Building a Community For Black Women In Business - Tierra Smith

In this episode, the host, Jha Allen, interviews Tierra Smith, Founder of Wins for Black Girls.

We’re getting all the Black Girl Magic on this episode! Jha and Tierra discuss different aspects of business from the perspective of black women FOR black women. Tierra is an award-winning journalist, editor, speaker, and world traveler. She has a passion for storytelling and uplifting the voices of women and marginalized communities. In 2019, Tierra launched Wins For Black Girls, a media platform that prioritizes spreading the good news about Black women. The brand sponsors The Black Women Marketplace, a monthly pop-up shopping experience that features over 20 Black women-owned businesses. Their goal is to connect with women who want to know and celebrate Black women.

00:35 - Please introduce yourself!

2:59 - How did you start building your community?

5:23 - What’s an example of good news you send out to your community?

6:10 - How do you stay informed on good news to share with your community?

7:44 - How was entering the market during the pandemic?

8:54 - What are the qualifications to enter your market?

10:25 - What is street marketing?

12:52 - What got you into supporting Black women so passionately?

15:06 - Besides offering vendor opportunities, what more do you offer for Black women who want to be involved with you and your business?

18:52 - How has the process been in transitioning into doing what you love to the things that aren’t as much fun to produce a sustainable income to your business?

20:17 - What advice would you give someone who is trying to build up a community?

21:57 - Are you planning to expand the marketplace to different cities around the U.S.?

26:33 - How do you feel about the stigmas on buying from black owners?

32:45 - What type of tools do you have in place to keep your community going?

33:55 - How can someone write and publish a press release?

37:35 - With all of your marketing efforts, how much do you spend on marketing per month?

39:35 - Do you have a team?

42:47 - Where can we connect with you and sign up to receive text messages for Wins for Black Girls?

Follow Tierra Smith: https://www.instagram.com/bytierrasmith/
Follow Wins for Black Girls: https://www.instagram.com/winsforblackgirls/
Follow Jha Allen on Instagram: https://www.instagram.com/jha.allen/

Learn more about Jha Allen: https://workwithjha.com/content

Follow The Connections Hub Podcast on Instagram: https://www.instagram.com/theconnectionshub/