The Business Case For Women's Sports
Caroline Fitzgerald
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Top 10 The Business Case For Women's Sports Episodes
Goodpods has curated a list of the 10 best The Business Case For Women's Sports episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Business Case For Women's Sports for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Business Case For Women's Sports episode by adding your comments to the episode page.
Ep. #70 Scout Bassett is #GOALS: Lessons on Overcoming Odds & Building a Limitless Future, ft. Scout Bassett
The Business Case For Women's Sports
11/10/23 • 27 min
In episode #70 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Paralympic gold medalist, advocate, and author, Scout Bassett.
Scout recently authored her first book, titled, “Lucky Girl: Lessons on Overcoming Odds and Building a Limitless Future.”
In this book, Scout shares the lessons she’s learned battling the toughest challenges facing young women today.
As an infant in China, Scout survived a fire that took her right leg.
She spent the next seven years in an orphanage before being adopted and whisked away to the United States, where she felt foreign in every way.
Though she defied the odds and became a gold medalist and world-record holder, Scout fought against adversity her entire life—and mostly off the track.
In Lucky Girl, Scout shares ten lessons she’s learned to help readers overcome some of the most difficult challenges in life today.
In this episode, hear Scout share more about Lucky Girl, and why she believes investing in women is the way to lift up all of society.
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Email: [email protected]
Ep.#11 The Rise of NJ/NY Gotham FC, ft. Alyse LaHue
The Business Case For Women's Sports
05/08/21 • 28 min
In Ep. #11, hear from Alyse LaHue, the General Manager of NJ/NY Gotham FC of the NWSL. Before joining Gotham (formerly known as Sky Blue FC), Alyse spent 5 seasons as the GM of the Chicago Red Stars.
Under the leadership of leaders like Alyse, the growth of women’s soccer in the U.S. is arguably the most exciting trend in the sports industry right now. In 2020, NWSL viewership was up 493% (while most men’s sports leagues saw double-digit drops in viewership), and social engagement numbers are at the top of the charts. Just this week, six NWSL teams made the Front Office Sports 'Trending 20' leaderboard which measures cross-platform engagement for ALL professional sports teams - male and female.
In this episode, hear Alyse's thoughts on why women’s soccer is on the rise the United States, the story behind re-branding Sky Blue FC's to NJ/NY Gotham FC, and how Alyse is leveraging the power of Gotham's fans to inform the Club's future.
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Women x Sports Business Edition Newsletter: womenxsport.com
Follow GOALS on Twitter: @goals_sports_
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Contact Caroline: [email protected]
Ep. #16 Women Won the 2020 Olympics (And the Data Proves It), ft. Amir Zonozi
The Business Case For Women's Sports
09/21/21 • 23 min
Ep. #16, Caroline and Amir Zonozi, the CEO & Co-Founder of Zoomph, reflect on the 2020 Tokyo Olympics and how women athletes dominated both in athletic competition - and when it came to social media reach & impact.
Zoomph is a leader in digital intelligence at the intersection of sports and sponsorship analysis. During the 2020 Olympics, Amir and his team measured the power of influence of Team USA's women athletes by analyzing the data around social media reach, impact and generated value. What they found was that women athletes largely preoccupied the online conversations during Tokyo 2020. The top moments included:
- Suni Lee generating $6M in social value from 9 Instagram posts with an unprecedented 47% follower interaction rate.
- Simone Biles' tweet thanking fans for supporting her decision to withdraw that generated over 100 million organic impressions and $2.7 million in social value.
- Allyson Felix's name being mentioned on social more than 10K times with 52M impressions worth almost $900k in social value.
- Katie Ledecky generated 8.5 million organic impressions from her Instagram, with an engagement rate of 12.83% - which was a full 2 points higher than the official @TeamUSA's Instagram engagement rate.
Even beyond the digital space, Tokyo 2020 was an absolutely glass-shattering Olympics for women athletes. Looking specifically at Team USA, 53.6% of American Olympians were women, and women won 66 of Team USA’s 113 medals - accounting for 58.4% of the medals won.
