The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

SEO is search engine optimization. It’s both an art and a science (if you ask us). SEO is necessary in today’s tech world, as millions of people are searching every day to find businesses that can meet their needs.

When you optimize your website well, you get the attention you want from Google, your users, and your ROI. People must be able to find your clinic online, and if they can, your patient, client, or customer list grows.

Let’s discuss:

• What SEO is
• Why SEO is important for the growth of your clinic
• How SEO works with paid ads and other marketing strategies
• The cost of SEO
• And more

Understanding why you need an SEO campaign will give you the push you need to create a great one. Grab your notepad and a seat, and let’s get to learning. Hit the link to hear.

Show Notes:

• [00:00:42] What is SEO?
• [00:01:50] What’s the primary source of website traffic?
• [00:02:19] Why does my clinic need an SEO plan?
• [00:02:44] How do I best understand my target audience?
• [00:03:32] Is an SEO plan expensive?
• [00:04:07] Will SEO perform better than paid ads?
• [00:04:50] Can SEO and paid ads work together?
• [00:06:45] Can SEO get me more patients or clients?
• [00:08:18] How can I ensure I beat out my competition online?

Selected links and other resources related to this episode:

• Propel Marketing & Design
• Propel Your Practice Podcast
• How to Use Your Google Business Profile Listing to Generate New Leads
• Google Analytics
• Easiest Way to Turn a Video into an SEO-Friendly Blog Post
• Suggest a topic for an upcoming episode of the Propel Your Practice Podcast
• Free training: Five SEO Secrets to Owning the First Page of Google Without Buying Ads
• Propel Your Practice YouTube Channel

Send in your questions. ❤ We'd love to hear from you!

⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic.
Join me in the workshop and find out how!https://propelyourcompany.com/learn
Let's Stay Connected:

• Website
• Free SEO Training 🎉
• Instagram
• Facebook
• YouTube

Google Business Profile (GBP) is a free tool that plays a powerful role in your local SEO (search engine optimization) efforts and offers trust to your visitors, patients, and customers.

Let’s jump into why GBP is such a massive win for your business or clinic and how you can increase your sales and client/patient base quickly using your Google Business Profile.

Here’s what you can expect to take away from this episode:

• What is Google Business Profile (GBP) and is it different than Google My Business (GMB) or Google Maps listing?
• Why is GBP a vital resource for your local business?
• How do you make your listing stand out?
• How do you properly set up your listing?
• How do you handle reviews not displaying and other common issues?
• Our 3-phase approach to optimizing and maintaining your listing
• And other tips

Show Notes

• [00:02:19] Is Google Business Profile called anything else?
• [00:03:52] How should you use your Google Business Profile?
• [00:05:42] How do searchers use GBP?
• [00:06:29] How does Google decide the order in which it displays GBP listings?
• [00:07:53] So, is your GBP listing really that important? Heck, yeah it is.
• [00:09:12] Claiming your listing is the first step to success.
• [00:09:51] How do I optimize my GBP listing? I’ll walk you through the 3-phase approach to do this correctly.
• [00:12:06] What type of photos should you include in your Google Business Profile listing?
• [00:15:12] Why aren’t my Google reviews showing up on my GBP listing?
• [00:18:05] What other actions can I take to help get more visitors online and in my clinic? Check out our Five SEO Secrets to Owning the First Page of Google Without Buying Ads.

Selected links and other resources related to this episode

• Google Business Profile: The Ultimate Guide to Optimize Your GBP Listing
• Local SEO Guide
• Local SEO: How to gain more positive online reviews
• Google Posts: what they are & how they can improve your SEO

Send in your questions. ❤ We'd love to hear from you!

⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic.
Join me in the workshop and find out how!https://propelyourcompany.com/learn
Let's Stay Connected:

• Website
• Free SEO Training 🎉
• Instagram
• Facebook
• YouTube

Wondering whether it's smarter to update that old blog post or publish a fresh one on the same topic? You're not alone! On this episode of Propel Your Practice Podcast, we tackle this listener’s query.
We'll guide you through assessing your older content, deciding whether to replace or create a new post, and how to implement a 301 redirect when needed. We also dive into key factors to remember, such as your older posts' current ranking and relevance.

But hang on. We've got more! Apart from shedding light on this frequent conundrum, we also point you toward some valuable resources to maximize your blogging efforts.
We'll reference our past series on blogging and several pertinent episodes that can serve as your secret weapons for effective blogging.

So tune in, and let us help to propel your practice to higher online visibility.

Show Notes

In this episode, you’ll learn about:

• When you should update a blog post to be more current
• When you should rewrite a blog post and publish it as new
• About redirects
• Tips and resources about posting and blogging
• And more

Selected links and other resources related to this episode:

• Propel Your Practice Podcast
• The Anatomy of an Effective Blog Post
• What Do I Do With All My Old Blog Posts
• 12 Pro Tips for Creating Better Blog Posts
• Blogging 101: How to Write a Great Blog Post
• 301 Redirect: What It Is & How It Impacts SEO
• Five SEO Secrets to Owning the First Page of Google Without Buying Ads

Send in your questions. ❤ We'd love to hear from you!

⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic.
Join me in the workshop and find out how!https://propelyourcompany.com/learn
Let's Stay Connected:

• Website
• Free SEO Training 🎉
• Instagram
• Facebook
• YouTube

Is your clinic's website homepage the digital front door that it should be? Unlock the full potential of your clinic's online presence as we guide you through the crucial tweaks and overhauls needed to ensure your homepage makes an unforgettable impact.

We've got the blueprint to turn casual browsers into a patient. You'll learn the ins and outs of color theory, navigation finesse, and the unbeatable power of a well-placed call-to-action.

Step into the world of user experience optimization, where we dissect the mobile-friendly necessities for today's on-the-go patients.

In this episode, you’ll learn about:

• What questions to ask yourself regarding your homepage
• Tips to help you learn how your homepage is performing
• Important elements to have on your homepage
• What to know about your menu (navigation bar)
• How to make your CTAs stand out
• Homepage testimonial advice
• Tips to keep your visitors on your website
• And much more

Selected links and other resources related to this episode:

• Propel Marketing & Design
• Propel Your Practice Podcast
• Book a Discovery Call
• What Should I Include on My Homepage?
• The Ultimate Guide to Google Analytics 4
• 6 Google Analytics Metrics for Creating Better UX (User Experience) Design
• New SEO & Content Marketing Trends You Need to Know
• How Do I Improve My Clinic’s Website Rankings?

Send in your questions. ❤ We'd love to hear from you!

⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic.
Join me in the workshop and find out how!https://propelyourcompany.com/learn
Let's Stay Connected:

• Website
• Free SEO Training 🎉
• Instagram
• Facebook
• YouTube

AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think.

In this episode, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart.

We’ll discuss:

• How to supercharge your creativity with AI assistance
• The evolution of writing tools from basic grammar checks to advanced assistants
• Practical tips to elevate your content and stand out from the crowd
• The art of balancing AI power with human creativity

Don't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again.
💥 Complete episode details, show notes, and related resources webpage - https://propelyourcompany.com/ai-writing-tools/

Send in your questions. ❤ We'd love to hear from you!

⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic.
Join me in the workshop and find out how!https://propelyourcompany.com/learn
Let's Stay Connected:

• Website
• Free SEO Training 🎉
• Instagram
• Facebook
• YouTube