
Building a Nail Polish Empire with Kendra Woolridge (REPLAY)
08/30/22 • 52 min
In this episode, we're spending time with Kendra Woolridge who is the Founder and CEO of Janet & Jo, a D.C.-based luxury nail lacquer company. With lacquer names such as Change Agent and Courage, it comes as no surprise why Janet & Jo. has become known as an inspirational clean beauty brand, both here and abroad.
Janet & Jo (@janetandjo) has been featured and applauded by notable press outlets and beauty brands including, Sally Hansen, Allure, Cosmopolitan, Vogue, WhoWhatWearUK, Refinery29, Bustle, People, Elle, Harper’s Bazaar, and more. Janet & Jo was awarded Best Nail Polish in Self Magazines 2021 Healthy Beauty Awards, going through an extensive 2-month vetting process.
Watch this podcast on YouTube
In this episode, we discuss:
- Who is Kendra Woolridge? (1:25)
- How did you get into this business? (2:00)
- What goes into creating a nail polish (4::48)
- How to get your product into stores (20:15)
- Finding mentorship in the lacquer industry (22:25)
- Accessing capital and maximizing resources (29:05)
- How Black Girl Ventures changed the game (38:20)
- Receiving 100K anonymously by taking the leap (42:10)
- Letting your purpose fuel you (46:10)
- What's next and where you can find Janet & Jo? (51:00)
Learn about BLK Directory
Check us out in the app store:
iOS App Store
Google Play Store
Join our private Facebook community for entrepreneurs here
Socials:
@blkdirectory
@diamondunlimited_
Have a question or topic for us to discuss on the podcast? Submit your request here.
Thank you so much for checking out our latest episode!
If you've enjoyed this podcast, then please leave us a 5-star rating & review. This will tremendously help me reach more people and create an impact.
If you would like to keep up with us outside of the podcast, check out the links below:
Learn About BLK DirectoryDonate to our 501 (c)(3) Nonprofit Join the BLK Collective (Discord Group)Promo & Ad Application
SOCIALS:
TikTok
Instagram
Diamond's Instagram
Want to submit a guest application? Submit your request here.
In this episode, we're spending time with Kendra Woolridge who is the Founder and CEO of Janet & Jo, a D.C.-based luxury nail lacquer company. With lacquer names such as Change Agent and Courage, it comes as no surprise why Janet & Jo. has become known as an inspirational clean beauty brand, both here and abroad.
Janet & Jo (@janetandjo) has been featured and applauded by notable press outlets and beauty brands including, Sally Hansen, Allure, Cosmopolitan, Vogue, WhoWhatWearUK, Refinery29, Bustle, People, Elle, Harper’s Bazaar, and more. Janet & Jo was awarded Best Nail Polish in Self Magazines 2021 Healthy Beauty Awards, going through an extensive 2-month vetting process.
Watch this podcast on YouTube
In this episode, we discuss:
- Who is Kendra Woolridge? (1:25)
- How did you get into this business? (2:00)
- What goes into creating a nail polish (4::48)
- How to get your product into stores (20:15)
- Finding mentorship in the lacquer industry (22:25)
- Accessing capital and maximizing resources (29:05)
- How Black Girl Ventures changed the game (38:20)
- Receiving 100K anonymously by taking the leap (42:10)
- Letting your purpose fuel you (46:10)
- What's next and where you can find Janet & Jo? (51:00)
Learn about BLK Directory
Check us out in the app store:
iOS App Store
Google Play Store
Join our private Facebook community for entrepreneurs here
Socials:
@blkdirectory
@diamondunlimited_
Have a question or topic for us to discuss on the podcast? Submit your request here.
Thank you so much for checking out our latest episode!
If you've enjoyed this podcast, then please leave us a 5-star rating & review. This will tremendously help me reach more people and create an impact.
