The Coaches Forum

Do you have strong emotions about email marketing? Most of us do, whether positive or negative. Do you sometimes wonder if email is still a fundamental part of the conversation (IT IS)? There has been a strong cultural shift recently in where marketing and ethics intersect. Today I chat about this intersection with Tarzan Kay, a former copywriter-for-hire who specializes in emails that are fun to read, and more addictive than Netflix. Join us as we dig in deep on persuasion as a social justice issue and the ins and outs of fitting marketing into your anti-racist business.

Listen now to hear more about:

• The moment that led Tarzan to look closely at her own business practices
• How marketing can fall into an abuse of power narrative and what that looks like
• Where cults and online business can be similar, why they are not the same, and how to determine the difference
• How cultural appropriation in marketing desensitizes us and creates dangerous patterns
• The importance of acknowledging unique challenges and differences in business instead of making presumptions
• Three things to look at for the future of equitable and effective marketing
• Trudi and Tarzan’s take on how often you should email your marketing list per week

And so much more!

For more information on subjects mentioned in this episode you can check out Janja Lalich’s work at https://janjalalich.com

Check out Tarzan at https://www.instagram.com/tarzan_kay or on instagram @tarzan_kay

Check out my book - The Antiracist Business Book: An Equity Centered Approach to Work, Wealth, and Leadership

Connect with me on Instagram: https://www.instagram.com/trudilebron/

If you’ve been curious about NLP (Neurolinguistic Programming), you don’t want to miss this episode, because we’re not just explaining it but breaking it down with a real critical eye. Today I’m joined by Kelley Oswin and Laura Slinn, two of the founders and coaches at Avalon Empowerment, to break this down for you. Let’s dive in!

In this episode, you’ll hear:

[3:30] How Kelley and Laura came into this style of coaching work and how Avalon Empowerment was born

[11:46] The way their work came to be centered around trauma awareness

[17:32] We break down our thoughts on coach supervision

[28:01] Laura and Kelley break down NLP and how they approach it

[35:10] The Evolved NLP they practice and teach at Avalon Empowerment

[36:30] Red flags to watch out for when NLP style modalities can be used manipulatively or as an abuse of power

[45:11] A breakdown of muscle testing and how it’s used in conjunction with NLP

[55:03] Inspiration where the coaching industry is going

Links:

https://www.avalonempowerment.com/

https://www.instagram.com/avalonempowerment/

https://www.facebook.com/avalonempowerment

Follow us on Instagram: https://instagram.com/equitycenteredcoaching

No matter your gender identity—trans, nonbinary, or cisgender—we all have so many expectations put on how we show up in the world based on very restrictive ideas around gender. But my guest in today’s episode, Rae McDaniel, is passionate about empowering people of all gender identities to show up as congruent, authentic, and aligned with the person they really want to be.

Rae is a licensed clinical therapist, certified sex therapist, transgender DEI educator, and author of Gender Magic. Listen in as we talk about gender, gender inclusion, and gender freedom.

We’re exploring:

[3:33] The premise of Rae’s book, Gender Magic

[7:07] Why Gender Magic is also super powerful for cisgendered folks as well

[11:18] The idea of gender as a performance

[15:44] What it means to play with gender and why this step is so important

[21:05] Masculine vs feminine energy and how Rae advises you to think about them differently

[27:08] Their experience of coming to this work

[29:44] How to be a better supporter to anyone who may be exploring their gender identities

More about Rae:

Check out their book, Gender Magic

IG: https://www.instagram.com/theraemcdaniel/

Website: https://rae-mcdaniel.com/

Learn more about the Equity-Centered Coaching® Summit: https://equitycenteredcoaching.com/summit (And get $100 off with code PODCAST)

Follow us on Instagram: https://instagram.com/equitycenteredcoaching

Have you ever considered how learning coaching skills can actually make you a stronger leader? In this episode, I’m joined by Charmagne Glass-Tripp—an amazing equity-centered leadership coach and the Director of Programming here at the Institute for Equity-Centered Coaching—to break it down for y’all.

In this episode you’ll hear:

[2:18] How Charmagne came into this work from a background in corporate banking and music

[15:29] THIS critical component of the work we do

[18:55] What equity-centered coaching means and why it’s so important

[21:25] Breaking down the difference between different styles of leadership

[26:04] How we use coaching as a leadership tool and why having coaching skills in your toolbox as a leader is invaluable

[36:31] The future of personal development

[44:29] How equity-centered coaching tools have helped Charmagne in her personal life as well as professionally

Catch the replay of our workshop, Personal Development in a Social Context: https://equitycenteredcoaching.com/feb24workshop

Follow us on Instagram: https://instagram.com/equitycenteredcoaching

The coaching industry is going through some growth pain over the last year or so, and it may lead you to wonder, “Is coaching dying?” But coaching isn’t new, and it isn’t going anywhere! Join me and coach Caryn Gillen for this conversation as we break it down. We’ll dive into the industry’s future, what we can learn from the past, and what we’ll need to not have outside regulation while keep making the industry better.

In this episode you’ll hear:

[3:00] Caryn’s experience starting out as a life coach in the early 2000s

[4:35] Some of the key differences between her traditional mental health education and what she wanted to do as a coach

[8:01] Why we believe you don’t have to be a coach to use coaching skills

[9:17] Trudi’s opinion on coaching industry regulation

[11:19] How Caryn approaches values in her practice and how it affects the work she does

[13:48] The easiest way to conserve energy while getting clear on your business’s values as a personal brand

[16:48] How Caryn helps her clients think about values and how they can be applied to decisions and actions in their businesses

[19:48] Where she finds people have difficulty staying in alignment with their values

[23:23] Caryn’s top tips to get started getting in touch with your values

[26:40] What we’re looking forward to in the field of coaching

[31:42] Changing niches or expanding or wanting to change in your business

[35:!9] Caryn’s opinion on “industry standard” and her invitation for you

Follow us on Instagram: https://instagram.com/equitycenteredcoaching