Google's Fees, Facebook Advertisers Flee - E101

07/02/20 • 43 min

Google unveiled its take fees for three of its solutions. We'll dive into what they are and why it's significant that Google is releasing this information now. Also, we'll delve into the Great Facebook Advertiser Boycott of July 2020.

Previous Episode

Apple IDFA Going Away Keeps App Measurement At Bay - E100

Is Apple IDFA actually going away? For now, no - but we'll break down what Apple announced it would do with the identifier at WWDC 2020, and speculate on what it plans to do. Also, AdExchanger's new research report breaks down what sort of tech and data investments agencies and brands plan to make due to the pandemic. We'll preview the findings.

Next Episode

What The Hell Is Going On At The W3C? - E102

Ad tech is "panicked" about the progress the W3C has made finding a replacement for third party cookies. Tune in this week to find out what the issues are, and why marketers and publishers absolutely need to be more involved. Also, we'll look at Amazon's CTV inventory through Fire TV, and how it differentiates from competitors like Roku, Hulu and YouTube.