The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design

Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape.
Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.
In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice.

From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom. You’ll get practical tips to help you stay ahead of the curve and outshine your competition.

Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services.

The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age.

Tune in to The Clinic Marketing Podcast, previously called Propel Your Practice Podcast, where we simplify digital marketing into easy-to-follow steps, empowering you to implement these strategies and see real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level.

For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together!

For more details, visit: https://propelyourcompany.com/

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Top 10 The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers Episodes

Goodpods has curated a list of the 10 best The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers episode by adding your comments to the episode page.

3 ChatGPT Mistakes That Can Hurt Your Clinic's Marketing & SEO | AI, SEO, Ep. 25

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

05/08/23 • 17 min

ChatGPT is on the lips of many business owners these days. And while it may sound like an easy win for your content marketing and SEO (search engine optimization) strategy, there’s a lot more to it than meets the eye.

There are three common misuses with ChatGPT that we see clinic owners making, and we want to teach you all how to avoid them and correct them.
Getting the most out of your SEO campaign is the key, and AI can be helpful, but it’s not enough to replace unique, compelling, and personalized content. Not just yet, anyway.

Learn the three most common ChatGPT mistakes made by chiropractors and other clinic owners and how to make AI work for you (and your audience and SEO game).

In this episode, you’ll learn about:

Resources to help you learn more about ChatGPT and SEO
The three biggest mistakes clinic owners are making with ChatGPT
How you can fix those mistakes
How to use ChatGPT to write a successful and SEO-friendly blog post
Things ChatGPT can be very helpful with
What you need to tell ChatGPT in order for it to give you the content you’re looking for

Selected links and other resources related to this episode:

Send in your questions. ❤ We'd love to hear from you!

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Starting from Scratch: Tips for Setting Up Your Clinic's First Website | SEO, website marketing, Ep. 23

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

01/24/23 • 20 min

Creating your website can be overwhelming; between design, copy, pages to include, images, and all the technical stuff, you may want to give up before you start. Don’t! Your website represents who you are and what you do. It’s often the first way a potential patient or buyer sees you, so you want to make it count.

Setting up your website right the first time will save you loads of time, money, and energy. Learn all the tips and tricks to make website building go easy.

We’re going over the following:

Smart steps to set up your website
Why you need Google Analytics
Resources that make website building easier
What content should be on your website
And much more

If you’re a clinic owner preparing to create a website (or even if you think your existing website needs some attention), this podcast will highlight what you need to do. Don’t let your users stray!

Show Notes:

[00:01:16] Will these tips be useful to me if I already have a website built?
[00:02:06] What’s the first step in creating my clinic’s website?
[00:03:08] What kinds of website platforms are there?
[00:04:45] What’s hosting, and do I need it?
[00:05:17] What are some easier-to-use website platforms?
[00:05:49] What are the pros of using WordPress?
[00:06:16] What does content for my website consist of?
[00:07:08] What do I need Google Analytics for?
[00:07:50] Who can help me design my logo or build my site?
[00:09:22] What’s a good resource for checking my spelling and grammar?
[00:09:50] What are must-have pages I need on my website?
[00:11:41] Do you have something that can help me with SEO?
[00:13:39] Can I use stock photography?
[00:15:43] Should I put videos on my website?

Send in your questions. ❤ We'd love to hear from you!

How to Use Your Google Business Profile Listing to Generate New Leads | Google maps, local SEO, SEO 101, Ep. 9

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

04/20/22 • 20 min

Google Business Profile (GBP) is a free tool that plays a powerful role in your local SEO (search engine optimization) efforts and offers trust to your visitors, patients, and customers.

Let’s jump into why GBP is such a massive win for your business or clinic and how you can increase your sales and client/patient base quickly using your Google Business Profile.

Here’s what you can expect to take away from this episode:

What is Google Business Profile (GBP) and is it different than Google My Business (GMB) or Google Maps listing?
Why is GBP a vital resource for your local business?
How do you make your listing stand out?
How do you properly set up your listing?
How do you handle reviews not displaying and other common issues?
Our 3-phase approach to optimizing and maintaining your listing
And other tips

Show Notes

[00:02:19] Is Google Business Profile called anything else?
[00:03:52] How should you use your Google Business Profile?
[00:05:42] How do searchers use GBP?
[00:06:29] How does Google decide the order in which it displays GBP listings?
[00:07:53] So, is your GBP listing really that important? Heck, yeah it is.
[00:09:12] Claiming your listing is the first step to success.
[00:09:51] How do I optimize my GBP listing? I’ll walk you through the 3-phase approach to do this correctly.
[00:12:06] What type of photos should you include in your Google Business Profile listing?
[00:15:12] Why aren’t my Google reviews showing up on my GBP listing?
[00:18:05] What other actions can I take to help get more visitors online and in my clinic? Check out our Five SEO Secrets to Owning the First Page of Google Without Buying Ads.

