19 - How Big Brands Are Leveraging Google Search, Social Media Videos and Creati

05/27/22 • 57 min

On the show today, April and Chris weigh in on the latest news in social media, with their reactions to the rise of the Be Real social app, LinkedIn’s recent decision to down-rank engagement-baiting posts, and the overall role of authenticity in effective digital strategy. They also cover Google’s image search update and how the new feature might impact brands online. For this week’s Point & Counterpoint segment, our hosts spar over Tumblr’s comeback in the Gen Z demographic and chat about whether employee-generated content is a viable option for brands today. As always, April and Chris also share their hot takes on whether some of the latest headline-making brand campaigns were “Cash or Trash?” This week, they’re covering KFC’s chicken bouquet campaign, the launch of IHOP’s loyalty program, Coors Light’s new Miami-based billboards, and Pinterest’s latest video feature. BREAKING NEWS BeReal: bit.ly/3z4APED LinkedIn: bit.ly/3GjEC2F Google Image Search: bit.ly/3MSDR30 CASH OR TRASH Coors Light: bit.ly/3wP7Zql Pinterest: tcrn.ch/3LJhTxW KFC: bit.ly/3NDMPRs International Bank Of Pancakes: bit.ly/3LNDWni April is the president of Trust Relations: https://www.trustrelations.agency/ Christopher is the CEO at The Go! Agency: https://gosalesandmarketing.com/

Previous Episode

Legal Marketing: Everything You Need To Know (Featuring Elizabeth Ortega)

How do you make yourself more visible to attract clients and grow your book of business? How open should you be with the media? What are your other clients seeing and how are they managing business development? To answer these questions and more, your host Christopher Tompkins sits down with legal marketer Elizabeth Ortega. Elizabeth is principal of ECO Strategic Communications and co-founded The International Academy of Financial Crime Litigators. Christopher has turned The Go! Agency into one of the top 10 marketing agencies in Florida, and his podcast, Bulletproof Marketer, has earned praise as one of the top 10 digital marketing podcasts airing today. He’s written two books, The Go! Method and Is Social Media Right For Your Business, and is a frequent contributor to Forbes, Entrepreneur Magazine, Tampa Bay Business Journal, Fast Company, Yahoo Finance, The Wise Marketer, The Grit, Money Magazine, and other illustrious trades. Connect with The Bulletproof Marketer: Twitter - https://twitter.com/BPMarketer Podcast - https://Apple.co/2KnGM8Z Instagram - https://www.instagram.com/thegoagency/ --- Connect with Christopher Tompkins: Twitter - www.Twitter.com/chrisgoagency LinkedIn - www.Linkedin.com/in/chrisgomedia/

Next Episode

Strategic Animation (Featuring Alex Herder)

When inspiration strikes, it strikes! Have you ever thought about incorporating animation in your marketing strategies, to tell eye-catching stories that audiences will respond to? It’s effective, but there’s a time and a place, and doing poorly can cost you money and your audience. In this episode, I sit down with Alex Herder of Duck & Duck to talk about when the time is right to pull off animation. Alex started the animation studio Duke & Duck back in 2009 with his best friend Dave and since then they've been creating compelling content for non-profits, brands, and anyone else who shares their passion for telling good stories. In the past couple of years, they have worked with leading organizations all over the world, including the American Red Cross, the World Bank, Nestle, Patagonia, and even the Biden presidential campaign. --- Connect with The Social Marketing Academy: www.Twitter.com/GoSocialAcademy https://Apple.co/2KnGM8Z --- Connect with Christopher Tompkins: www.Twitter.com/chrisgoagency www.Linkedin.com/in/chrisgomedia/ --- Connect with Alex Herder and Duck & Duck: www.dukeduck.com https://twitter.com/alexherder https://www.linkedin.com/in/alexherder https://www.instagram.com/dukeandduck/ --- The Social Marketing Academy is powered by The Go! Agency, a full-service marketing and sales agency based in Palm Harbor, Florida. To learn more about us check out the links below: www.GoSalesAndMarketing.com www.Facebook.com/TheGoAgency www.Twitter.com/TheGoAgency www.LinkedIn.com/company/the-go-agency www.Instagram.com/TheGoAgency

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