The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers - Blog Post vs. Page: How to Choose the Right Format | Deciding Where Content Belongs on Your Website | Ep. 90

Blog Post vs. Page: How to Choose the Right Format | Deciding Where Content Belongs on Your Website | Ep. 90

12/10/24 • 11 min

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers

Are you ready to start adding content to your website, but unsure where it should go? No need to stress.

We’ll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals.

Today we’ll go over:

What your fixed website pages are used for
What fixed website pages should be on your site and why
How your main website pages and sub-pages differ
What your blog posts are used for
How to write a traffic-worthy blog post

We’ll fill you in on the differences between website pages and your blog topics so you can best determine how to effectively organize your content, making it straightforward, so your users and the search engines can read your site properly.

Episode Webpage: https://propelyourcompany.com/blog-post-or-a-page/

Send in your questions. ❤ We'd love to hear from you!

⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on AdsRank at the top of Google and get free website traffic.
Join me in the workshop and find out how!https://propelyourcompany.com/learn
Let's Stay Connected:

Are you ready to start adding content to your website, but unsure where it should go? No need to stress.

We’ll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals.

Today we’ll go over:

What your fixed website pages are used for
What fixed website pages should be on your site and why
How your main website pages and sub-pages differ
What your blog posts are used for
How to write a traffic-worthy blog post

Episode Webpage: https://propelyourcompany.com/blog-post-or-a-page/

Send in your questions. ❤ We'd love to hear from you!

Previous Episode

12 Features Hurting Your Website’s Performance (And How to Fix Them) | Ep. 89

Your clinic's website is the digital front door to your practice, making it essential to create an exceptional user experience (UX) for every visitor. Yet, some website elements may unintentionally hinder performance, turning potential patients away.

In this episode of The Clinic Marketing Podcast, we reveal 12 things you need to remove from your clinic website immediately—and explain why letting them go is critical.

By addressing these areas, clinic owners can not only enhance their website's UX but also improve search engine optimization (SEO) and attract more patients.

The ultimate goal? To design a digital space that reflects your clinic's brand while inspiring, informing, educating, and engaging your audience. Tune in to make your website a true asset to your practice!
Episode webpage: https://propelyourcompany.com/items-to-remove-from-your-clinic-website/

Send in your questions. ❤ We'd love to hear from you!

Next Episode

How to Write a Professional Bio That Stands Out [template included] | Ep. 91

Struggling to write a professional bio that truly represents you? In this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-written bio can help you build trust, establish connections, and stand out from the competition.

Darcy shares a step-by-step guide and introduces a free, customizable bio template to help you get started. Tune in to learn what details to include, how to make your bio resonate with your audience, and where to download the template that makes crafting your bio a breeze.

👉 Download the free bio template here: propelyourcompany.com/chiropractic-bio-website-template
Grab your guide to improving your website About Us Page here: https://propelyourcompany.com/your-about-us-page/

Send in your questions. ❤ We'd love to hear from you!

The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers - Blog Post vs. Page: How to Choose the Right Format | Deciding Where Content Belongs on Your Website | Ep. 90

Transcript

Welcome to this episode of The Clinic Marketing Podcast! I’m your host, Darcy Sullivan, from Propel Marketing & Design.
Today, we’re addressing a common question: How do you decide whether content belongs as a blog post or a fixed page on your website? If you’re feeling unsure, don’t worry—you’re not alone. Many business owners grapple with this decision as they start building out their websites or adding new content.
By the end of this episode, you’ll have a clear und