Selected links and other resources related to this episode

Send in your questions. ❤ We'd love to hear from you!

Rethink or Republish: Choosing the Best Blogging Strategy | Content Marketing, Blogging, Ep. 28

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

07/31/23 • 9 min

Wondering whether it's smarter to update that old blog post or publish a fresh one on the same topic? You're not alone! On this episode of Propel Your Practice Podcast, we tackle this listener’s query.
We'll guide you through assessing your older content, deciding whether to replace or create a new post, and how to implement a 301 redirect when needed. We also dive into key factors to remember, such as your older posts' current ranking and relevance.

But hang on. We've got more! Apart from shedding light on this frequent conundrum, we also point you toward some valuable resources to maximize your blogging efforts.
We'll reference our past series on blogging and several pertinent episodes that can serve as your secret weapons for effective blogging.

So tune in, and let us help to propel your practice to higher online visibility.

Show Notes

In this episode, you’ll learn about:

When you should update a blog post to be more current
When you should rewrite a blog post and publish it as new
About redirects
Tips and resources about posting and blogging
And more

Selected links and other resources related to this episode:

Send in your questions. ❤ We'd love to hear from you!

First Impressions: Does Your Clinic's Homepage Pass the Test? | Clinic Website SEO & Website Design | Medical Websites | Medical Marketing | Healthcare SEO | Ep. 45

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

01/08/24 • 21 min

Is your clinic's website homepage the digital front door that it should be? Unlock the full potential of your clinic's online presence as we guide you through the crucial tweaks and overhauls needed to ensure your homepage makes an unforgettable impact.

We've got the blueprint to turn casual browsers into a patient. You'll learn the ins and outs of color theory, navigation finesse, and the unbeatable power of a well-placed call-to-action.

Step into the world of user experience optimization, where we dissect the mobile-friendly necessities for today's on-the-go patients.

In this episode, you’ll learn about:

What questions to ask yourself regarding your homepage
Tips to help you learn how your homepage is performing
Important elements to have on your homepage
What to know about your menu (navigation bar)
How to make your CTAs stand out
Homepage testimonial advice
Tips to keep your visitors on your website
And much more

Selected links and other resources related to this episode:

Send in your questions. ❤ We'd love to hear from you!

ChatGPT Hacks for Clinic Blogs: Boost SEO Traffic & Engagement | Enhancing Healthcare Blog with ChatGPT for Better SEO | Ep. 58

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

05/20/24 • 13 min

In the rapidly evolving digital landscape, healthcare clinics need to leverage advanced tools like ChatGPT to stay ahead in content creation and improve their healthcare SEO.

ChatGPT is a powerful AI tool that can assist clinic owners in improving their blog posts. With a little AI help, your posts can easily become more engaging and effective, which equals better search engine optimization.

Here, we detail the best ways to use ChatGPT to improve your healthcare blog and boost your SEO.

When used correctly, ChatGPT can greatly benefit your blog and get you the SEO boost you’ve been dreaming of. We know it sounds intimidating or foreign to many, but it won’t after this.

With these ChatGPT tips, you’ll have the tools to create excellent content with ease and efficiency as your healthcare SEO, website traffic, and user engagement skyrocket.

When it comes to your clinic blog, ChatGPT is just what the doctor ordered.

Complete episode details: https://propelyourcompany.com/blog-chatgpt-seo/

Send in your questions. ❤ We'd love to hear from you!

Local SEO Meets Local Events: Strengthening Your Local Reputation | Bridging the Gap Between Online and Offline | Ep. 62

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

06/17/24 • 19 min

Ready to transform your business through the power of live events? This episode promises a treasure trove of insights from Vanessa Forbes, the visionary behind Karma Goddess Event Planning. Vanessa shares her expert tips on elevating your company's online footprint by organizing impactful events, whether you're a chiropractor, physical therapist, or any other professional. We explore everything from lunch and learns to corporate wellness sessions, and discuss how collaborating with local organizations can help you reach a wider audience. Get ready to master the art of budgeting, preparation, and seamless execution, all while keeping your social media and website buzzing with engagement.
Discover the dual benefits of events in not only attracting new patients and/or clients but also turning your existing ones into enthusiastic promoters. Hear Vanessa's invaluable advice on capturing testimonials and creating compelling content for your marketing efforts. We'll emphasize the critical importance of post-event follow-up, from thanking attendees to leveraging social media for continued reach.

