Ep. #12 How MarketPryce is Democratizing Marketing for Women Athletes, ft. Jason Bergman
05/17/21 • 22 min
In Ep. #12, Caroline interviews Jason Bergman, the Co-Founder & CEO of MarketPryce. Jason is a firm believer that all athletes should have fair access to marketing & endorsement opportunities. At MarketPryce, Jason and his team work to remove many of the institutional barriers that are in place between women athletes and their ability to capitalize on their talents.
The rise of social media has contributed to the massive increase in the support of women’s sports over the past few years. Women’s sports teams, leagues and players no longer need to wait for traditional media and networks to give them opportunities; social media has proven to be a huge value generator for women athletes. Across the sports industry, women’s sports teams & athletes consistently deliver meaningful results on social media which has demonstrated the marketing power of women athletes.
Enter MarketPryce. In an increasing digital age of sports, brands are look more & more to work directly with athletes as social media influencers. MarketPryce is disrupting to the sports industry by empowering women athletes to take marketing into their own hands and connect directly with brands that are interested in working with them.
At MarketPryce, Jason and his team believe its good business to invest in women's sports, and they're working to create a new opportunities for women athletes to get compensated fairly for their work, labor, name, image, and likeness.
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Follow GOALS on Twitter: @goals_sports_
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Shop: goals-sports.com/purplemug
Contact Caroline: [email protected]
In Ep. #12, Caroline interviews Jason Bergman, the Co-Founder & CEO of MarketPryce. Jason is a firm believer that all athletes should have fair access to marketing & endorsement opportunities. At MarketPryce, Jason and his team work to remove many of the institutional barriers that are in place between women athletes and their ability to capitalize on their talents.
The rise of social media has contributed to the massive increase in the support of women’s sports over the past few years. Women’s sports teams, leagues and players no longer need to wait for traditional media and networks to give them opportunities; social media has proven to be a huge value generator for women athletes. Across the sports industry, women’s sports teams & athletes consistently deliver meaningful results on social media which has demonstrated the marketing power of women athletes.
Enter MarketPryce. In an increasing digital age of sports, brands are look more & more to work directly with athletes as social media influencers. MarketPryce is disrupting to the sports industry by empowering women athletes to take marketing into their own hands and connect directly with brands that are interested in working with them.
At MarketPryce, Jason and his team believe its good business to invest in women's sports, and they're working to create a new opportunities for women athletes to get compensated fairly for their work, labor, name, image, and likeness.
GOALS Women's Sports Business Newsletter: Sign-up
Follow GOALS on Twitter: @goals_sports_
Follow GOALS on Instagram: @goals_sports_
Shop: goals-sports.com/purplemug
Contact Caroline: [email protected]
Previous Episode
Ep.#11 The Rise of NJ/NY Gotham FC, ft. Alyse LaHue
In Ep. #11, hear from Alyse LaHue, the General Manager of NJ/NY Gotham FC of the NWSL. Before joining Gotham (formerly known as Sky Blue FC), Alyse spent 5 seasons as the GM of the Chicago Red Stars.
Under the leadership of leaders like Alyse, the growth of women’s soccer in the U.S. is arguably the most exciting trend in the sports industry right now. In 2020, NWSL viewership was up 493% (while most men’s sports leagues saw double-digit drops in viewership), and social engagement numbers are at the top of the charts. Just this week, six NWSL teams made the Front Office Sports 'Trending 20' leaderboard which measures cross-platform engagement for ALL professional sports teams - male and female.
In this episode, hear Alyse's thoughts on why women’s soccer is on the rise the United States, the story behind re-branding Sky Blue FC's to NJ/NY Gotham FC, and how Alyse is leveraging the power of Gotham's fans to inform the Club's future.
GOALS Women's Sports Business Newsletter: Sign-up
Women x Sports Business Edition Newsletter: womenxsport.com
Follow GOALS on Twitter: @goals_sports_
Follow GOALS on Instagram: @goals_sports_
Shop: goals-sports.com/purplemug
Contact Caroline: [email protected]
Next Episode
Ep. #13 Money, Market Share & Growing Women's Sports, ft. Chrissi Sanders
In Ep. #13, Caroline sits down with Chrissi Sanders, a thought-leader in the women's sports industry. In addition to being a Licensed Mortgage Banker, Chrissi is the founder of Next Play, a global full-service sports advisory firm. Chrissi is dedicated to helping her clients increase their brand footprint, market share & wealth.
For a long time, women have been discouraged from discussing money. Chrissi is on a mission to remove this out-dated stigma, and normalize financial discussions within the women's sports industry.
In this episode, hear Chrissi outline her key recommendations for how women athletes can build lasting wealth, and how the women's sports can unlock more market share in the sports industry.
Want to hear more from Chrissi? Every week, Chrissi leads a Women’s Sports Business Chat on Clubhouse, that brings together leaders across the women’s sports industry to talk about investments, endorsements, data, and more. Follow Chrissi on Twitter for more details @chrissisanders8.
GOALS Women's Sports Business Newsletter: Sign-up
Follow GOALS on Twitter: @goals_sports_
Follow GOALS on Instagram: @goals_sports_
Shop: goals-sports.com/purplemug
Contact Caroline: [email protected]
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