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The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs

The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs

Owen Video

Video marketing experts and YouTube entrepreneurs Owen Video and Nick Nimmin simplify the business side of video marketing for business owners and Entrepreneurs. Subscribe now for weekly interviews with the top video pros in YouTube, Facebook Live Streaming, Video SEO, Periscope, and Online Video Ads.
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Top 10 The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs Episodes

Goodpods has curated a list of the 10 best The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs episode by adding your comments to the episode page.

The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs - How To Syndicate & Monetize Your Videos

How To Syndicate & Monetize Your Videos

The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs

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09/11/18 • 51 min

Bonnie is a film and TV producer with over 700 television segments. She founded BINGE networks, which is a multi-channel media network for creators and brands, with syndication on 50 top OTT television networks.

G E T L I V E A L E R T S:

TheBusinessOfVideoPodcast.com

Syndication is repurposing your video and showing it in different places.

all you need to do is link to BINGE and they take care getting your video out to where you want it to go.

The shows all go to On Demand. On Demand is where it is at right now.

People are going more for watching on their own time.

BINGE Networks is a network for creators, created by creators.

People just need to go to the BINGE app and search for videos to watch.

Pricing on BINGE is for one full year.

BINGE is the amplifier that will put you in new places and be discovered by a new audience.

With a higher end, they have a pay-per-view where you set the price for people to have to pay. BINGE is putting those videos in front of new audiences for you.

BINGE is taking the leg work out for you to discover new viewers.

Repurpose IO will allow you to repurpose your Facebook or Youtube right to your BINGE account.

You just need to enter your info in once and then you are ready to BINGE.

for the Pay-Preview site, you get all the data to nail down your videos. Others, this is still a work in progress and will be added to.

BINGE wants to be the Netflix for every day awesome!er

OTT basically means "Over The Top," A.K.A. not paying your cable bill!

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The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs - How This E-Commerce Company Made $25k with YouTube

How This E-Commerce Company Made $25k with YouTube

The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs

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08/21/18 • 62 min

Dane Golden is a YouTube Marketing and Video SEO Expert. He’s a digital marketing strategist who specializes in helping companies drive conversion via YouTube and Facebook video using a content marketing approach.

G E T L I V E A L E R T S:

TheBusinessOfVideoPodcast.com

People are searching for how to do something, they want to know how to do things.

So if you have a problem people need solving, they are looking for a video to get that issue resolved.

Every product is "bland" until you have a problem you need solving!

Once an issue comes up for a person, your service or product becomes very important to them.

Competed with a free product by showing a head to head comparison.

It depends on how much quality people are looking to get out of a product.

Targeted paid discovery is a very helpful tool to use.

Only make a video on your expertise if the customer did not know you existed.

You know your customers, what would they like to see from you to solve their problem.

demonstrations are a great way to stand out among the other similar products you are competing with.

If you can get people to keep coming back, then they will most likely become a customer.

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The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs - YouTube Ads Helped This Startup Make $200 Million in Revenue Last Year

YouTube Ads Helped This Startup Make $200 Million in Revenue Last Year

The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs

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08/12/18 • 62 min

Bryant has over 10 years of SEM experience and has worked in-house for Fortune 500 companies like Choice Hotels

Bryant is a fanatic in paid search and conversion rate optimization. Without the right messaging and design when a user gets to a landing page, you are essentially throwing money down the drain.

Bryant is the Chief Consultant at Bryant Garvin Consulting - where he works with companies to improve their ROI from their marketing activities.

G E T L I V E A L E R T S:

TheBusinessOfVideoPodcast.com

Take the time to come up with a video that will engage your audience and sell them at the same time.

You have less than 2 seconds to grab their attention before they have the chance to skip over your ad.

But in the time to plan out your video!

95% of all our decisions we make are made unconscious then we use consciousness to justify the decision.

You can have different emotions, but you need to be careful and not have it shift too quickly.

Data can help improve your video.

Remember people are there to interact with humans.

You need to engage them so that when they are ready to buy a product in your field, that they go to your brand first.

You want to embed your videos to your page too.

People were being educated and sold before they even got to the website.

Those that watched videos and interacted with it on the website had higher conversions.

The selling points are above the fold!

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The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs - How To Get Video Testimonials

How To Get Video Testimonials

The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs

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06/18/18 • 55 min

Jill Schiefelbein is an award-winning entrepreneur, author, and recovering academic. She taught business communication at Arizona State University for 11 years before venturing into entrepreneurship. Jill’s business, The Dynamic Communicator®, helps organizations navigate the digital communication space to attract customers, increase sales, and retain clients. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business hit stores March 2017.

G E T L I V E A L E R T S:

TheBusinessOfVideoPodcast.com

A testimonial is having someone saying something about what you did or didn't do for them.

