Jon Hall (Whirlpool) | Leadership During Crisis
08/17/20 • 21 min
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Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. With everybody spending more time at home, Jon and his team at Whirlpool have had their hands full.
In this conversation, Jon talks about how the pandemic has shifted Whirlpool's marketing efforts across the board. He also talks about how people are changing their homes in realtime, and how Whirlpool is reacting to that in realtime.
Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jon Hall is the Brand and Product Marketing Director of the Whirlpool Corporation. With everybody spending more time at home, Jon and his team at Whirlpool have had their hands full.
In this conversation, Jon talks about how the pandemic has shifted Whirlpool's marketing efforts across the board. He also talks about how people are changing their homes in realtime, and how Whirlpool is reacting to that in realtime.
Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Melissa Grady (Cadillac) | Building A Lasting Legacy Brand
Melissa Grady is the Chief Marketing Officer for the 118-year-old luxury car brand, Cadillac. This is Melissa’s first CMO job, and Melissa just launched a major marketing effort to introduce the 2021 Cadillac Escalade (smack in the middle of the pandemic).
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Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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