How To Get Your Product In A Big Box Retail Store - JoVonne Walker
08/12/22 • 30 min
JoVonne Walker is a Marketing Strategist and the owner of Think About It. JoVonne helps small businesses, non-profits and some corporations build up their products through strategic marketing and the pushing out of the brand’s message.
In this episode. JoVonne shares lots of information about product positioning, how to get products into big box stores and the different processes in marketing a product for big checks. She shares some of the best resources and routes for new business owners who have a product they want to sell but are unsure where to begin. To get your product selling on a larger scale, JoVonne has all of the knowledge, expertise and experience to help guide you through the tedious and sometimes difficult process. Connect with JoVonne today if you are ready to get your products selling on a higher level for bigger checks.
00:35 - Please introduce yourself!
1:08 - Where are you originally from?
1:30 - Have you moved away from Cincinnati before or is this the first time?
2:00 - Have you found the opportunities you were looking for in Houston?
3:00 - What can a new entrepreneur do when they first have an idea they want to execute?
4:50 - Do you help business owners get through the hurdles of executing an idea?
7:20 - You said that many minority brands don’t get the exposure they should. Why is that?
10:50 - What steps would you recommend to someone who has a product but doesn’t know how to scale their sales?
14:10 - Is it hard to get your product into big stores like Target?
16:45 - How does a product being in a big box store change the business?
19:21 - What type of team do you need to get your product in a big box store?
20:59 - Who would be the first person to contact when trying to get unto a big box store?
23:10 - What steps did you take to maneuver into your own business?
25:51 - When should a business owner call you to help facilitate the marketing process for their products?
28:00 - Do people usually sell their product for the same price as when they were manufacturing from home?
29:43 - Where can we connect with you?
Follow JoVonne on IG: https://www.instagram.com/jovonneswalker/Think About It Website: https://www.thinkaboutitllc.com/
Follow Jha Allen on Instagram: https://www.instagram.com/jha.allen/
Learn more about Jha Allen: https://workwithjha.com/content
Follow The Connections Hub Podcast on Instagram: https://www.instagram.com/theconnectionshub/
JoVonne Walker is a Marketing Strategist and the owner of Think About It. JoVonne helps small businesses, non-profits and some corporations build up their products through strategic marketing and the pushing out of the brand’s message.
In this episode. JoVonne shares lots of information about product positioning, how to get products into big box stores and the different processes in marketing a product for big checks. She shares some of the best resources and routes for new business owners who have a product they want to sell but are unsure where to begin. To get your product selling on a larger scale, JoVonne has all of the knowledge, expertise and experience to help guide you through the tedious and sometimes difficult process. Connect with JoVonne today if you are ready to get your products selling on a higher level for bigger checks.
00:35 - Please introduce yourself!
1:08 - Where are you originally from?
1:30 - Have you moved away from Cincinnati before or is this the first time?
2:00 - Have you found the opportunities you were looking for in Houston?
3:00 - What can a new entrepreneur do when they first have an idea they want to execute?
4:50 - Do you help business owners get through the hurdles of executing an idea?
7:20 - You said that many minority brands don’t get the exposure they should. Why is that?
10:50 - What steps would you recommend to someone who has a product but doesn’t know how to scale their sales?
14:10 - Is it hard to get your product into big stores like Target?
16:45 - How does a product being in a big box store change the business?
19:21 - What type of team do you need to get your product in a big box store?
20:59 - Who would be the first person to contact when trying to get unto a big box store?
23:10 - What steps did you take to maneuver into your own business?
25:51 - When should a business owner call you to help facilitate the marketing process for their products?
28:00 - Do people usually sell their product for the same price as when they were manufacturing from home?
29:43 - Where can we connect with you?
