The Big Story

Is Apple IDFA actually going away? For now, no - but we'll break down what Apple announced it would do with the identifier at WWDC 2020, and speculate on what it plans to do. Also, AdExchanger's new research report breaks down what sort of tech and data investments agencies and brands plan to make due to the pandemic. We'll preview the findings.

Once you start looking, dark patterns are everywhere – and the FTC is determined to do more about enforcing against these unfair and deceptive design practices. Also: Brands are using incrementality measurement to transform their marketing plans and boost performance.

The country is reopening.

Hurrah? 

In this episode, we'll look at how advertisers should think about turning on their ad spend as different parts of the country reopen at different rates, and as COVID-19 cases spike in some states.

Also, we'll look at the Trump Campaign's defensive media strategy as the general election nears. Discouraging people from voting plays a big role.

In the wake of the nationwide protests, sparked by the murder of George Floyd at the hands of Minneapolis police, we'll look at the role digital media has played in shaping the country as it is today. Later in the episode, we'll break down what the DoJ is asking as it builds its antitrust case against Google.

The architect of Methbot was found guilty in a New York court last week. In this episode, we dive into the most intriguing details of the case – and what it means for the rest of the programmatic advertising industry as it continues to fight the good (and ongoing) fight against the scourge of ad fraud. We also talk about Tapad pulling out of Europe, and how GDPR has made cross-device identification a legally fraught business model.