Sellers Out - E99

06/18/20 • 38 min

Google released its sellers.json file - but it's only 5% complete. What's missing, and why? Also, we'll look at Adobe's plan to get rid of managed services in its Advertising Cloud, and the merging of Disney and Hulu ad tech teams. Finally, we'll dig into the newest ad spend forecasts from Magna and GroupM.

Previous Episode

Rest, Recovery And Voter Suppression - E98

The country is reopening.

Hurrah?

In this episode, we'll look at how advertisers should think about turning on their ad spend as different parts of the country reopen at different rates, and as COVID-19 cases spike in some states.

Also, we'll look at the Trump Campaign's defensive media strategy as the general election nears. Discouraging people from voting plays a big role.

Next Episode

Apple IDFA Going Away Keeps App Measurement At Bay - E100

Is Apple IDFA actually going away? For now, no - but we'll break down what Apple announced it would do with the identifier at WWDC 2020, and speculate on what it plans to do. Also, AdExchanger's new research report breaks down what sort of tech and data investments agencies and brands plan to make due to the pandemic. We'll preview the findings.