The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design

Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape.
Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.
In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice.

From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom. You’ll get practical tips to help you stay ahead of the curve and outshine your competition.

Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services.

The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age.

Tune in to The Clinic Marketing Podcast, previously called Propel Your Practice Podcast, where we simplify digital marketing into easy-to-follow steps, empowering you to implement these strategies and see real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level.

For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together!

For more details, visit: https://propelyourcompany.com/

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Top 10 The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers Episodes

Goodpods has curated a list of the 10 best The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers episode by adding your comments to the episode page.

Best Website Platform: WordPress, Squarespace, Wix, or Something Else? [Propel Playback]

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

05/15/25 • 23 min

Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs?

Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you’ve got excellent options.

Whether building a website from scratch or contemplating a revamp, understanding your platform options is critical.

We're going over numerous site considerations, including:

Hosting
Design features
Customer support
Data ownership
Admin access
Content rights
And more

🌟 Episode webpage show notes: Best Website Platform: WordPress, Squarespace, Wix, or Something Else?

We know your website platform must deliver a stimulating experience for your visitors. Usability, scalability, and the impact of future SEO developments are all high priorities. This episode explores insights that will empower you to make the optimal choice for your clinic's online presence.

If you’d like to talk SEO shop, book your free discovery call with Propel Marketing & Design and get ready to transform your website into a powerful business tool.

Send in your questions. ❤ We'd love to hear from you!

⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic.
Join me in the workshop and find out how!https://propelyourcompany.com/learn
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Local SEO for Mobile Massage Therapists, Mobile Chiropractors & Other Mobile Service Providers | Ep. 92

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

12/23/24 • 10 min

Can mobile healthcare providers truly outperform their brick-and-mortar competition using local SEO strategies? Discover the tailored approaches that could put your mobile massage therapy or med spa services ahead of the pack in the latest episode of the Clinic Marketing Podcast.
Due to high demand, service area businesses (SABs), such as mobile massage therapists, mobile chiropractors, mobile med spas, and other mobile healthcare providers, are becoming increasingly popular. What was once a lacking market has surged, making these types of businesses more competitive.

With competition comes the ever-present need for a highly strategic local SEO campaign.

Search engine optimization (SEO) is the art and science of creating an online presence that gets organic (unpaid) traffic to your website. The more visitors you have online, the more opportunities you have for new patients.

Let’s face it: in today’s technological world, your medical mobile business’s online presence is critical.

We'll go over:

How local SEO for a mobile medical business differs from physical-location SEO
Why local SEO is important to mobile medical business success
Mobile healthcare business local SEO best practices to implement today
And more

👉Detailed episode webpage: https://propelyourcompany.com/local-seo-for-mobile-medical-providers/

Send in your questions. ❤ We'd love to hear from you!

New SEO & Content Marketing Trends Clinic Owners Need to Know [Replay] | Clinic Marketing | Chiropractic, Physical Therapy, Acupuncture Online Marketing | Ep. 46

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

02/19/24 • 39 min

Get your notebook and pencil because we’re serving up all the new clinic SEO and content marketing trends you need to thrive in 2024. We are going way beyond the obvious AI and ChatGPT trends as we share with you over a dozen new SEO and content marketing trends you need to know and how you can leverage them to improve your online presence.

In this episode, you’ll learn about:

New SEO and content marketing trends to help your business or clinic thrive online and off
How to use AI and Chat GPT properly
How virtual reality can make you stand out
Why good links matter
The importance of quality content
What zero-click searches mean to your business
How to maximize your keywords
And much more

Send in your questions. ❤ We'd love to hear from you!

4 Online Listings that Will Help Your Clinic Get More Patients [replay] | Local SEO for Clinics | SEO for Google Business Profile, Bing Places, Apple Business Connect, & Yelp | Ep. 43

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

12/21/23 • 18 min

Local SEO for Clinic Owners: We're reviewing four online listings that will help your clinic attract more patients.
Online listings can help solidify you as a clinic and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP.

This is a special encore presentation of one of our most popular episodes from our podcast library.

The four big online listings include (in this order):

Google Business Profile
Bing Places
Apple Business Connect
Yelp

If you’re ready to get more business through your clinic doors, grab a copy of our Local Listing Bundle, where you’ll get a step-by-step guide for proper setup and optimization for each of these valuable listings.

Now, let’s get to work on setting up your listings!

In this episode, you’ll learn about:

Why your listings matter
Resources to help you optimize your listings
Tips to help you create great listings
Why you need good images for your listings
Why you need to get Yelp reviews

Selected links and other resources related to this episode:

Send in your questions. ❤ We'd love to hear from you!

Why Your Clinic Needs an SEO Campaign to Thrive [Rebroadcast] | Chiropractic, Physical Therapy, Acupuncture, and Clinic SEO & Website Tips | Ep. 42

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

12/06/23 • 10 min

Your clinic needs an SEO campaign to thrive. SEO stands for search engine optimization. It’s both an art and a science (if you ask us). Clinic SEO is necessary in today’s tech world, as millions of people search every day for businesses that can meet their needs.

When you properly optimize your clinic's website, you get the attention you want from Google, your users, and your ROI. People must be able to find your clinic online, and if they can, your patient, client, or customer list grows.

This is a special encore presentation of one of our most popular episodes from our podcast library.

Let’s discuss:

What SEO is
Why SEO is important for the growth of your clinic
How SEO works with paid ads and other marketing strategies
The cost of SEO
And more

Understanding why your clinic needs an SEO campaign will give you the push you need to create a great one. Grab your notepad and a seat, and let’s get to learning. Hit the link to hear.

Send in your questions. ❤ We'd love to hear from you!

