The Content Marketing Playbook

Customer experience is a very underrated function in most businesses but can be the most powerful marketing you can do. There is one very key way to leverage content in order to improve the customer experience pretty largely. Listen in and make sure to focus on customer experience as much as possible!

Short videos or long videos? Specific platforms or publish everywhere?! Many people ask me how long their video content should be and if they should put their videos on all platforms. There is a lot that goes into the science behind that, but there is an easy answer!

Getting testimonials from your customers/clients is marketing 101, but how do you get the most out of those testimonials? I'm going to give you the best way to acquire testimonials and and how you get the most out of them!

Quora isn't a platform that many people talk about when it comes to marketing, especially not content marketing. But with 300 million active users (rivaling Twitter's 330 million active users), Quora is a force to reckon with. I always say that content marketing is just answering people's questions about your product/service and industry, Quora is literally a platform for that.

When it comes to a potential customer deciding whether or not they are going to go with your product or service, more times than not, they are going to be diving into the credibility that you have. They'll read reviews, see if you have detailed information about your product or service, etc. So building credibility with content is essential. Here's how to do it!