Follow JoVonne on IG: https://www.instagram.com/jovonneswalker/Think About It Website: https://www.thinkaboutitllc.com/
Follow Jha Allen on Instagram: https://www.instagram.com/jha.allen/
Learn more about Jha Allen: https://workwithjha.com/content
Follow The Connections Hub Podcast on Instagram: https://www.instagram.com/theconnectionshub/
Previous Episode
The Fundamentals of Building a Nonprofit - Rosemary Babies Co
Rosemary is the Founder of Rosemary’s Babies Co, a non-profit organization that supports pregnant teens and teen parents.
The non-profit has thrived ever since rosemary’s initial $25,000 investment into the marketing efforts, lawyer protection and launch event. In this episode, Rosemary shares the difference between non and for-profits, advice for anyone looking to build a non-profit and how the ownership status of non-profits work. Rosemary’s Babies Co is on a mission to change lives and generations to come. As a once-teen mother herself, Rosemary understands the struggle and decided to support other young girls and parents throughout the joys and difficulties. Rosemary encourages you to support your local non-profits to help make an impact in your community.
00:45 - Please introduce yourself
1:50 - How did you get started in your industry?
5:16 - Can you talk more about the marketing within your non-profit and the relation to your non-profit’s success?
7:10 - How did you rally up your community to support what you’re doing?
10:17 - What’s the difference between non-profit and for-profit?
12:30 - What did you spend your first $25,000 on to build your non-profit?
14:30 - Do you feel starting off your business the way that you resulted in immediate success?
17:34 - Can you explain the ownership process of non-profits?
19:40 - What advice would you give to someone trying to build a non-profit?
23:25 - How were you able to discover the benefits of building a non-profit?
27:55 - Have you seen any benefits of being a non-profit over being in a for-profit business?
Follow Rosemary Babies Co: https://www.instagram.com/rosemarysbabies.co/
Rosemary Babies Co Website: https://www.rosemarysbabies.co/
Follow Jha Allen on Instagram: https://www.instagram.com/jha.allen/
Learn more about Jha Allen: https://workwithjha.com/content
Follow The Connections Hub Podcast on Instagram: https://www.instagram.com/theconnectionshub/
Next Episode
The Next Generation of Instagram | Hire Gen Z Social Media Marketers - Jared Robinson
Jared Robinson is currently a balancing entrepreneur involved in multiple business initiatives and a college student. He runs both his own business and a non-profit, and he’s seen success for both organizations through successful social media marketing.
Jared and Jha discuss the importance of implementing social media into long-term business marketing plans. Generation Z is a unique generation that has grown up with social media in their society, so who better to look to for social media advice? He suggests hiring young people to handle marketing for your business as they are constantly on social media keeping up with trends, exploring interests and tapping into creativity. If you want to get more strategic with your content, hire a young person to do your social media marketing@ Listen to the full episode for more on social media marketing and Gen Z.
00:30 - Let us know who you are and what you do
1:07 - What college do you attend?
1:13 - What major are you studying?
1:40 - Are you originally from Houston?
2:40 - Walk us through how you were able to pull off an event that brought together $20 million worth of cars to impact youth.
4:27 - How does social media fit into your business marketing plans?
6:30 - What do you mean by trendy?
8:00 - How can business owners implement trends in their brand?
8:10 - What is your demographic for “young people”?
10:40 - What if my demographic isn’t someone that is 18-25 years old? Am I just looking for young people to run the marketing or for them to take over in representing a brand?
13:50 - What are the best practices on Instagram to best reach your audience with your content?
18:30 - Is there anything we can do to combat a short attention span on social media?
20:15 - Where can a business owner find good young talent?
23:40 - What are 3 things you would tell a business owner they need to be doing on social media to increase their sales?
26:00 - How many social platforms should a business be on?
Follow Ness Management Official on Instagram: https://www.instagram.com/nessmanagementofficial/
Follow Jha Allen on Instagram: https://www.instagram.com/jha.allen/
Learn more about Jha Allen: https://workwithjha.com/content
Follow The Connections Hub Podcast on Instagram: https://www.instagram.com/theconnectionshub/
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