It is a different way to add a bit of flare to get your business out there.

Testimonials are the best way to capture the experience a person has had with you.

Unless they are very entertaining, they should be around 15 seconds.

To get the best testimonials, you need to ask the right questions.

You need to think about what you specifically want to get from the testimonial.

Ask what follow up questions they may have to help give you future leads.

The trick is to have a set of 4 to 6 questions and ask them in a row and now you have several clips at your disposal.

You want them to say what comes to their mind first. If they begin to think it looks less natural.

When getting the testimonial and think about how this will help your client.

If someone does not want to be on camera still ask if you can use the audio or even just to have it to transcribe it later.

Always have a mini tripod and mic on you for on the spot testimonials.

You want to be prepared to let them know where the testimonial will be seen.

If you need the testimonial bad enough, you can offer to let them edit out what they do not like.

If you missed the moment to get a testimonial on video, just stick with a text-based testimonial.

You can also put a testimonial requirement in your contract.

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The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs - How To Get A Million Subscribers

How To Get A Million Subscribers

The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs

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06/05/18 • 49 min

Antonio Centeno is President of ATailoredSuit.com and the founder of RealMenRealStyle.com. He has created over 700 articles & videos on men's style, blogs over at the Art of Manliness, and is the author of the internet's best style eBook - A Man's Guide To Timeless Style.

He has almost 2 million subscribers on his YouTube Channel and is here to share his secrets with you.

G E T L I V E A L E R T S:

TheBusinessOfVideoPodcast.com

When building your subscribers, do not focus on the numbers, solve a problem for potential subscribers.

If you collaborate with people, you do not really say "No" to companies, but you can refer them to your partners.

Collaborations is a huge reason in order to help grow your subscribers.

Collaborate with other businesses and collaborate with your audience.

You ARE NOT AN ISLAND!

More people and different people are a key to growth.

Go to where your audience will be and not where they are at the moment.

Where will the market be?

What tools will still be available to you?

You can find events with people with similar interests and have that creative passion can help keep you motivated to keep going.

Handoff tasks that are draining your energy.

Just because you are a small business, doesn't mean you do not have value.

Being small can be an asset. You are able to be more flexible.

Find out where you can add value and what problem can you solve for your audience.

Be aware of how people are responding to your service.

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The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs - How To Get Amazing Audio On Videos & Podcasts

How To Get Amazing Audio On Videos & Podcasts

The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs

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05/19/18 • 57 min

How to make AWESOME audio for your YouTube videos and Live shows?

What's the difference between a jingle, a show drop, and a bumper?

Mike is the creative director at Music Radio Creative. Audio production is his life. Mike is passionate about helping you to sound great! He presents a daily live stream about producing podcasts, cleaning up audio, improving the sound of your voice, creating music, sound design and more.

G E T L I V E A L E R T S:

TheBusinessOfVideoPodcast.com

Audio is EVERYTHING when it comes to video!

The first thing you want to get your video sounding good at the source! You cannot fix everything in post.

Next look at the parametric EQ and compression.

A jingle is something that is sung or spoken.

A show drop is a 3 or 4 second sound like a transition.

No more than two voice actors for your branding. More than that will get confusing.

In Adobe Audition there is a setting to chose between a male or female voice.

Pitch shifting will help you to get your voice deep. But if you want a deep and full voice you want to use EQ.

To figure out what your jingle should sound like, you need to know your style and who your audience is.

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The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs - Work Smarter, Not Harder Building Your Brand

Work Smarter, Not Harder Building Your Brand

The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs

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05/19/18 • 53 min

Building a brand is no easy task. Salma Jafri will share her brand building strategies that will have you working smarter and not harder.

Salma Jafri is a YouTube Certified Video Content Strategist and an international speaker. She is the Founder of the #BeTheMedia Mastermind – a video training academy for entrepreneurs. She is a Channel Partner and Contributor at Entrepreneur.com and hosts a weekly video show on YouTube called “Be The Media”.

G E T L I V E A L E R T S:

TheBusinessOfVideoPodcast.com

See yourself as a CEO in order to succeed.

You need to separate yourself from your brand to build it to where you want to go.

Be The Media. We all as the ability to make videos and create our own shows.

Don't wait for the moments of people inviting you to be a guest. create your own content and get your voice heard.

If you are scared to get on camera, you need to practice and get used to how you look and sound on camera.

If you feel you don't have anything to say, go into Facebook groups and posts and see if there are any questions you can answer, and start building up that database.

You do not need the best equipment to get started. Just make sure to get a decent mic, and as you grow you will be able to invest more.

Think about the end results of building your brand, each video will be created with that goal in mind.

Turning viewers into subscribers is all about personality.

Basic Brand Elements:

You have to know your audience.

You have to know your strengths

Pick your topic that aligns with your brand.