If you would like to keep up with us outside of the podcast, check out the links below:
Learn About BLK DirectoryDonate to our 501 (c)(3) Nonprofit Join the BLK Collective (Discord Group)Promo & Ad Application
SOCIALS:
TikTok
Instagram
Diamond's Instagram
Want to submit a guest application? Submit your request here.
Previous Episode

Claiming New Territory: How DJ Fibonacci Went From Solely Being An Engineer to Turning Tables For Google (REPLAY)
In today's episode, I'll be catching up with my girl Yetti and exploring the world of being a successful black woman DJ and how to find your way in a new space.
About Yetti:
By day, Yetti Obasade works as a design engineer, but at night she moonlights as DJ Fibonacci. A new face on the turntable scene here in the bay; she was born and raised in the Midwest. Her style brings an eclectic and soulful blend of futuristic funk sounds that is sure to keep the vibes high throughout the night. Through hip hop, afrobeat, and upbeat R&B- her love of playing instruments and producing sounds on her own led to her 2015 start in Djing. Her resume now boasts a multitude of local fashion shows, parties, and daytime events. Since relocating to The Bay, her style and vibe have attracted offers from large-scale clients such as Google and popular conferences like AfroTECH. A jack of all trades when it comes to her passion for merging the sciences and the arts, it’s no secret why her name is DJ Fibonacci (@thedjfibonacci).
In this episode, we discuss:
- How Yetti landed a wedding gig for two former Olympic athletes (:40)
- Are people actively searching for black women DJs? Is it a trend or here to stay? (4:00)
- Experience moving to Oakland and starting over (6:20)
- Landing a gig with Google as a DJ (7:30)
- Who is Yetti and what inspired her to become a DJ (10:10)
- Protecting your business at all cost (17:30)
- Fighting imposter syndrome and raising the price (20:05)
- Challenges she's faced being a woman in the industry (26:42)
- Will the DJ industry ever be less male-dominated (35:19)
- Staying relevant and top of mind during the pandemic (41:06)
- What's next for DJ Fibonacci? (46:00)
- Setting boundaries and knowing your worth in business (49:00)
You can find out more about Yetti in our BLK Directory app.
Check us out in the app store:
iOS App Store
Google Play Store
Learn about BLK Directory
Join our private Facebook community for entrepreneurs here
Socials:
@blkdirectory
@diamondunlimited_
Have a question or topic for us to discuss on the podcast? Submit your request here.
Thank you so much for checking out our latest episode!
If you've enjoyed this podcast, then please leave us a 5-star rating & review. This will tremendously help me reach more people and create an impact.
If you would like to keep up with us outside of the podcast, check out the links below:
Learn About BLK DirectoryDonate to our 501 (c)(3) Nonprofit Join the BLK Collective (Discord Group)Promo & Ad Application
SOCIALS:
TikTok
Instagram
Diamond's Instagram
Want to submit a guest application? Submit your request here.
Next Episode

Q3 Results and what am I bringing into Q4 (Check in)
Hey!! I'm back with a quick solo episode before my trip to London. Before hitting the new month I want to discuss the results of Q3: things I enjoyed and things I need to focus more on. This episode serves as a light check-in.
Please leave us a 5-star rating + review if you've enjoyed this podcast. This will tremendously help me reach more people and create an impact.
Have you downloaded the BLK Directory App? Check us out in the app store:
iOS App Store
Google Play Store
Learn about BLK Directory
Join our private Facebook community for entrepreneurs here
Socials:
@blkdirectory
@diamondunlimited_
Have a question or topic for us to discuss on the podcast? Submit your request here.
Thank you so much for checking out our latest episode!
If you've enjoyed this podcast, then please leave us a 5-star rating & review. This will tremendously help me reach more people and create an impact.
If you would like to keep up with us outside of the podcast, check out the links below:
Learn About BLK DirectoryDonate to our 501 (c)(3) Nonprofit Join the BLK Collective (Discord Group)Promo & Ad Application
SOCIALS:
TikTok
Instagram
Diamond's Instagram
Want to submit a guest application? Submit your request here.
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