
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design
Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape.
Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.
In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice.
From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom. You’ll get practical tips to help you stay ahead of the curve and outshine your competition.
Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services.
The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age.
Tune in to The Clinic Marketing Podcast, previously called Propel Your Practice Podcast, where we simplify digital marketing into easy-to-follow steps, empowering you to implement these strategies and see real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level.
For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together!
For more details, visit: https://propelyourcompany.com/
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Best of 2024: Top Marketing Tips and Strategies from 2024 | Ep. 94
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
12/30/24 • 7 min
As 2024 comes to a close, we’re looking back at the episodes you loved most this year on The Clinic Marketing Podcast. From mastering Google Business Profiles to optimizing your website and diving into AI writing tools, these episodes were packed with actionable tips to grow your clinic.
In this special year-end recap, we’re counting down the most popular episodes, including:
- The Ultimate Google Post Strategy to Drive More Business (Episode 86)
- Advanced Strategies for Your Google Business Profile Listing (Episode 61)
- 12 Items to Remove from Your Clinic Website Immediately (Episode 49)
- How to Optimize Photos for Your Google Business Profile (Episode 47)
- 3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content (Episode 77)
- Online Reviews: Important Trends, Behaviors, & Platforms for Local SEO (Episode 87)
- Get Found Online: 4 Listings Every Clinic Needs (Episode 79)
- Homepage Checkup: Does Your Clinic’s Website Attract Patients? (Episode 76)
- Stock Photos vs. Unique Photos for SEO: How Google Ranks Them (Episode 83)
- SEO 101: How Do I Improve My Website’s Position Online? (Episode 88)
- Beyond AI and Clickbait: Crafting Content That Converts (Episode 84)
- What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? (Episode 85)
🎧 Revisit these top strategies to make 2025 your best year yet!
For all episodes, visit our podcast page here: The Clinic Marketing Podcast.
Send in your questions. ❤ We'd love to hear from you!
⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic.
Join me in the workshop and find out how!https://propelyourcompany.com/learn
Let's Stay Connected:

Local SEO for Mobile Massage Therapists, Mobile Chiropractors & Other Mobile Service Providers | Ep. 92
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
12/23/24 • 10 min
Can mobile healthcare providers truly outperform their brick-and-mortar competition using local SEO strategies? Discover the tailored approaches that could put your mobile massage therapy or med spa services ahead of the pack in the latest episode of the Clinic Marketing Podcast.
Due to high demand, service area businesses (SABs), such as mobile massage therapists, mobile chiropractors, mobile med spas, and other mobile healthcare providers, are becoming increasingly popular. What was once a lacking market has surged, making these types of businesses more competitive.
With competition comes the ever-present need for a highly strategic local SEO campaign.
Search engine optimization (SEO) is the art and science of creating an online presence that gets organic (unpaid) traffic to your website. The more visitors you have online, the more opportunities you have for new patients.
Let’s face it: in today’s technological world, your medical mobile business’s online presence is critical.
We'll go over:
- How local SEO for a mobile medical business differs from physical-location SEO
- Why local SEO is important to mobile medical business success
- Mobile healthcare business local SEO best practices to implement today
- And more
👉Detailed episode webpage: https://propelyourcompany.com/local-seo-for-mobile-medical-providers/
Send in your questions. ❤ We'd love to hear from you!
⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic.
Join me in the workshop and find out how!https://propelyourcompany.com/learn
Let's Stay Connected:
![The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers - What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? [replay] | Ep. 102](https://storage.buzzsprout.com/7gtom0s8mndgj2jvp09bk831lr4k?.avif)
What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? [replay] | Ep. 102
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
02/24/25 • 23 min
Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs?
Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you’ve got excellent options.
Whether building a website from scratch or contemplating a revamp, understanding your platform options is critical.
Episode Webpage - https://propelyourcompany.com/website-platform/
We're going over numerous site considerations, including:
- Hosting
- Design features
- Customer support
- Data ownership
- Admin access
- Content rights
- And more
We know your website platform must deliver a stimulating experience for your visitors. Usability, scalability, and the impact of future SEO developments are all high priorities. This episode explores insights that will empower you to make the optimal choice for your clinic's online presence.
If you’d like to talk SEO shop, book your free discovery call with Propel Marketing & Design and get ready to transform your website into a powerful business tool.
Send in your questions. ❤ We'd love to hear from you!
⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic.
Join me in the workshop and find out how!https://propelyourcompany.com/learn
Let's Stay Connected:

Blog Post vs. Page: How to Choose the Right Format | Deciding Where Content Belongs on Your Website | Ep. 90
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
12/10/24 • 11 min
Are you ready to start adding content to your website, but unsure where it should go? No need to stress.
We’ll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals.
Today we’ll go over:
- What your fixed website pages are used for
- What fixed website pages should be on your site and why
- How your main website pages and sub-pages differ
- What your blog posts are used for
- How to write a traffic-worthy blog post
We’ll fill you in on the differences between website pages and your blog topics so you can best determine how to effectively organize your content, making it straightforward, so your users and the search engines can read your site properly.
Episode Webpage: https://propelyourcompany.com/blog-post-or-a-page/
Send in your questions. ❤ We'd love to hear from you!
⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic.
Join me in the workshop and find out how!https://propelyourcompany.com/learn
Let's Stay Connected:

Local SEO: What really influences your local visibility online? | Ep. 98
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
01/28/25 • 13 min
Learn how to optimize your local SEO strategy to boost visibility in the Google Map Pack and localized organic search results!
Local SEO plays a pivotal role in helping your clinic stand out in competitive search results. However, mastering its complexities requires an understanding of the factors that drive success.
In this episode of The Clinic Marketing Podcast, we break down actionable strategies that clinic owners can implement to strengthen their local presence and build trust within their community.
Here’s what you’ll learn:
- Why local SEO is a game-changer for clinics and small businesses.
- The key differences between Google Map Pack rankings and organic search results.
- Essential factors influencing your visibility in the Google Map Pack.
- How citations, reviews, and quality backlinks impact your rankings.
- The role of personalization and optimizing your website for local search.
- Why consistent business information across directories matters.
- How small, ongoing efforts can lead to lasting local visibility.
💥 Episode webpage - https://propelyourcompany.com/local-seo-what-influences-local-visibility/ 💥Show Notes & Related Resources:
- Free Training: How to Create a Winning SEO Plan for 2025
- Local SEO vs. Traditional SEO: Key Differences You Need to Know
- Google Business Profile: The Ultimate Guide to Optimize Your GBP Listing
- Local Search Ranking Factors
- How Many Online Listings Does Your Clinic Need for SEO? [Case Study Included]
- Google Business Profile / Google Maps Audit
- *** Book a Discovery Call ***
Send in your questions. ❤ We'd love to hear from you!
⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic.
Join me in the workshop and find out how!https://propelyourcompany.com/learn
Let's Stay Connected:

Why Your Clinic Needs an SEO Campaign to Thrive | Local SEO, clinic SEO, chiropractic marketing, Ep. 20
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
10/18/22 • 10 min
SEO is search engine optimization. It’s both an art and a science (if you ask us). SEO is necessary in today’s tech world, as millions of people are searching every day to find businesses that can meet their needs.
When you optimize your website well, you get the attention you want from Google, your users, and your ROI. People must be able to find your clinic online, and if they can, your patient, client, or customer list grows.
Let’s discuss:
- What SEO is
- Why SEO is important for the growth of your clinic
- How SEO works with paid ads and other marketing strategies
- The cost of SEO
- And more
Understanding why you need an SEO campaign will give you the push you need to create a great one. Grab your notepad and a seat, and let’s get to learning. Hit the link to hear.
Show Notes:
- [00:00:42] What is SEO?
- [00:01:50] What’s the primary source of website traffic?
- [00:02:19] Why does my clinic need an SEO plan?
- [00:02:44] How do I best understand my target audience?
- [00:03:32] Is an SEO plan expensive?
- [00:04:07] Will SEO perform better than paid ads?
- [00:04:50] Can SEO and paid ads work together?
- [00:06:45] Can SEO get me more patients or clients?
- [00:08:18] How can I ensure I beat out my competition online?
Selected links and other resources related to this episode:
- Propel Marketing & Design
- Propel Your Practice Podcast
- How to Use Your Google Business Profile Listing to Generate New Leads
- Google Analytics
- Easiest Way to Turn a Video into an SEO-Friendly Blog Post
- Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
- Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
- Propel Your Practice YouTube Channel
Send in your questions. ❤ We'd love to hear from you!
⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic.
Join me in the workshop and find out how!https://propelyourcompany.com/learn
Let's Stay Connected:

How to Use Your Google Business Profile Listing to Generate New Leads | Google maps, local SEO, SEO 101, Ep. 9
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
04/20/22 • 20 min
Google Business Profile (GBP) is a free tool that plays a powerful role in your local SEO (search engine optimization) efforts and offers trust to your visitors, patients, and customers.
Let’s jump into why GBP is such a massive win for your business or clinic and how you can increase your sales and client/patient base quickly using your Google Business Profile.
Here’s what you can expect to take away from this episode:
- What is Google Business Profile (GBP) and is it different than Google My Business (GMB) or Google Maps listing?
- Why is GBP a vital resource for your local business?
- How do you make your listing stand out?
- How do you properly set up your listing?
- How do you handle reviews not displaying and other common issues?
- Our 3-phase approach to optimizing and maintaining your listing
- And other tips
Show Notes
- [00:02:19] Is Google Business Profile called anything else?
- [00:03:52] How should you use your Google Business Profile?
- [00:05:42] How do searchers use GBP?
- [00:06:29] How does Google decide the order in which it displays GBP listings?
- [00:07:53] So, is your GBP listing really that important? Heck, yeah it is.
- [00:09:12] Claiming your listing is the first step to success.
- [00:09:51] How do I optimize my GBP listing? I’ll walk you through the 3-phase approach to do this correctly.
- [00:12:06] What type of photos should you include in your Google Business Profile listing?
- [00:15:12] Why aren’t my Google reviews showing up on my GBP listing?
- [00:18:05] What other actions can I take to help get more visitors online and in my clinic? Check out our Five SEO Secrets to Owning the First Page of Google Without Buying Ads.
Selected links and other resources related to this episode
- Google Business Profile: The Ultimate Guide to Optimize Your GBP Listing
- Local SEO Guide
- Local SEO: How to gain more positive online reviews
- Google Posts: what they are & how they can improve your SEO
Send in your questions. ❤ We'd love to hear from you!
⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic.
Join me in the workshop and find out how!https://propelyourcompany.com/learn
Let's Stay Connected:

Rethink or Republish: Choosing the Best Blogging Strategy | Content Marketing, Blogging, Ep. 28
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
07/31/23 • 9 min
Wondering whether it's smarter to update that old blog post or publish a fresh one on the same topic? You're not alone! On this episode of Propel Your Practice Podcast, we tackle this listener’s query.
We'll guide you through assessing your older content, deciding whether to replace or create a new post, and how to implement a 301 redirect when needed. We also dive into key factors to remember, such as your older posts' current ranking and relevance.
But hang on. We've got more! Apart from shedding light on this frequent conundrum, we also point you toward some valuable resources to maximize your blogging efforts.
We'll reference our past series on blogging and several pertinent episodes that can serve as your secret weapons for effective blogging.
So tune in, and let us help to propel your practice to higher online visibility.
Show Notes
In this episode, you’ll learn about:
- When you should update a blog post to be more current
- When you should rewrite a blog post and publish it as new
- About redirects
- Tips and resources about posting and blogging
- And more
Selected links and other resources related to this episode:
- Propel Your Practice Podcast
- The Anatomy of an Effective Blog Post
- What Do I Do With All My Old Blog Posts
- 12 Pro Tips for Creating Better Blog Posts
- Blogging 101: How to Write a Great Blog Post
- 301 Redirect: What It Is & How It Impacts SEO
- Five SEO Secrets to Owning the First Page of Google Without Buying Ads
Send in your questions. ❤ We'd love to hear from you!
⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic.
Join me in the workshop and find out how!https://propelyourcompany.com/learn
Let's Stay Connected:

First Impressions: Does Your Clinic's Homepage Pass the Test? | Clinic Website SEO & Website Design | Medical Websites | Medical Marketing | Healthcare SEO | Ep. 45
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
01/08/24 • 21 min
Is your clinic's website homepage the digital front door that it should be? Unlock the full potential of your clinic's online presence as we guide you through the crucial tweaks and overhauls needed to ensure your homepage makes an unforgettable impact.
We've got the blueprint to turn casual browsers into a patient. You'll learn the ins and outs of color theory, navigation finesse, and the unbeatable power of a well-placed call-to-action.
Step into the world of user experience optimization, where we dissect the mobile-friendly necessities for today's on-the-go patients.
In this episode, you’ll learn about:
- What questions to ask yourself regarding your homepage
- Tips to help you learn how your homepage is performing
- Important elements to have on your homepage
- What to know about your menu (navigation bar)
- How to make your CTAs stand out
- Homepage testimonial advice
- Tips to keep your visitors on your website
- And much more
Selected links and other resources related to this episode:
- Propel Marketing & Design
- Propel Your Practice Podcast
- Book a Discovery Call
- What Should I Include on My Homepage?
- The Ultimate Guide to Google Analytics 4
- 6 Google Analytics Metrics for Creating Better UX (User Experience) Design
- New SEO & Content Marketing Trends You Need to Know
- How Do I Improve My Clinic’s Website Rankings?
Send in your questions. ❤ We'd love to hear from you!
⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic.
Join me in the workshop and find out how!https://propelyourcompany.com/learn
Let's Stay Connected:
![The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers - 3 AI Writing Tools You Should Try: AI, Writing, & Creating Content [rebroadcast] | Ep. 93](https://storage.buzzsprout.com/7gtom0s8mndgj2jvp09bk831lr4k?.avif)
3 AI Writing Tools You Should Try: AI, Writing, & Creating Content [rebroadcast] | Ep. 93
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
12/30/24 • 14 min
AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think.
In this episode, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart.
We’ll discuss:
- How to supercharge your creativity with AI assistance
- The evolution of writing tools from basic grammar checks to advanced assistants
- Practical tips to elevate your content and stand out from the crowd
- The art of balancing AI power with human creativity
Don't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again.
💥 Complete episode details, show notes, and related resources webpage - https://propelyourcompany.com/ai-writing-tools/
Send in your questions. ❤ We'd love to hear from you!
⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic.
Join me in the workshop and find out how!https://propelyourcompany.com/learn
Let's Stay Connected:
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FAQ
How many episodes does The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers have?
The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers currently has 105 episodes available.
What topics does The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers cover?
The podcast is about Seo, Marketing, Entrepreneurship, Healthcare Marketing, Podcasts, Digital Marketing and Business.
What is the most popular episode on The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers?
The episode title 'Boost Your Healthcare Practice's Website Presence with Video: Master Video SEO and Engage More Patients | YouTube and Website Video SEO, Chiropractic Websites, Clinic Online Video Marketing | Ep. 57' is the most popular.
What is the average episode length on The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers?
The average episode length on The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers is 17 minutes.
How often are episodes of The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers released?
Episodes of The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers are typically released every 7 days.
When was the first episode of The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers?
The first episode of The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers was released on Feb 21, 2022.
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