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The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs - Live Streaming Like A Boss

Live Streaming Like A Boss

The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs

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05/07/18 • 40 min

Chris Michaels is an author, entrepreneur and communications pro. He currently serves as the streaming industry evangelist and director of communications at Wowza Media Systems, Chris has spent 20 years providing strategic marketing communications counsel for many of the world’s largest technology companies, including Intel, HP, Microsoft, SAP and more than 100 startups.

G E T L I V E A L E R T S:

TheBusinessOfVideoPodcast

Today, more and more applications are building live streaming capabilities into their app.

Live streaming and video are not just for businesses, even doctors are beginning to use video to allow them to engage much more and be more authentic.

You have a REAL exchange with people while live streaming.

With Wowza you can simulcast your live stream.

Wowza allows you to stream in 4K video.

You get a full professional broadcast capability.

You are able to respond to comments and helps you stay engaged with your audiences.

the higher your quality, the more people will want to tune into your live stream.

Find the best tools that work for you to help you create that professional looking live stream.

The tools you use should be the ones that work best for the type of content you are providing.

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The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs - Why The Right Videos Can Increase Your Traffic

Why The Right Videos Can Increase Your Traffic

The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs

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04/30/18 • 49 min

Today we talk with Tommie Powers aka "Tommie Traffic" who will be sharing his strategies for a huge return on YouTube ads.

Tommie Traffic is the founder of Video Ads Academy with over 15 years experience in digital marketing. As a result of spending north of $50M, his advertising strategies have been used to catapult one company to #134 on the INC 5000 in 2 years, scale multiple 7 and 8 figure brands, and even used by top growth hackers in Silicon Valley.

G E T L I V E A L E R T S:

TheBusinessOfVideoPodcast.com

It does take more effort to create a video ad that will drive traffic on YouTube, and you need to play the long game on YouTube.

The customer value is so much higher on YouTube compared to other social media platforms.

YouTube ads just provide a more profitable client.

Every type of product or service will do well. It all boils down to your message and offer.

Do you have an offer that your market wants/needs at a high level?

Can you create a message to make them see the wants/needs?

Remember traffic is a commodity.

It is more about what you are selling than the length of your video ad.

You want to create conversations with your messages.

Your sequence and content all depend on what your product is.

Is what you are selling a big or small commitment to your clients?

You can use Ad words and Google shopping for your videos.

You can target your video ads to run on certain YouTube channels.

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The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs - How To Get Views On LinkedIn

How To Get Views On LinkedIn

The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs

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09/24/18 • 60 min

These 3 LinkedIn Video tips will generate more awareness and close more sales for your business... Learn why Linkedin absolutely needs to be on your list of platforms to stand on today and how to do it best. Join Owen and Nick as we interview LinkedIn expert, Anthony Ambriz on his inside knowledge for using video on LinkedIn. It's The Business of Video Podcast Join Us LIVE every Wednesday at 9am PST

💥Get Live Alerts ---> http://thebusinessofvideopodcast.com/ 💥Watch Past Episodes --->http://bit.ly/BOVepisodes Hosted By: Owen Video, Nick Nimmin, Produced By: Melissa Rotunno.

LinkedIn matters because most of the people on there are REAL PEOPLE!

Then 75% of them are actually watching your videos.

LinkedIn is still very much like the Wild Wild West, anyone can step up and be the sheriff there.

Brand awareness, lead generation, thought leadership are the top three videos that work well on LinkedIn.

You will want to adjust your video before you repurpose it for LinkedIn.

If you are going to create a video it only hits one topic and stick to it, and caption your videos.

You can upload video natively to LinkedIn.

Use the description to tag people and companies and use hashtags to drive an audience.

LinkedIn has a discovery built in.

Your first frame of video is your thumbnail!

Take it to 11 at the beginning of your video to get people's attention.

You will have the analytics for ONLY 30 days.

Going back to old videos and liking and commenting on it will revive your video and move it back up on people's timeline.

LinkedIn creators have a hashtag and emoji that is associated with them.

Try to create one one minute video a week on LinkedIn when starting out.

If you want to put in an external link, put it in the comments or description.

Optimized your LinkedIn profile!

It is better to work off LinkedIn from your personal profile.

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FAQ

How many episodes does The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs have?

The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs currently has 64 episodes available.

What topics does The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs cover?

The podcast is about Youtube, Business, Education, Marketing and How To.

What is the most popular episode on The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs?

The episode title '3 Video Skills Your Business Must Master 💥' is the most popular.

What is the average episode length on The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs?

The average episode length on The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs is 47 minutes.

How often are episodes of The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs released?

Episodes of The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs are typically released every 8 days, 3 hours.

When was the first episode of The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs?

The first episode of The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs was released on Jan 14, 2017.

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