Women’s sports also received 59.1% of primetime coverage from NBC in the U.S., which was the highest percentage that women's sports have ever received in the history of NBC’s Olympic broadcasts.
In this episode, listen to Amir and Caroline discuss all of the ways in which women athletes won the 2020 Tokyo Olympics.
This episode was recorded on August 17, 2021. Click here to ready more about the data & insights from Zoomph.
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Email: [email protected]
Ep. #26 Fifty Years Later: A Look at Title IX Through the Eyes of a Title IX Lawyer, ft. Lexi Trumble
The Business Case For Women's Sports
07/01/22 • 32 min
In Ep. #26, Caroline talks with Lexi Trumble, a Title IX Gender Equity Associate Attorney at Nelson Mullins Riley & Scarborough. In her role, Lexi helps counsel colleges and universities across the country on legal and compliance matters such as Title IX athletics and sexual misconduct, athletics strategic planning, and school and university law.
June 23, 2022 marked the 50th anniversary of Title IX, a federal law that has radically changed the educational and athletic landscape in the United States. The 37-word amendment, which was signed into law by President Richard Nixon on June 23, 1972, reads:
No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.
Fifty years after the enactment of Title IX, there is significant evidence to demonstrate the positive impact that this landmark legislation has had on millions of women and girls in the United States - particularly when it comes to participation in athletics. According to the Women’s Sports Foundation’s “50 Years of Title IX” report, female participation in high school sports rose from 294,015 in the 1971-72 school year to 3.4 million in 2018-19. Female participation in sports at the collegiate level schools rose from 29,977 in 1971-72 to 215,486 in 2020-21 among NCAA schools (Women’s Sports Foundation 2022).
While there have been significant gains related to female participation in sports that can be directly attributed to Title IX, significant gender disparities exist across every level of the sports industry. In the episode, hear Lexi explain more about this game-changing law, and specifically the impact that Title IX has had on women’s sports at the collegiate level.
Ep. #21 The Ida Sports Movement to Create Footwear for Female Footballers ft. Laura Youngson & Ben Sandhu
The Business Case For Women's Sports
03/28/22 • 28 min
In Ep. #21, hear Laura Youngson & Ben Sandhu, the co-founders of Ida Sports, talk about their journey to create football (or soccer) cleats & shoes specifically designed for female athletes.
The story of Ida Sports begins in 2017 when Laura and her team at the Equal Playing Field initiative led a group of women to the top of Mt. Kilimanjaro to play a record-breaking football match to highlight gender inequalities in sport. During the quest to play the highest altitude football match ever, Laura discovered a common problem facing female players all over the world: their boots were made for men (or kids) and left their feet in pain long after the final whistle blew.
Fast forward, and Laura met Ben - a former professional cricketer - while playing indoor football in Melbourne. Between scoring epic team goals, they would talk about the things they would change around women’s sport including creating a shoe for women. They decided to team up and change the game.
After reading many medical journals and doing their own research on the vast differences between women's and men's feet, Laura and Ben assembled a team of football and footwear professionals to identify what would make the perfect women's boot. The first prototypes were cooked up in Laura’s kitchen and put together with the help of shoemakers in Melbourne. The first prototype is now affectionately known as the “Frankenshoe”.
Fast forward to 2020 and Ida Sports launched their first boot. Global pandemic aside, it was a massive success and the boots garnered 5-star reviews from players all over the globe. Today, Ida Sports footwear can be purchased all over the globe from retailers like soccer.com, and DICK'S Sporting Goods.
In this episode, hear Laura & Ben tell the whole story behind the idea & creation of Ida Sports and why they are in the business of creating footwear specifically for women athletes.
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Ep. #3 An Agent of Positive Change, ft. Maggie Ntim
The Business Case For Women's Sports
02/15/21 • 20 min
In Ep. #3, Caroline sits down with Maggie Ntim, a FIFA USSF soccer agent, and the CEO & Founder of Trinity 3 Agency to discuss women's sports business through the lens of an agent.
