The Content Marketing Playbook

Quora isn't a platform that many people talk about when it comes to marketing, especially not content marketing. But with 300 million active users (rivaling Twitter's 330 million active users), Quora is a force to reckon with. I always say that content marketing is just answering people's questions about your product/service and industry, Quora is literally a platform for that.

When it comes to your audience converting with your product or service, there are 5 levels of awareness (or a funnel if you will) that you have to get them through. On this episode, I'll discuss the levels and how you can utilize content marketing to move your customers along in the levels.

When it comes to a potential customer deciding whether or not they are going to go with your product or service, more times than not, they are going to be diving into the credibility that you have. They'll read reviews, see if you have detailed information about your product or service, etc. So building credibility with content is essential. Here's how to do it!

When most people think of "marketing" the first thing that comes to mind is "advertising." The interesting thing is that advertising is only it's own silo in the realm of marketing. On the flip side, educational content can be such a deeper way to connect with your audience and eventually convert them.

Customer experience is a very underrated function in most businesses but can be the most powerful marketing you can do. There is one very key way to leverage content in order to improve the customer experience pretty largely. Listen in and make sure to focus on customer experience as much as possible!