No, Sorry, That's Not "Doing SEO" | Local SEO, SEO 101, clinic SEO, Ep. 24

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

03/28/23 • 14 min

By now, most business owners understand the importance of SEO (search engine optimization). Implementing an SEO strategy, on the other hand, is a bit more complex. Many website owners believe that applying tools that promise SEO greatness is all they need to do. But, unfortunately, that’s not doing SEO.

Learning how to use your SEO tools is a key step in your website’s performance, and it does involve more than simply installing a tool or using an SEO-friendly platform for your site.

Show Notes:

[00:01:27] How do I book a discovery call with Propel Marketing & Design? And what do we discuss on that call?
[00:02:20] How does Propel prepare for a discovery call with a potential new client?
[00:04:07] What are the common misconceptions about “doing SEO?”
[00:05:26] What are good SEO-friendly platforms to set up my clinic’s website on?
[00:05:56] Will Google Analytics help my website, and does just installing it do it all, or do I need to take further steps?
[00:08:37] Where can I get more resources to learn about SEO?
[00:09:23] Should I keep my content (copy and images) to a minimum so it doesn’t slow down my website?
[00:10:16] What’s the big takeaway about “doing SEO” on this episode?

Selected links and other resources related to this episode:

Send in your questions. ❤ We'd love to hear from you!

How to Attract the Right Audience to Your Website & Social Media | clinic marketing, chiropractic marketing, SEO, SEO 101, website planning, Ep. 4

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

03/07/22 • 11 min

Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns.

Your “right audience” is called your buyer persona (among other things). These are the people you want to target when creating your content. It’s important not to try to appeal to everyone; you can’t do it. There’s a great rule of thumb in marketing: when you market to everyone, you market to no one.

Know and understand YOUR audience, and you’ll be able to connect with them. Easy, right? With some good knowledge and insight, it definitely is.
Show Notes

[00:02:27] What is a buyer persona? There are many names that equate to buyer persona, but they all mean the same thing: target audience. Without knowing your target audience, you don’t know how to appeal to them.
[00:04:29] Can I add to or adjust my buyer persona(s)? Yes, please do. You can create more than one buyer persona (and should) and direct your content toward them all.
[00:06:58] What questions do I ask to determine my buyer persona(s)? There are several, and they’re all good ones!
[00:08:29] What actions should I take on my website and social media platforms to appeal to my buyer persona(s)? Review your website and social platforms to ensure all images and wording correlate to your target audience and adjust your social media campaigns as necessary.
[00:09:30] Do you have any free classes to help me improve my clinic’s online presence? Why, yes, we do. Check out our course, Five SEO Secrets to Owning the First Page of Google Without Buying Ads.
[00:10:37] Want to suggest a topic or guest? Please do so! I’m up for a challenge!

Selected links and other resources related to this episode

Send in your questions. ❤ We'd love to hear from you!

Welcome to the Propel Your Practice Podcast | Ep. 1

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

02/21/22 • 8 min

Hello, and Welcome to the Propel Your Practice Podcast

This is our very first episode and I’m thrilled to start this process with you! So, what exactly is this podcast all about? All things digital marketing, of course!

The purpose of this short introductory episode is to give you a little bit of background about:

Your host
Our company
Why we're doing this podcast
Who this podcast is for
To let you in on some upcoming, scheduled topics

If you can't wait till the next episode to learn more about how you can improve your company's online presence, you’ll get some additional resources below.

Are you ready to propel your practice? Let’s do it!

Selected links and other resources related to this episode:

Send in your questions. ❤ We'd love to hear from you!

Best of 2024: Top Marketing Tips and Strategies from 2024 | Ep. 94

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

12/30/24 • 7 min

As 2024 comes to a close, we’re looking back at the episodes you loved most this year on The Clinic Marketing Podcast. From mastering Google Business Profiles to optimizing your website and diving into AI writing tools, these episodes were packed with actionable tips to grow your clinic.

In this special year-end recap, we’re counting down the most popular episodes, including:

🎧 Revisit these top strategies to make 2025 your best year yet!

For all episodes, visit our podcast page here: The Clinic Marketing Podcast.

Send in your questions. ❤ We'd love to hear from you!

3 AI Writing Tools You Should Try: AI, Writing, & Creating Content [rebroadcast] | Ep. 93

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

12/30/24 • 14 min

AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think.

In this episode, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart.

We’ll discuss:

How to supercharge your creativity with AI assistance
The evolution of writing tools from basic grammar checks to advanced assistants
Practical tips to elevate your content and stand out from the crowd
The art of balancing AI power with human creativity

Don't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again.
💥 Complete episode details, show notes, and related resources webpage - https://propelyourcompany.com/ai-writing-tools/

Send in your questions. ❤ We'd love to hear from you!

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FAQ

How many episodes does The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers have?

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers currently has 127 episodes available.

What topics does The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers cover?

The podcast is about Seo, Marketing, Entrepreneurship, Healthcare Marketing, Podcasts, Digital Marketing and Business.

What is the most popular episode on The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers?

The episode title 'Boost Your Healthcare Practice's Website Presence with Video: Master Video SEO and Engage More Patients | YouTube and Website Video SEO, Chiropractic Websites, Clinic Online Video Marketing | Ep. 57' is the most popular.

What is the average episode length on The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers?

The average episode length on The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers is 16 minutes.

How often are episodes of The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers released?

Episodes of The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers are typically released every 6 days, 23 hours.

When was the first episode of The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers?

The first episode of The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers was released on Feb 21, 2022.

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The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design

Top 10 The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers Episodes

Hello, and Welcome to the Propel Your Practice Podcast

FAQ

How many episodes does The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers have?

What topics does The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers cover?

What is the most popular episode on The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers?

What is the average episode length on The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers?

How often are episodes of The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers released?

When was the first episode of The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers?

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