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The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs - How To Get A Million Subscribers
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How To Get A Million Subscribers

06/05/18 • 49 min

The Business of Video Marketing - YouTube, Facebook Live Streaming, & Online Video Ads, Strategy for Entrepreneurs

Antonio Centeno is President of ATailoredSuit.com and the founder of RealMenRealStyle.com. He has created over 700 articles & videos on men's style, blogs over at the Art of Manliness, and is the author of the internet's best style eBook - A Man's Guide To Timeless Style.

He has almost 2 million subscribers on his YouTube Channel and is here to share his secrets with you.

G E T L I V E A L E R T S:

TheBusinessOfVideoPodcast.com

When building your subscribers, do not focus on the numbers, solve a problem for potential subscribers.

If you collaborate with people, you do not really say "No" to companies, but you can refer them to your partners.

Collaborations is a huge reason in order to help grow your subscribers.

Collaborate with other businesses and collaborate with your audience.

You ARE NOT AN ISLAND!

More people and different people are a key to growth.

Go to where your audience will be and not where they are at the moment.

Where will the market be?

What tools will still be available to you?

You can find events with people with similar interests and have that creative passion can help keep you motivated to keep going.

Handoff tasks that are draining your energy.

Just because you are a small business, doesn't mean you do not have value.

Being small can be an asset. You are able to be more flexible.

Find out where you can add value and what problem can you solve for your audience.

Be aware of how people are responding to your service.

plus icon
bookmark

Antonio Centeno is President of ATailoredSuit.com and the founder of RealMenRealStyle.com. He has created over 700 articles & videos on men's style, blogs over at the Art of Manliness, and is the author of the internet's best style eBook - A Man's Guide To Timeless Style.

He has almost 2 million subscribers on his YouTube Channel and is here to share his secrets with you.

G E T L I V E A L E R T S:

TheBusinessOfVideoPodcast.com

When building your subscribers, do not focus on the numbers, solve a problem for potential subscribers.

If you collaborate with people, you do not really say "No" to companies, but you can refer them to your partners.

Collaborations is a huge reason in order to help grow your subscribers.

Collaborate with other businesses and collaborate with your audience.

You ARE NOT AN ISLAND!

More people and different people are a key to growth.

Go to where your audience will be and not where they are at the moment.

Where will the market be?

What tools will still be available to you?

You can find events with people with similar interests and have that creative passion can help keep you motivated to keep going.

Handoff tasks that are draining your energy.

Just because you are a small business, doesn't mean you do not have value.

Being small can be an asset. You are able to be more flexible.

Find out where you can add value and what problem can you solve for your audience.

Be aware of how people are responding to your service.

Previous Episode

undefined - How To Get Amazing Audio On Videos & Podcasts

How To Get Amazing Audio On Videos & Podcasts

How to make AWESOME audio for your YouTube videos and Live shows?

What's the difference between a jingle, a show drop, and a bumper?

Mike is the creative director at Music Radio Creative. Audio production is his life. Mike is passionate about helping you to sound great! He presents a daily live stream about producing podcasts, cleaning up audio, improving the sound of your voice, creating music, sound design and more.

G E T L I V E A L E R T S:

TheBusinessOfVideoPodcast.com

Audio is EVERYTHING when it comes to video!

The first thing you want to get your video sounding good at the source! You cannot fix everything in post.

Next look at the parametric EQ and compression.

A jingle is something that is sung or spoken.

A show drop is a 3 or 4 second sound like a transition.

No more than two voice actors for your branding. More than that will get confusing.

In Adobe Audition there is a setting to chose between a male or female voice.

Pitch shifting will help you to get your voice deep. But if you want a deep and full voice you want to use EQ.

To figure out what your jingle should sound like, you need to know your style and who your audience is.

Next Episode

undefined - How To Get Video Testimonials

How To Get Video Testimonials

Jill Schiefelbein is an award-winning entrepreneur, author, and recovering academic. She taught business communication at Arizona State University for 11 years before venturing into entrepreneurship. Jill’s business, The Dynamic Communicator®, helps organizations navigate the digital communication space to attract customers, increase sales, and retain clients. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business hit stores March 2017.

G E T L I V E A L E R T S:

TheBusinessOfVideoPodcast.com

A testimonial is having someone saying something about what you did or didn't do for them.

It is a different way to add a bit of flare to get your business out there.

Testimonials are the best way to capture the experience a person has had with you.

Unless they are very entertaining, they should be around 15 seconds.

To get the best testimonials, you need to ask the right questions.

You need to think about what you specifically want to get from the testimonial.

Ask what follow up questions they may have to help give you future leads.

The trick is to have a set of 4 to 6 questions and ask them in a row and now you have several clips at your disposal.

You want them to say what comes to their mind first. If they begin to think it looks less natural.

When getting the testimonial and think about how this will help your client.

If someone does not want to be on camera still ask if you can use the audio or even just to have it to transcribe it later.

Always have a mini tripod and mic on you for on the spot testimonials.

You want to be prepared to let them know where the testimonial will be seen.

If you need the testimonial bad enough, you can offer to let them edit out what they do not like.

If you missed the moment to get a testimonial on video, just stick with a text-based testimonial.

You can also put a testimonial requirement in your contract.

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