Prosperity Through Purpose | Samsung Galaxy

02/01/21 • 35 min

1 Listener

Even though Apple’s iPhone has a smaller share by volume, it seems to be winning the smartphone battle. Apple does a way better job of leveraging their parent brand—but can Samsung catch up? In short, they are more than capable of doing just that.

Joining Jim in this conversation is Ken Favaro, Chief Strategy Officer at BERA Brand Management, and Lisa Hillenbrand, Growth Consultant at the Jim Stengel Company and former VP of Global Marketing at P&G.

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Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previous Episode

Nick Tran (TikTok) | Culture Starts Here

Nick Tran is the Head of Global Marketing at TikTok, the leading destination for short-form mobile video, with a simple purpose: to inspire creativity and bring joy to people. TikTok is one of the hottest companies right now and was one of the world's most downloaded app in 2020.

In this conversation, Nick talks about starting his job during the early months of the COVID-19 pandemic. During those first weeks, he quickly learned that TikTok's main KPI is making sure that the app is living up to its purpose. Nick talks about how TikTok's greatest asset is their creator community—and how that fuels their creativity and agility as an organization.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next Episode

Kelly Cook (David's Bridal) | Magical Moments

Fun fact: 1 out of 3 wedding dresses in the US are sold by David's Bridal, making the company the market leader for wedding attire. This week on the podcast, we're chatting with Kelly Cook, the EVP of Chief Marketing and IT Officer at David's Bridal. Before joining David's Bridal in 2019, Kelly held leadership roles at Pier 1 Imports, DSW, Kmart, Continental Airlines and more.

In this conversation, Kelly and Jim talk about the bridal company's simple yet powerful mission statement: "Existing For Magical Moments." Plus, Kelly discusses how that ethos was put to the test last year during the COVID-19 pandemic—and how David's Bridal is constantly evolving to make sure they serve "her" (the customer) and centering all of their efforts towards that goal.

Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.com

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.