How To Get Video Testimonials
06/18/18 • 55 min
Jill Schiefelbein is an award-winning entrepreneur, author, and recovering academic. She taught business communication at Arizona State University for 11 years before venturing into entrepreneurship. Jill’s business, The Dynamic Communicator®, helps organizations navigate the digital communication space to attract customers, increase sales, and retain clients. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business hit stores March 2017.
G E T L I V E A L E R T S:
TheBusinessOfVideoPodcast.com
A testimonial is having someone saying something about what you did or didn't do for them.
It is a different way to add a bit of flare to get your business out there.
Testimonials are the best way to capture the experience a person has had with you.
Unless they are very entertaining, they should be around 15 seconds.
To get the best testimonials, you need to ask the right questions.
You need to think about what you specifically want to get from the testimonial.
Ask what follow up questions they may have to help give you future leads.
The trick is to have a set of 4 to 6 questions and ask them in a row and now you have several clips at your disposal.
You want them to say what comes to their mind first. If they begin to think it looks less natural.
When getting the testimonial and think about how this will help your client.
If someone does not want to be on camera still ask if you can use the audio or even just to have it to transcribe it later.
Always have a mini tripod and mic on you for on the spot testimonials.
You want to be prepared to let them know where the testimonial will be seen.
If you need the testimonial bad enough, you can offer to let them edit out what they do not like.
If you missed the moment to get a testimonial on video, just stick with a text-based testimonial.
You can also put a testimonial requirement in your contract.
Jill Schiefelbein is an award-winning entrepreneur, author, and recovering academic. She taught business communication at Arizona State University for 11 years before venturing into entrepreneurship. Jill’s business, The Dynamic Communicator®, helps organizations navigate the digital communication space to attract customers, increase sales, and retain clients. Her latest book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business hit stores March 2017.
G E T L I V E A L E R T S:
TheBusinessOfVideoPodcast.com
A testimonial is having someone saying something about what you did or didn't do for them.
It is a different way to add a bit of flare to get your business out there.
Testimonials are the best way to capture the experience a person has had with you.
Unless they are very entertaining, they should be around 15 seconds.
To get the best testimonials, you need to ask the right questions.
You need to think about what you specifically want to get from the testimonial.
Ask what follow up questions they may have to help give you future leads.
The trick is to have a set of 4 to 6 questions and ask them in a row and now you have several clips at your disposal.
You want them to say what comes to their mind first. If they begin to think it looks less natural.
When getting the testimonial and think about how this will help your client.
If someone does not want to be on camera still ask if you can use the audio or even just to have it to transcribe it later.
Always have a mini tripod and mic on you for on the spot testimonials.
You want to be prepared to let them know where the testimonial will be seen.
If you need the testimonial bad enough, you can offer to let them edit out what they do not like.
If you missed the moment to get a testimonial on video, just stick with a text-based testimonial.
You can also put a testimonial requirement in your contract.
Previous Episode
How To Get A Million Subscribers
Antonio Centeno is President of ATailoredSuit.com and the founder of RealMenRealStyle.com. He has created over 700 articles & videos on men's style, blogs over at the Art of Manliness, and is the author of the internet's best style eBook - A Man's Guide To Timeless Style.
He has almost 2 million subscribers on his YouTube Channel and is here to share his secrets with you.
G E T L I V E A L E R T S:
TheBusinessOfVideoPodcast.com
When building your subscribers, do not focus on the numbers, solve a problem for potential subscribers.
If you collaborate with people, you do not really say "No" to companies, but you can refer them to your partners.
Collaborations is a huge reason in order to help grow your subscribers.
Collaborate with other businesses and collaborate with your audience.
You ARE NOT AN ISLAND!
More people and different people are a key to growth.
Go to where your audience will be and not where they are at the moment.
Where will the market be?
What tools will still be available to you?
You can find events with people with similar interests and have that creative passion can help keep you motivated to keep going.
Handoff tasks that are draining your energy.
Just because you are a small business, doesn't mean you do not have value.
Being small can be an asset. You are able to be more flexible.
Find out where you can add value and what problem can you solve for your audience.
Be aware of how people are responding to your service.
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G E T L I V E A L E R T S:
TheBusinessOfVideoPodcast.com
Take the time to come up with a video that will engage your audience and sell them at the same time.
You have less than 2 seconds to grab their attention before they have the chance to skip over your ad.
But in the time to plan out your video!
95% of all our decisions we make are made unconscious then we use consciousness to justify the decision.
You can have different emotions, but you need to be careful and not have it shift too quickly.
Data can help improve your video.
Remember people are there to interact with humans.
You need to engage them so that when they are ready to buy a product in your field, that they go to your brand first.
You want to embed your videos to your page too.
People were being educated and sold before they even got to the website.
Those that watched videos and interacted with it on the website had higher conversions.
The selling points are above the fold!
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