8: How to Book More of Your Favorite Clients w/ TaVona Denise

04/09/24 • 41 min

Ever feel like you just can’t win in your business? Like you’re doing all the things the “experts” say to do to bring in clients, and it just isn’t working like it should? If so, you’re not alone. And you don’t want to miss this episode! (You might even want to grab a notebook, because what we’re dropping today is so juicy!)

Today I’m joined by my friend and guest, TaVona Denise. She’s a minimalist marketing strategist who helps coaches talk about what they do so they can book more of their favorite clients, and in this episode we’re breaking down how to attract and book your FAVORITE clients—not just any client—and do it in a way that doesn’t burn you out.

In this episode you’ll hear:

[5:34] The biggest lesson TaVona has learned on her journey to her own boutique lifestyle business

[7:21] THIS fundamental thing that will help you be so much more effective with your audience and when it’s extra important to take this step

[13:40] Trudi and TaVona explore the broader changes happening in the coaching industry.

[21:58] The different between content creation and using social media as a marketing tool

[24:04] The ABCs of impact and where many coaches are getting it wrong

[28:16] Collaboration suggestions; what to avoid and how to do it right

Learn more about TaVona and her work:

IG: https://instagram.com/tavonadenise

Website: https://tavonadenise.com

In this episode you’ll hear:

[5:34] The biggest lesson TaVona has learned on her journey to her own boutique lifestyle business

[7:21] THIS fundamental thing that will help you be so much more effective with your audience and when it’s extra important to take this step

[13:40] Trudi and TaVona explore the broader changes happening in the coaching industry.

[21:58] The different between content creation and using social media as a marketing tool

[24:04] The ABCs of impact and where many coaches are getting it wrong

[28:16] Collaboration suggestions; what to avoid and how to do it right

Learn more about TaVona and her work:

IG: https://instagram.com/tavonadenise

Website: https://tavonadenise.com

Previous Episode

7: A Closer Look at NLP w/ Kelley Oswin and Laura Slinn

If you’ve been curious about NLP (Neurolinguistic Programming), you don’t want to miss this episode, because we’re not just explaining it but breaking it down with a real critical eye. Today I’m joined by Kelley Oswin and Laura Slinn, two of the founders and coaches at Avalon Empowerment, to break this down for you. Let’s dive in!

In this episode, you’ll hear:

[3:30] How Kelley and Laura came into this style of coaching work and how Avalon Empowerment was born

[11:46] The way their work came to be centered around trauma awareness

[17:32] We break down our thoughts on coach supervision

[28:01] Laura and Kelley break down NLP and how they approach it

[35:10] The Evolved NLP they practice and teach at Avalon Empowerment

[36:30] Red flags to watch out for when NLP style modalities can be used manipulatively or as an abuse of power

[45:11] A breakdown of muscle testing and how it’s used in conjunction with NLP

[55:03] Inspiration where the coaching industry is going

Links:

https://www.avalonempowerment.com/

https://www.instagram.com/avalonempowerment/

https://www.facebook.com/avalonempowerment

Next Episode

9: Becoming Social Media Optional w/ Sophie Kessner

What if you could scale your business WITHOUT social media? If you’re feeling burnt out and exhausted from trying to play the social media game to grow and scale your business, you don’t want to miss this episode! Today I’m joined by Sophie Kessner, a colleague and a former student for the Institute for Equity Centered Coaching who teaches people how to scale a social media optional business.

Listen in as we unpack some harsh truths about social media, several more sustainable growth strategies, and how to start getting off the content creation hamster wheel.

In this episode you’ll hear:

[1:44] What motivated Sophie to become social media optional in her own businesses and how she grew to teach others to do the same

[6:52] Some of the things she put down and upacked on her social media optional journey to regain her mental health

[8:25] Why diversity in your social life is so crucial

[10:28] How long it took Sophie and her business to transition into being social media optional, and the hardest parts of the journey

[16:50] What she reconnected with and picked up on her journey

[19:38] Sophie’s take on the sustainability of the influencer model and the hamster wheel of content creation in business

[22:32] Some harsh—and kinda cringy—realities of social media

[29:13] How you can start thinking about marketing that keeps you away from the hamster wheel and burnout of social media

[36:00] The best website host for SEO growth

[41:32] Where to start on your own social media optional journey

LINKS:

Learn more about Sophie and her work: https://sophiekessner.com/

Check out her blog for free easy-to-digest practical information you can start implementing today: https://sophiekessner.com/blog/

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