The Big Con Podcast

The Big Con is diving into complex issues!
This episode looks at Branding, culture, and diversity, examining the stories of corporate giants Bud Light and Nike as they navigate sponsorship with trans activist and internet sensation Dylan Mulvaney. Bud Light, a beer powerhouse, faces a turbulent response after a collaboration with Dylan, leading to stock losses and widespread boycotts. Meanwhile, Nike's sponsorship of Mulvaney sparks a similar controversy, drawing attention from Olympians and politicians advocating for a boycott. This episode unravels the intricate dance brands perform between inclusivity and the risk of alienating their core audience and the lessons you should learn if you're a business weighing into the conversations.
Join us for an enlightening exploration of modern brand marketing's challenges and opportunities.
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The Big Con Podcast: Emily and Dale are bringing you in on the Con. Strategy doesn't have to be something that only those who have a mastery of PowerPoint can do, we're making it approachable to everyone! The Big Con podcast is dedicated to demystifying and simplifying the world of strategy, exploring its impact on businesses and individuals who've either harnessed it for success or missed the mark.
Subscribe and follow today to get all new episodes in your feed straight away.
Are you more of a visual person? We're on TikTok and YouTube too!

It's hard to imagine a world without Lego - the colourful, interlocking bricks that have captured the hearts and imaginations of children and adults alike for generations. But did you know this beloved toy almost didn't exist as we know it today?
In the latest episode of the Big Con Podcast, we explore the drama-ridden story of how Lego went from a family-owned Billund toy company to a global powerhouse - and almost lost it all in the process. A tale filled with restructures, lay-offs, and blue-sky thinking, this cautionary tale is a must-listen for anyone interested in innovation, growth, and the importance of measuring and managing success.
Facing numerous challenges and setbacks over the years, including the threat of being sold off and becoming a completely different company, Lego almost lost sight of its core values and the things that make Lego, Lego!
So if you've ever wondered about the history of the brick and how a company with humble beginnings became a $6.1 billion entity, this is the episode for you. Join us as we dive deep into the fascinating world of Lego, and discover the secrets to their enduring success.
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The Big Con Podcast: Emily and Dale dive into the wild world of business blunders and figure out where things went wrong (or right, but mostly wrong) and use the benefit of hindsight and a healthy dose of schadenfreude to look at where there was an impact on either their profit, their brand, or something much more dire. The Big Con examines the stories of businesses that refused to invest in strategy and where we can learn from their mistakes.

In this episode, you will be able to:

• Uncover the reasons behind the unexpected crash of ABC Learning.
• Understand the delicate balance between aggressive expansion and sustainable business growth.
• Navigate the murky waters of ethical dilemmas within the childcare industry.
• Discover why personalization in childcare is more than just a buzzword—it's an essential guide to nurturing future generations.
• Explore the underrated power of humility in leadership and learn when to make the difficult decision to move on.

📕Show Menu - https://bit.ly/bcpshowmenu
The Big Con Podcast: Emily and Dale dive into the wild world of business blunders and figure out where things went wrong (or right, but mostly wrong) and use the benefit of hindsight and a healthy dose of schadenfreude to look at where there was an impact on either their profit, their brand, or something much more dire. The Big Con examines the stories of businesses that refused to invest in strategy and where we can learn from their mistakes.

In our latest episode, the Con is diving into the AI revolution of 2023 and how it's changing the game for knowledge workers. Remember the release of ChatGPT by OpenAI? It's like your super-smart computer friend, always ready for a chat or to help with tasks. But it's way more than just auto-suggesting words; it can write poems, stories, and much more. But here's the kicker - ChatGPT isn't just for the tech elite. Anyone can access it for free and even find it embedded in Microsoft's Bing search engine. It's AI for all! In this episode, we explore a groundbreaking study from Harvard Business School that compared knowledge workers using AI with those who didn't. The results are staggering - those who embraced AI finished tasks 12.2% faster and completed 25.15% more. AI levels the playing field, boosting productivity, especially for those with less experience. Discover the "jagged frontier" between tasks AI excels at and those it struggles with and how AI is changing the game for professionals. Are you a Centaur, strategically dividing tasks between you and AI, or a Cyborg, seamlessly blending the two? We discuss the future of AI and how it's becoming an integral part of our lives. Tune in and find out whether AI is just a phase or a revolutionary force shaping our future, and gain insights into embedding AI in your business strategies, leveraging its strengths for enhanced productivity.
📕Show Menu - https://bit.ly/bcpshowmenu
The Big Con Podcast: Emily and Dale are bringing you in on the Con. Strategy doesn't have to be something only those who master PowerPoint can do; we're making it approachable to everyone! The Big Con podcast is dedicated to demystifying and simplifying the world of strategy, exploring its impact on businesses and individuals who've either harnessed it for success or missed the mark.
Subscribe and follow today to get all new episodes in your feed immediately.
More of a visual person? We're on TikTok and YouTube, too!

Join us as we dive into the PwC tax scandal, where insider knowledge meets gross breach of trust. We explore how PwC's involvement in shaping Australia's tax laws led to a circus of juggling interests, falling heads, and new lessons. Stay tuned for a real-life spectacle and a case of being cautionary when dealing with consultants!
📕Show Menu - https://bit.ly/bcpshowmenu
The Big Con Podcast: Emily and Dale dive into the wild world of business blunders and figure out where things went wrong (or right, but mostly wrong) and use the benefit of hindsight and a healthy dose of schadenfreude to look at where there was an impact on either their profit, their brand, or something much more dire. The Big Con examines the stories of businesses that refused to invest in strategy and where we can learn from their mistakes.