Building Credibility with Content Marketing
12/10/19 • 12 min
When it comes to a potential customer deciding whether or not they are going to go with your product or service, more times than not, they are going to be diving into the credibility that you have. They'll read reviews, see if you have detailed information about your product or service, etc. So building credibility with content is essential. Here's how to do it!
When it comes to a potential customer deciding whether or not they are going to go with your product or service, more times than not, they are going to be diving into the credibility that you have. They'll read reviews, see if you have detailed information about your product or service, etc. So building credibility with content is essential. Here's how to do it!
Previous Episode
The 5 Level of Awareness & How to Use Content In Those Levels
When it comes to your audience converting with your product or service, there are 5 levels of awareness (or a funnel if you will) that you have to get them through. On this episode, I'll discuss the levels and how you can utilize content marketing to move your customers along in the levels.
Next Episode
Using Quora For Content Marketing
Quora isn't a platform that many people talk about when it comes to marketing, especially not content marketing. But with 300 million active users (rivaling Twitter's 330 million active users), Quora is a force to reckon with. I always say that content marketing is just answering people's questions about your product/service and industry, Quora is literally a platform for that.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/the-content-marketing-playbook-20716/building-credibility-with-content-marketing-741426"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to building credibility with content marketing on goodpods" style="width: 225px" /> </a>
Copy