Rest, Recovery And Voter Suppression - E98

06/11/20 • 40 min

The country is reopening.

Hurrah?

In this episode, we'll look at how advertisers should think about turning on their ad spend as different parts of the country reopen at different rates, and as COVID-19 cases spike in some states.

Also, we'll look at the Trump Campaign's defensive media strategy as the general election nears. Discouraging people from voting plays a big role.

The country is reopening.

Hurrah?

In this episode, we'll look at how advertisers should think about turning on their ad spend as different parts of the country reopen at different rates, and as COVID-19 cases spike in some states.

Also, we'll look at the Trump Campaign's defensive media strategy as the general election nears. Discouraging people from voting plays a big role.

Previous Episode

The Nation's Rage Machine - E97

In the wake of the nationwide protests, sparked by the murder of George Floyd at the hands of Minneapolis police, we'll look at the role digital media has played in shaping the country as it is today. Later in the episode, we'll break down what the DoJ is asking as it builds its antitrust case against Google.

Next Episode

Sellers Out - E99

Google released its sellers.json file - but it's only 5% complete. What's missing, and why? Also, we'll look at Adobe's plan to get rid of managed services in its Advertising Cloud, and the merging of Disney and Hulu ad tech teams. Finally, we'll dig into the newest ad spend forecasts from Magna and GroupM.