applications and DMs from dream-fit clients.
It’s clear that this was exactly what some of you were looking for.
The strategy I teach inside The Passive Project is incredibly high level and comprehensive, but there’s something to be said about working together 1:1 and getting that extra level of support and accountability in a small group.
And this is where the Accelerator Mastermind was born.
I’m opening up a few spots for this new small group program by invitation.
We’ve already secured 3 spots. 5 others have been accepted but are pending payment. So by the time you read this there might actually only be 4 spots left.
(the cap is 12 participants)
All the information about the mastermind can be found here: https://docs.google.com/document/d/1p261HnVFg9UITxYqsPe65LCbsdnLaaQZom-sYkD3XHY
If it sounds like the right fit, I’d love to chat and see if this is the next best move for your business.
How do you get your invitation?
Submit an application form here: https://docs.google.com/forms/d/e/1FAIpQLSdrPwSWhTEVOm_UXsBqY5Gs_lkjHBKO98qN0sbE05hUxJ4ltA/viewform
Have questions? Include them in your application form and we'll get back to you with answers.
Don’t wait to reach out - we’re going to wrap up this enrollment soon. Kick off starts on Feb 27.
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Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe... what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.
So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties
Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your inst

Support the show

If you’re tired of spending hours on repetitive business tasks or have dreamed of a team that could work round the clock, this episode’s for you!
Today, I’m pulling back the curtain on my AI Assistants—yes, custom GPTs that handle tasks like email drafts, Instagram captions, and even my podcast show notes. After years of figuring it out, I’m here to show you how these virtual “team members” can become essential to your business.
I’ll share my own journey of frustration with generic AI tools, why I created my own personalized GPTs, and how you can do the same—no technical background needed. Imagine the freedom of focusing on your big-picture goals while AI takes care of the day-to-day work. By the end of this episode, you’ll know exactly why and how to build a custom team of AI assistants and get a sneak peek at my Black Friday launch of AI templates and guides!
What You’ll Learn:
- Why I decided to create my own custom AI Assistants instead of relying on existing tools
- A behind-the-scenes look at how I set up my AI team for my business
- The power of custom GPTs and how they go beyond typical AI prompts
- Practical examples of tasks you can offload to your AI team
- How AI Assistants save you hours weekly, increase productivity, and let you focus on growth
- A preview of the upcoming Black Friday Deal Week for my AI templates
Resources Mentioned:
- Get on the Waitlist for our 2024 Black Friday Deal Week: https://learn.gemmabonhamcarter.com/2024-deals/
- ChatGPT: https://openai.com/chatgpt
EXCLUSIVE SPONSOR: Get 30% Off Kajabi Templates!
I’ve teamed up with Amanda from Just Add Your Brand to bring you an exclusive 5-day-only offer. Amanda’s Kajabi website, sales page, and course templates are beyond gorgeous—and they’re built to elevate your brand and boost your sales.
If you’ve been dreaming of a website that looks like you invested thousands (without actually having to), Amanda’s templates have you covered. These are fully customizable for your unique style, super easy to set up, and 100% optimized to convert your visitors into customers.
Use the promo code GEMMA30 to get 30% off right now—this is a bigger discount than Amanda’s Black Friday sale, and these template prices are set to rise in 2025. Head to this link to grab your templates before this deal expires on 11/15 at 11:59 pm CT: https://justaddyourbrand.com/pages/gemma
If you’re ready to give your brand a high-converting, totally stunning online presence, don’t miss out on this one.

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