
Episode 120 | Should You Email Your List Every Day? Email Strategy with Rob and Kennedy from Email Marketing Heroes
08/01/22 • 49 min
Ever wondered what would happen if a comedy hypnotist and a mind reader turned their skills to email marketing?
Well the answer is Rob and Kennedy from the Email Marketing Heroes! They have quite a different take on email marketing for small businesses that flies in the face of the old fashioned ‘beat people over the head until they buy, die or unsubscribe' mentality.
Instead, they tap into the psychological techniques they've mastered in the world of showbiz to build deeper relationships with your email subscribers and make making sales really easy.
In this interview, we are covering:
- Whether you should send daily emails to your list
- How to fit email in with your social media and content marketing strategies
- The best subject line they’ve ever used
- The sneaky partnership strategy that gets them incredible connections
Tune in so you can dial up your email strategy and start making bank from your list.
And grab their “Click Tricks” resource so you can start getting more clicks from every email you send: https://emailmarketingheroes.com/gemma
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Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/
---
Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe... what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.
So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.
Support the showEver wondered what would happen if a comedy hypnotist and a mind reader turned their skills to email marketing?
Well the answer is Rob and Kennedy from the Email Marketing Heroes! They have quite a different take on email marketing for small businesses that flies in the face of the old fashioned ‘beat people over the head until they buy, die or unsubscribe' mentality.
Instead, they tap into the psychological techniques they've mastered in the world of showbiz to build deeper relationships with your email subscribers and make making sales really easy.
In this interview, we are covering:
- Whether you should send daily emails to your list
- How to fit email in with your social media and content marketing strategies
- The best subject line they’ve ever used
- The sneaky partnership strategy that gets them incredible connections
Tune in so you can dial up your email strategy and start making bank from your list.
And grab their “Click Tricks” resource so you can start getting more clicks from every email you send: https://emailmarketingheroes.com/gemma
---
Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/
---
Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe... what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.
So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.
Support the showPrevious Episode

Episode 119 | How Katie from @RebelandRise made over $80k with her course, ShowitAll, in her first year
A few years into creating her website design and development agency, Katie from @RebelandRise knew that it was time to launch a course. She had built out the agency side of her business and had 1:1 clients flowing in, but was ready to create a new leveraged revenue stream and an ‘education’ arm of her company. Working with Gemma, Katie created and launched her signature program, ShowitAll to show other freelancers how to offer Showit website design services.
The response was incredible and Katie had a successful first launch, bringing in over $30k in revenue. Spoiler - at the time of recording, Katie had just wrapped up her second launch and did another $50k in sales!
Tune in to hear the lessons Katie learned during her launch, what held her back from launching a course earlier, a full debrief on her expenses, and where she’s taking her business next.
Follow Katie here:
Website: https://rebelandrise.co/
Instagram: https://www.instagram.com/rebelandrise.co/
Showit Income Calculator: https://rebelandrise.co/income-calc-landing
---
Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/
---
Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe... what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.
So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.
Next Episode

Episode 121 | How Dani brought $30k of new revenue into her copywriting business with her online course
Dani Paige - a Canadian freelancer - built her copywriting business after realizing she needed out of her 9-5 job. A few years in, she was booked solid with 1:1 copywriting work for online creatives and knew that the only way to scale her revenue was to add a 1:many offer into the mix.
Enter: Sales Page Prep School.
Dani launched her flagship course to help people learn how to write personality-popping (and conversion driven) sales pages. Using the strategies and approach inside my program, Course Creator School, she has now launched it twice, brought in $30k in additional revenue into her business, and has taken it evergreen. Talk about a dream student!
Tune in to this episode to hear about her course launch journey, but also her take on my “rapid fire” questions, like...
- The best subject line she’s ever used
- The number one thing everyone should have on their sales page
- The thing she wished she hadn’t done in her business
- Her vision of what a “dream business” looks like (and how she’s getting there)
Enjoy!
Follow Dani here:
Website: https://danipaige.com/
Instagram: https://www.instagram.com/danipaige.online/
Improve Your Sales Page: FREE TRAINING: https://offers.danipaige.com/freetraining
---
Ready to launch your first online course? I’ve got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/
---
Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672
I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe... what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.
So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.
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