The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs - Why The Right Videos Can Increase Your Traffic

Why The Right Videos Can Increase Your Traffic

04/30/18 • 49 min

The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs

Today we talk with Tommie Powers aka "Tommie Traffic" who will be sharing his strategies for a huge return on YouTube ads.

Tommie Traffic is the founder of Video Ads Academy with over 15 years experience in digital marketing. As a result of spending north of $50M, his advertising strategies have been used to catapult one company to #134 on the INC 5000 in 2 years, scale multiple 7 and 8 figure brands, and even used by top growth hackers in Silicon Valley.

G E T L I V E A L E R T S:

TheBusinessOfVideoPodcast.com

It does take more effort to create a video ad that will drive traffic on YouTube, and you need to play the long game on YouTube.

The customer value is so much higher on YouTube compared to other social media platforms.

YouTube ads just provide a more profitable client.

Every type of product or service will do well. It all boils down to your message and offer.

Do you have an offer that your market wants/needs at a high level?

Can you create a message to make them see the wants/needs?

Remember traffic is a commodity.

It is more about what you are selling than the length of your video ad.

You want to create conversations with your messages.

Your sequence and content all depend on what your product is.

Is what you are selling a big or small commitment to your clients?

You can use Ad words and Google shopping for your videos.

You can target your video ads to run on certain YouTube channels.

Today we talk with Tommie Powers aka "Tommie Traffic" who will be sharing his strategies for a huge return on YouTube ads.

G E T L I V E A L E R T S:

TheBusinessOfVideoPodcast.com

It does take more effort to create a video ad that will drive traffic on YouTube, and you need to play the long game on YouTube.

The customer value is so much higher on YouTube compared to other social media platforms.

YouTube ads just provide a more profitable client.

Every type of product or service will do well. It all boils down to your message and offer.

Do you have an offer that your market wants/needs at a high level?

Can you create a message to make them see the wants/needs?

Remember traffic is a commodity.

It is more about what you are selling than the length of your video ad.

You want to create conversations with your messages.

Your sequence and content all depend on what your product is.

Is what you are selling a big or small commitment to your clients?

You can use Ad words and Google shopping for your videos.

You can target your video ads to run on certain YouTube channels.

Previous Episode

Million dollar Brand Secrets For YouTube

We are talking with Jeremy Vest who is the video marketing director for brands and coaches several of the video marketers you see on stage. His customers have over 2 billion organic video views and over 10 million subscribers. Jeremy is the founder of Vidpow and Video Marketing World.

G E T L I V E A L E R T S:

TheBusinessOfVideoPodcast.com

The best thing you can do on Youtube is to be an individual than a brand.

People like people and a brand is not a person.

Having a human voice for your channel, it is so much easier to grow your channel.

They are coming to your channel to see YOU and not exactly what you are teaching or showing.

You need to really understand what your goals are.

The goals need to also be realistic.

Remeber, views do not equal sales.

Set up a tracking on your conversion so you can offer more than just a number of views that did not bring in any sales.

You need to provide value to get people to care about your video.

You want to communicate within the first 30 seconds what your channel is about and what you will provide the viewer.

You need the strong hook then let them know why they need to listen to you.

You want your Call To Action at the beginning of the video.

The call to action needs to be relevant to your video. If the goal is to sell something, you are not going to ask them to subscribe.

You need to be consistent with your ask and know exactly what you want.

Content marketing is not the same as advertising.

You need to give someone a reason to click and watch your video.

Your video should be as long as people are engaging in it.

Next Episode

Live Streaming Like A Boss

Chris Michaels is an author, entrepreneur and communications pro. He currently serves as the streaming industry evangelist and director of communications at Wowza Media Systems, Chris has spent 20 years providing strategic marketing communications counsel for many of the world’s largest technology companies, including Intel, HP, Microsoft, SAP and more than 100 startups.

G E T L I V E A L E R T S:

TheBusinessOfVideoPodcast

Today, more and more applications are building live streaming capabilities into their app.

Live streaming and video are not just for businesses, even doctors are beginning to use video to allow them to engage much more and be more authentic.

You have a REAL exchange with people while live streaming.

With Wowza you can simulcast your live stream.

Wowza allows you to stream in 4K video.

You get a full professional broadcast capability.

You are able to respond to comments and helps you stay engaged with your audiences.

the higher your quality, the more people will want to tune into your live stream.

Find the best tools that work for you to help you create that professional looking live stream.

The tools you use should be the ones that work best for the type of content you are providing.