The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers - How to Attract the Right Audience to Your Website & Social Media | clinic marketing, chiropractic marketing, SEO, SEO 101, website planning, Ep. 4

How to Attract the Right Audience to Your Website & Social Media | clinic marketing, chiropractic marketing, SEO, SEO 101, website planning, Ep. 4

03/07/22 • 11 min

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns.

Your “right audience” is called your buyer persona (among other things). These are the people you want to target when creating your content. It’s important not to try to appeal to everyone; you can’t do it. There’s a great rule of thumb in marketing: when you market to everyone, you market to no one.

Know and understand YOUR audience, and you’ll be able to connect with them. Easy, right? With some good knowledge and insight, it definitely is.
Show Notes

[00:02:27] What is a buyer persona? There are many names that equate to buyer persona, but they all mean the same thing: target audience. Without knowing your target audience, you don’t know how to appeal to them.
[00:04:29] Can I add to or adjust my buyer persona(s)? Yes, please do. You can create more than one buyer persona (and should) and direct your content toward them all.
[00:06:58] What questions do I ask to determine my buyer persona(s)? There are several, and they’re all good ones!
[00:08:29] What actions should I take on my website and social media platforms to appeal to my buyer persona(s)? Review your website and social platforms to ensure all images and wording correlate to your target audience and adjust your social media campaigns as necessary.
[00:09:30] Do you have any free classes to help me improve my clinic’s online presence? Why, yes, we do. Check out our course, Five SEO Secrets to Owning the First Page of Google Without Buying Ads.
[00:10:37] Want to suggest a topic or guest? Please do so! I’m up for a challenge!

Selected links and other resources related to this episode

Send in your questions. ❤ We'd love to hear from you!

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Know and understand YOUR audience, and you’ll be able to connect with them. Easy, right? With some good knowledge and insight, it definitely is.
Show Notes

[00:02:27] What is a buyer persona? There are many names that equate to buyer persona, but they all mean the same thing: target audience. Without knowing your target audience, you don’t know how to appeal to them.
[00:04:29] Can I add to or adjust my buyer persona(s)? Yes, please do. You can create more than one buyer persona (and should) and direct your content toward them all.
[00:06:58] What questions do I ask to determine my buyer persona(s)? There are several, and they’re all good ones!
[00:08:29] What actions should I take on my website and social media platforms to appeal to my buyer persona(s)? Review your website and social platforms to ensure all images and wording correlate to your target audience and adjust your social media campaigns as necessary.
[00:09:30] Do you have any free classes to help me improve my clinic’s online presence? Why, yes, we do. Check out our course, Five SEO Secrets to Owning the First Page of Google Without Buying Ads.
[00:10:37] Want to suggest a topic or guest? Please do so! I’m up for a challenge!

Selected links and other resources related to this episode

Send in your questions. ❤ We'd love to hear from you!

Previous Episode

Planning a Picture-Perfect Photo Shoot for Your Company | Plan a clinic photo shoot, photos for your website, photos for social media | Ep. 3

With today’s online world becoming more and more sophisticated and engaging, it’s no wonder images play a big role. Are images really worth the hype? You betcha. That’s why today we’re talking about how you can plan your next– or first– picture-perfect photo shoot.

And, who better to talk all things photography (and how it will enhance your online presence) than with the one and only Chelsea Erwin Burns. Chelsea is the woman behind the lens of Maris Lifestyle Photography.

Having worked with various national brands, she’s recognized as a photography expert, specializing in branding, headshots, and commercial lifestyle photography. But that’s not all; Chelsea sincerely enjoys working with local businesses, helping them build their clientele through unique, uber-targeted images.

Here’s what you can expect to take away from this episode:

How to choose the best photographer for your company
How to plan in advance for a photo shoot
What to include in your shot list
Day of photo shoot tips
How to organize and use photos after a photo shoot

Are you ready to learn how you can make your photo shoot a smashing success? Hit the link below, and let’s do it!

Show Notes

[00:04:02] How do I choose the best photographer for my business and brand? Referrals are a great place to start, but don’t stop there! Do your research because you want to be sure the photographer you choose can get the results you’re after.
[00:05:04] I have a clear image of what I want; should I create a vision board for my photographer? While not all photographers will love this, it will help them understand what you want.
[00:06:13] Does the image size matter? Tons! Talk with your photographer about where your images are going, what they’ll be used for, etc. The photographer will ensure to get the pictures taken right the first time.
[00:07:27] Is the contract important? Yes, be sure to read and understand your contract before you sign it.
[00:09:31] Do I need a shot list? A shot list will ensure you don’t miss any of the images you want in your photo library. You may not need all of them, or you may have more taken than what’s on your shot list, but it’s a good idea to use it as a starting point.
[00:14:58] What are some photographer pet peeves? Not all photographers are the same, but most have some triggers that you may find interesting. Knowing them might save your shoot!
[00:19:39] Help! I’m awkward in

Send in your questions. ❤ We'd love to hear from you!

Next Episode

Using Landing Pages to Generate More Leads for Your Clinic | Ep. 5

If you’re a clinic that wants to find and connect with more patients, your online presence is key. You likely have a website, perhaps some social media channels, and maybe even an email campaign running.

All of this is great (and necessary), but how are your landing pages? What are landing pages? How can landing pages get you more leads? Solid questions. Today, we have the answers.
We were lucky enough to get a sit-down with Nicholas Scalice, who is the brains behind GrowthMarketer.co and Landing Page School.

Here’s what you can expect to take away from this episode:

What is a landing page, and how does it differ from my other website pages?
What are the elements of a landing page?
What happens after a visitor takes the action you want them to on the landing page?
How do I build my landing page?
What do I do when my landing page isn’t getting the lead?
And more

Show Notes

[00:02:20] What is a landing page, and how is it different than my other website pages?
[00:04:30] Are landing pages created solely for paid advertising campaigns?
[00:06:57] What’s the most important element to exclude from a landing page?
[00:08:59] What are the important elements to be sure to include on your landing page?
[00:13:33] What happens after the visitor takes the action you wanted them to, and you’ve got the lead?
[00:15:41] What steps does a clinic owner take to set up a landing page?
[00:19:04] How do I start the process of building a landing page?
[00:20:38] What if I’m not seeing traction after I’ve built my landing page?
[00:24:00] Is testing my landing page and ad important?
[00:26:21] Final tips
[00:29:03] Want to suggest a topic or guest? Please do so! I’m up for a challenge! Suggest a topic for an upcoming episode of the Propel Your Practice Podcast

Send in your questions. ❤ We'd love to hear from you!

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers - How to Attract the Right Audience to Your Website & Social Media | clinic marketing, chiropractic marketing, SEO, SEO 101, website planning, Ep. 4

Transcript

Hello, is anyone out there? Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear pure crickets? Well, on today's episode of Propel Your Practice, we're going to talk about how you can attract the right audience to your website, social media, and other content marketing campaigns.

Welcome to the Propel Your Practice Podcast. I'm your host, Darcy Sullivan, with