Scott Rosenberg (Roku) | The Future of TV & Advertising Panel

02/24/21 • 66 min

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Today's two-part episode starts with an interview with Scott Rosenberg, the SVP and GM of platform business for Roku Inc., the popular streaming-video platform and device maker. In this role, Scott oversees global app distribution, content acquisition and advertising.

In this conversation, Jim and Scott discuss the future of the big screen and how advertising tools are becoming more sophisticated for streaming. He also talks about the biggest opportunities there are for marketers in streaming vs traditional broadcasting.

In the second part of this episode, Jim and Scott are joined with a panel of some of the biggest advertisers including:

Emily Callahan - Chief Marketing & Experience Officer, ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital

Jackson Jeyanayagam - Vice President and General Manager of Direct-to-Consumer at The Clorox Company

Quinn O'Brien - Vice President of Global Marketing and Brand at Lenovo

Dino Bernacchi - Senior Vice President of Marketing at Cleveland Browns

Amy Bonitatibus - Chief Marketing & Communications Officer at Chase Home Lending

Todd Kaplan - Vice President of Marketing at PepsiCo

This panel discussion focuses on how these companies are reaching their consumers through streaming and how they are creating advertising that resonates with cord-cutters.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the second part of this episode, Jim and Scott are joined with a panel of some of the biggest advertisers including:

Emily Callahan - Chief Marketing & Experience Officer, ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital

Jackson Jeyanayagam - Vice President and General Manager of Direct-to-Consumer at The Clorox Company

Quinn O'Brien - Vice President of Global Marketing and Brand at Lenovo

Dino Bernacchi - Senior Vice President of Marketing at Cleveland Browns

Amy Bonitatibus - Chief Marketing & Communications Officer at Chase Home Lending

Todd Kaplan - Vice President of Marketing at PepsiCo

This panel discussion focuses on how these companies are reaching their consumers through streaming and how they are creating advertising that resonates with cord-cutters.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previous Episode

Esi Eggleston Bracey (Unilever) | What Do I Mean To You?

Esi Eggleston is the EVP & COO NA Beauty and Personal Care at Unilever, owner of brands such as Dove, Axe/Lynx, Clear, TRESemmé, and more. Before joining Unilever, Esi was at P&G for 25 years and as SVP & GM of Global Cosmetics for 7 of them.

In this conversation, Esi and Jim talk about the importance of taking time to step back from your career to see the bigger picture and make sure your efforts are aligned with your personal goals. Esi also talks to Jim about leadership and her own approach with her team. Plus, the relationships we build and what we mean to each other, and the importance of wellness in a post-Covid world.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next Episode

Prosperity Through Purpose | TikTok

In this episode of, Prosperity Through Purpose, Jim is taking a critical look at Ad Age's Marketer of 2020, TikTok! This social media platform is in more than 150 countries and has over 100 million active users in the US alone. But can they capitalize on their momentum?

Joining Jim to analyze TikTok is Sam Avivi a growth consultant for The Jim Stengel Company, and Joah Santos the CMO at BERA Brand Management.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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