Send in your questions. ❤ We'd love to hear from you!

Elevate Your Blogging Strategy: How to Create Irresistible Content for Your Clinic's Blog | Blogging 101 | Blog SEO | Ep. 66

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

07/08/24 • 14 min

In this episode, we dive deep into the world of blogging for clinic owners and healthcare providers. Do you really need a blog? How often should you publish posts, and how long should they be? Learn the best practices for creating content that not only attracts visitors but also converts them into new patients. We'll discuss how to fill content gaps, conduct effective keyword research, and position yourself as an authority in your field. Whether you're new to blogging or looking to refine your strategy, this episode offers valuable insights to help you grow your audience and boost your clinic's online presence. From understanding the necessity of blogging to optimizing post length, we delve into strategies for connecting with your audience. Learn how to bridge content gaps, enhance SEO, and position yourself as an authority.

Send in your questions. ❤ We'd love to hear from you!

Bad Google Review: How to Get it Removed & What to Do When You Can’t | Google Business Profile Tips | Local SEO | Ep. 67

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

07/15/24 • 13 min

If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it.

Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation.

In today's episode, we're diving deep into the world of Google reviews and uncovering the secrets to managing your online presence effectively.

We'll explore the ins and outs of dealing with unfair reviews, reveal the step-by-step process for flagging problematic feedback, and share expert tips on what to do when removal isn't an option. Whether you're a clinic owner, a local shop, or any business that relies on Google reviews, we’re packing in valuable information you can't afford to miss.

Get ready to take control of your Google reviews and boost your business's online reputation so you can thrive online (and off)!

We go over:

The Google Business Profile basics
Why your Google reviews matter
When Google allows review deletions
Steps to remove Google reviews
Disputing a Google review
And more

Grab your notebook and get ready to learn all about managing your Google reviews!

Episode webpage - https://propelyourcompany.com/how-to-delete-a-google-review/

Send in your questions. ❤ We'd love to hear from you!

Local SEO for Mobile Massage Therapists, Mobile Chiropractors & Other Mobile Service Providers | Ep. 92

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

12/23/24 • 10 min

Can mobile healthcare providers truly outperform their brick-and-mortar competition using local SEO strategies? Discover the tailored approaches that could put your mobile massage therapy or med spa services ahead of the pack in the latest episode of the Clinic Marketing Podcast.
Due to high demand, service area businesses (SABs), such as mobile massage therapists, mobile chiropractors, mobile med spas, and other mobile healthcare providers, are becoming increasingly popular. What was once a lacking market has surged, making these types of businesses more competitive.

With competition comes the ever-present need for a highly strategic local SEO campaign.

Search engine optimization (SEO) is the art and science of creating an online presence that gets organic (unpaid) traffic to your website. The more visitors you have online, the more opportunities you have for new patients.

Let’s face it: in today’s technological world, your medical mobile business’s online presence is critical.

We'll go over:

How local SEO for a mobile medical business differs from physical-location SEO
Why local SEO is important to mobile medical business success
Mobile healthcare business local SEO best practices to implement today
And more

👉Detailed episode webpage: https://propelyourcompany.com/local-seo-for-mobile-medical-providers/

Send in your questions. ❤ We'd love to hear from you!

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FAQ

How many episodes does The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers have?

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers currently has 92 episodes available.

What topics does The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers cover?

The podcast is about Seo, Marketing, Entrepreneurship, Healthcare Marketing, Podcasts, Digital Marketing and Business.

What is the most popular episode on The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers?

The episode title 'Boost Your Healthcare Practice's Website Presence with Video: Master Video SEO and Engage More Patients | YouTube and Website Video SEO, Chiropractic Websites, Clinic Online Video Marketing | Ep. 57' is the most popular.

What is the average episode length on The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers?

The average episode length on The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers is 17 minutes.

How often are episodes of The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers released?

Episodes of The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers are typically released every 7 days.

When was the first episode of The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers?

The first episode of The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers was released on Feb 21, 2022.

Show more FAQ

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design

Top 10 The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers Episodes

FAQ

How many episodes does The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers have?

What topics does The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers cover?

What is the most popular episode on The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers?

What is the average episode length on The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers?

How often are episodes of The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers released?

When was the first episode of The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers?

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