During this episode, Maggie and Caroline discuss how Maggie serves as an advocate for her clients at every turn; especially for her female athletes who have to fight harder for their piece of the sports industry pie. Maggie has spent half a decade successfully navigating partnership deals for sports, entertainment, and tech companies. As one of the first African American female soccer agents in the US, she’s on a mission to recruit more female agents, and continues to advocate for more women & men of color in sports and in soccer.
In 2020, Maggie set out to do more business in the women’s soccer world, and bring on more female players as clients & partners. In November 2020, Maggie signed her first female footballer - Samantha Johnson - who came of out of retirement and signed with Melbourne City FC - the #1 team in Australian W-league. Maggie also recently signed Sydney Schneider, who represented Jamaica in the 2019 FIFA Women’s World Cup, and was just drafted by the Washington Spirit.
Most recently, Maggie closed out her first NWSL draft as one of the first Black female agents to represent players in National Women's Soccer League. The 2021 NWSL Draft was a glass-shattering night for Women of Color in soccer. In the first round of the draft, 7 out of the 10 women drafted were Women of Color - 6 Black Women & 1 Latina Woman were selected in the first round. In this episode, Maggie talks about that night, and her vision for the future of women's soccer.
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Ep. #12 How MarketPryce is Democratizing Marketing for Women Athletes, ft. Jason Bergman
The Business Case For Women's Sports
05/17/21 • 22 min
In Ep. #12, Caroline interviews Jason Bergman, the Co-Founder & CEO of MarketPryce. Jason is a firm believer that all athletes should have fair access to marketing & endorsement opportunities. At MarketPryce, Jason and his team work to remove many of the institutional barriers that are in place between women athletes and their ability to capitalize on their talents.
The rise of social media has contributed to the massive increase in the support of women’s sports over the past few years. Women’s sports teams, leagues and players no longer need to wait for traditional media and networks to give them opportunities; social media has proven to be a huge value generator for women athletes. Across the sports industry, women’s sports teams & athletes consistently deliver meaningful results on social media which has demonstrated the marketing power of women athletes.
Enter MarketPryce. In an increasing digital age of sports, brands are look more & more to work directly with athletes as social media influencers. MarketPryce is disrupting to the sports industry by empowering women athletes to take marketing into their own hands and connect directly with brands that are interested in working with them.
At MarketPryce, Jason and his team believe its good business to invest in women's sports, and they're working to create a new opportunities for women athletes to get compensated fairly for their work, labor, name, image, and likeness.
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Contact Caroline: [email protected]
Ep. #22 Why Gatorade Invested $10 Million to Help Create a More Inclusive Sports World, ft. Carolyn Braff
The Business Case For Women's Sports
04/01/22 • 24 min
In Ep. #22, Caroline sits down with Carolyn Braff, the Head of Marketing and Brand Strategy at Gatorade. In this episode, Carolyn breaks down why it's a business imperative of Gatorade's to invest in creating a more inclusive sports world - and specifically, why they're working to create equal opportunities for girls in sports.
In her role as Gatorade's Head of Brand Strategy, Carolyn has made investing in women’s sports is a key part of the brand's overarching marketing strategy. Most notably, in the past year Gatorade has put forth two key initiatives to support this strategy which include:
1) The establishment of Gatorade Women’s Advisory Board with board members that include:
- Carolyn Braff, Gatorade Head of Marketing and Brand Strategy
- Maddie Bregman, GirlZ, CEO
- Jennifer Brunelli, Sports Nutrition RDpro
- Tanna Burge, Texas A&M, Director of Sports Performance
- Aminah Charles, Beats by Dre, Sports Marketing Manager
- Elena Delle Donne, WNBA Champion, two-time MVP and Olympic Gold Medalist
- Gina Hardy, Tonal, Senior Vice President of Marketing
- Nicole LaVoi, Director of the Tucker Center for Research on Girls & Women in Sport
- Sydney McLaughlin, Team USA Track & Field Olympian
- Candace Parker, WNBA Champion, WNBA MVP, Olympic Gold Medalist, and NBA and NCAA analyst for Turner Sports
- April Ross, AVP Champion, seven-time AVP MVP and two-time Olympic medalist
- Sarah Spain, ESPN Sports Reporter and Chicago Red Stars Co-Owner
- Aleia Taylor, Women's Sports Foundation, CMO
- Abby Wambach, Women's World Cup Champion and two-time Olympic gold medalist
2) An investment of $10 million to 5 sports-focused social impact organizations which include: Athlete Ally, Good Sports, Honest Game Foundation, Laureus USA, and the Women's Sports Foundation.
