The CMO Podcast
vYve & Jim Stengel
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Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.
The CMO Podcast is sponsored by Deloitte and StrawberryFrog.
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Top 10 The CMO Podcast Episodes
Goodpods has curated a list of the 10 best The CMO Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The CMO Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The CMO Podcast episode by adding your comments to the episode page.
Norman DeGreve (CVS) | Trying To Make Healthcare Easier
The CMO Podcast
12/30/20 • 58 min
Norman de Greve is the Chief Marketing Officer at CVS Health, which includes the brands CVS Pharmacy, CVS care mark, Aetna, Minute Clinic Omnicare, and more.
Norm joined CVS in 2015, with the ambition to change healthcare. In this conversation, Norm talks about how he is doing that in this role. From ending tobacco sales in stores to the challenges of coming into a job with this sense of scope. Norm also talks about how CVS is trying to make healthcare more accessible in the USA across all of its business offerings.
Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Andrea Brimmer (Ally Bank) | Banking Done Right
The CMO Podcast
09/09/20 • 56 min
Andrea Brimmer is the Chief Marketing and PR Officer for Ally Bank. Ally Bank is a unique financial institution that is completely digital and prides itself on its customer service.
Andrea talks to Jim about how Ally Bank's huge rebranding right after the 2008 financial crisis paid off, and what Ally is doing during the pandemic to help their customers. Andrea also talks about how a financial institution's brand purpose helps shape how they view and interact with customers, and more!
Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Prosperity Through Purpose | Samsung Galaxy
The CMO Podcast
02/01/21 • 35 min
Even though Apple’s iPhone has a smaller share by volume, it seems to be winning the smartphone battle. Apple does a way better job of leveraging their parent brand—but can Samsung catch up? In short, they are more than capable of doing just that.
Joining Jim in this conversation is Ken Favaro, Chief Strategy Officer at BERA Brand Management, and Lisa Hillenbrand, Growth Consultant at the Jim Stengel Company and former VP of Global Marketing at P&G.
Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Prosperity Through Purpose | Secret
The CMO Podcast
01/04/21 • 38 min
Deodorant is a $3 billion category in the US, and on this episode of Prosperity Through Purpose Jim and his guests are taking a close look at the deodorant Secret. Secret is one of the best-known brands in the category, but space is becoming crowded with the likes of smaller brands and private labels that are offering natural and aluminum-free products. So how is Secret staying ahead?
Joining Jim to answer this question and to discuss how Secret is doing it are, Carolyn Hennessey a former P&G executive and now an independent consultant, and Jeff Peacock the President and Co-Founder at BERA the predictive analytics brand tech platform.
Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Vince Hudson (AMEX) | Actions Not Ads
The CMO Podcast
11/18/20 • 50 min
Vince Hudson is the SVP Global Brand Strategy and Marketing Operations at the 47 billion dollar multi-national financial services company, American Express. Before joining American Express Vince worked at Diago, BET, Samsung, P&G, and more!
In this conversation, Vince tells Jim about what attracted him to brand management, and how the world of marketing is changing for the better. Vince also talks about successful product launches including Crest White Strips, and Prilosec.
Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Shelley Haus (Ulta Beauty) | Leading from the Inside Out
The CMO Podcast
10/14/20 • 66 min
Shelley Haus is the Chief Marketing Officer at Ulta Beauty. This national beauty retail chain has more than 1,200 stores in the United States. Ulta Beauty is one of the fastest-growing retailers in the world and has done an excellent job connecting with their consumers during the COVID-19 pandemic.
In this episode, Jim talks to Shelley about how Ulta Beauty was able to connect with consumers nationwide during the COVID-19 pandemic. She also talks about how the leadership team has been in touch more since COVID-19, and how Shelley's collaborative relationship with their CEO and CFO is fueling Ulta Beauty's success.
Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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02/24/21 • 66 min
Today's two-part episode starts with an interview with Scott Rosenberg, the SVP and GM of platform business for Roku Inc., the popular streaming-video platform and device maker. In this role, Scott oversees global app distribution, content acquisition and advertising.
In this conversation, Jim and Scott discuss the future of the big screen and how advertising tools are becoming more sophisticated for streaming. He also talks about the biggest opportunities there are for marketers in streaming vs traditional broadcasting.
In the second part of this episode, Jim and Scott are joined with a panel of some of the biggest advertisers including:
Emily Callahan - Chief Marketing & Experience Officer, ALSAC, the fundraising and awareness organization for St. Jude Children's Research Hospital
Jackson Jeyanayagam - Vice President and General Manager of Direct-to-Consumer at The Clorox Company
Quinn O'Brien - Vice President of Global Marketing and Brand at Lenovo
Dino Bernacchi - Senior Vice President of Marketing at Cleveland Browns
Amy Bonitatibus - Chief Marketing & Communications Officer at Chase Home Lending
Todd Kaplan - Vice President of Marketing at PepsiCo
This panel discussion focuses on how these companies are reaching their consumers through streaming and how they are creating advertising that resonates with cord-cutters.
Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Esi Eggleston Bracey (Unilever) | What Do I Mean To You?
The CMO Podcast
02/17/21 • 55 min
Esi Eggleston is the EVP & COO NA Beauty and Personal Care at Unilever, owner of brands such as Dove, Axe/Lynx, Clear, TRESemmé, and more. Before joining Unilever, Esi was at P&G for 25 years and as SVP & GM of Global Cosmetics for 7 of them.
In this conversation, Esi and Jim talk about the importance of taking time to step back from your career to see the bigger picture and make sure your efforts are aligned with your personal goals. Esi also talks to Jim about leadership and her own approach with her team. Plus, the relationships we build and what we mean to each other, and the importance of wellness in a post-Covid world.
Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nick Tran (TikTok) | Culture Starts Here
The CMO Podcast
01/27/21 • 61 min
Nick Tran is the Head of Global Marketing at TikTok, the leading destination for short-form mobile video, with a simple purpose: to inspire creativity and bring joy to people. TikTok is one of the hottest companies right now and was one of the world's most downloaded app in 2020.
In this conversation, Nick talks about starting his job during the early months of the COVID-19 pandemic. During those first weeks, he quickly learned that TikTok's main KPI is making sure that the app is living up to its purpose. Nick talks about how TikTok's greatest asset is their creator community—and how that fuels their creativity and agility as an organization.
Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jill Gregory (NASCAR) | Seizing A Moment To Drive Change
The CMO Podcast
08/19/20 • 58 min
Jill Gregory is the Executive Vice President and Chief Marketing Officer at NASCAR. She's been with NASCAR since 2007 and has helped the brand and sport mature into the digital age.
In this conversation, Jill talks about NASCAR's recent decision to ban the confederate flags from their sporting events and NASCAR's stance on inclusiveness and equality. She also talks about what it means to be the CMO of a sports league, the work that goes marketing content, and making sure NASCAR stays relevant. Plus, having the willingness to adapt and be flexible and challenge the status quo to be competitive.
Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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FAQ
How many episodes does The CMO Podcast have?
The CMO Podcast currently has 362 episodes available.
What topics does The CMO Podcast cover?
The podcast is about Branding, Marketing, Leadership, Cmo, Apple, Podcasts, Digital Marketing, Business and Careers.
What is the most popular episode on The CMO Podcast?
The episode title 'Shelley Haus (Ulta Beauty) | Leading from the Inside Out' is the most popular.
What is the average episode length on The CMO Podcast?
The average episode length on The CMO Podcast is 49 minutes.
How often are episodes of The CMO Podcast released?
Episodes of The CMO Podcast are typically released every 7 days.
When was the first episode of The CMO Podcast?
The first episode of The CMO Podcast was released on Apr 22, 2019.
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