In this episode, hear Carolyn break talk more about these initiatives and why Gatorade is putting their food on the gas to keep pushing for the creation of a more equitable sports world.
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Ep. #17 It's Time For More Women's Signature Basketball Shoes, ft. Erica Ayala
The Business Case For Women's Sports
10/09/21 • 27 min
Before the start of the 2021 WNBA season, Caroline sat down with Erica Ayala, a New York-based freelance journalist, to discuss why it's (past) time for brands to create more signature shoes for WNBA players & women athletes.
In August of 2020, Erica wrote a power piece for Sports Illustrated called, The Legend of Air Swoopes and the Quest for a New Women's Signature Shoe, where she dug into the history of Sheryl Swoopes' partnership with Nike into develop the Air Swoopes.
Now 25 years after its release, the Air Swoopes remain the only long-standing signature women's basketball shoe - despite the success of the line, the proven marketability of women athletes, and the increasing demand for women's sports merchandise.
While there have been a few limited runs of shoes created in collaboration with a handful of WNBA players (for example: Candace Parker, Lisa Leslie, Dawn Staley, Rebecca Lobo, Sabrina Ionescu, and Diana Taurasi), few have been truly signature shoes, and none have been granted the opportunity to exist beyond a few production runs.
In this episode, hear Caroline and Erica discuss some of the reasons behind why shoe companies aren't investing in women basketball players, and why it would be a good business decision for brands to create signature basketball shoes for WNBA players.
This episode was recorded on May 14, 2021. Click here to follow Erica on Twitter, and here to hear Erica on the Locked On Women's Basketball podcast.
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Follow GOALS on Twitter: @goals_sports_
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Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
Shop: goals-sports.com/shop
Email: [email protected]
Ep. #72 The Story Behind Impakt Partners: A First-of-its-Kind Women’s Sports Media Agency ft. Ally Davis & Melissa Forman
The Business Case For Women's Sports
11/17/23 • 26 min
In episode #72 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Ally Davis & Melissa Forman, the founders of Impakt Partners.
Impakt Partners is a purpose-led women’s sports media company that is working to accelerate positive change by telling and amplifying incredible stories about inspiring female athletes.
Impakt Partners is co-founded by Melissa Forman and Allyson (Ally) Davis - tenured sports media professionals who are acclaimed film and television producers, directors, media executives and marketers with a deep diverse network of creative professionals.
Melissa & Ally understand the sports media business and now want to help key stakeholders increase growth, revenue and market relevance through women’s sports storytelling.
In this episode, hear Ally & Melissa tell the story behind the creation of Impakt Partners, and share their expertise around why meaningful storytelling is one of the best ways we can create equity in sport.⚡
Follow GOALS on Twitter: @goals_sports_
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Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports
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Email: [email protected]
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FAQ
How many episodes does The Business Case For Women's Sports have?
The Business Case For Women's Sports currently has 146 episodes available.
What topics does The Business Case For Women's Sports cover?
The podcast is about Women'S Soccer, Sports Podcast, Goals, Podcasts, Sports, Business and Goal.
What is the most popular episode on The Business Case For Women's Sports?
The episode title 'Ep. #69 How the National Cycling League is on a Mission to Make Cycling a More Inclusive Sport, ft. Andrea Pagnanelli' is the most popular.
What is the average episode length on The Business Case For Women's Sports?
The average episode length on The Business Case For Women's Sports is 26 minutes.
How often are episodes of The Business Case For Women's Sports released?
Episodes of The Business Case For Women's Sports are typically released every 6 days, 23 hours.
When was the first episode of The Business Case For Women's Sports?
The first episode of The Business Case For Women's Sports was released on Jan 21, 2021.
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