The Big Con Podcast - Nike and Budweiser: Navigating allyship and strategy

Nike and Budweiser: Navigating allyship and strategy

11/01/23 • 29 min

4 Listeners

The Big Con is diving into complex issues!
This episode looks at Branding, culture, and diversity, examining the stories of corporate giants Bud Light and Nike as they navigate sponsorship with trans activist and internet sensation Dylan Mulvaney. Bud Light, a beer powerhouse, faces a turbulent response after a collaboration with Dylan, leading to stock losses and widespread boycotts. Meanwhile, Nike's sponsorship of Mulvaney sparks a similar controversy, drawing attention from Olympians and politicians advocating for a boycott. This episode unravels the intricate dance brands perform between inclusivity and the risk of alienating their core audience and the lessons you should learn if you're a business weighing into the conversations.
Join us for an enlightening exploration of modern brand marketing's challenges and opportunities.
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The Big Con Podcast: Emily and Dale are bringing you in on the Con. Strategy doesn't have to be something that only those who have a mastery of PowerPoint can do, we're making it approachable to everyone! The Big Con podcast is dedicated to demystifying and simplifying the world of strategy, exploring its impact on businesses and individuals who've either harnessed it for success or missed the mark.
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Previous Episode

Hot Harvard Summer - We're Back!

2 Recommendations

Dale and Emily are BACK with a new season and a new look...or listen rather. Without any feedback at all, we thought you might want more content, more regularly, and so we are bringing you bite-sized strategy pieces for your listening pleasure.
Our first snack pack episode features:

🏃‍♀️The rundown on our first season
🤷A ‘Where have they been’ moment
🥵The Hot Harvard Summer Top 3 Learnings
🕊️And a partridge in a pear tree*

*Actual partridge and pear tree may be overstated.
📕Show Menu - https://bit.ly/bcpshowmenu
The Big Con Podcast: Emily and Dale are bringing you in on the Con. Strategy doesn't have to be something that only those who have a mastery of PowerPoint can do, we're making it approachable to everyone! The Big Con podcast is dedicated to demystifying and simplifying the world of strategy, exploring its impact on businesses and individuals who've either harnessed it for success or perhaps missed the mark.
Subscribe and follow today to get all new episodes in your feed straight away.
More of a visual person? We're on TikTok and YouTube too!

Next Episode

Cyborgs and Centaurs: Unleashing the Power of ChatGPT and the Strategic Divide

2 Recommendations

In our latest episode, the Con is diving into the AI revolution of 2023 and how it's changing the game for knowledge workers. Remember the release of ChatGPT by OpenAI? It's like your super-smart computer friend, always ready for a chat or to help with tasks. But it's way more than just auto-suggesting words; it can write poems, stories, and much more. But here's the kicker - ChatGPT isn't just for the tech elite. Anyone can access it for free and even find it embedded in Microsoft's Bing search engine. It's AI for all! In this episode, we explore a groundbreaking study from Harvard Business School that compared knowledge workers using AI with those who didn't. The results are staggering - those who embraced AI finished tasks 12.2% faster and completed 25.15% more. AI levels the playing field, boosting productivity, especially for those with less experience. Discover the "jagged frontier" between tasks AI excels at and those it struggles with and how AI is changing the game for professionals. Are you a Centaur, strategically dividing tasks between you and AI, or a Cyborg, seamlessly blending the two? We discuss the future of AI and how it's becoming an integral part of our lives. Tune in and find out whether AI is just a phase or a revolutionary force shaping our future, and gain insights into embedding AI in your business strategies, leveraging its strengths for enhanced productivity.
📕Show Menu - https://bit.ly/bcpshowmenu
The Big Con Podcast: Emily and Dale are bringing you in on the Con. Strategy doesn't have to be something only those who master PowerPoint can do; we're making it approachable to everyone! The Big Con podcast is dedicated to demystifying and simplifying the world of strategy, exploring its impact on businesses and individuals who've either harnessed it for success or missed the mark.
Subscribe and follow today to get all new episodes in your feed immediately.
More of a visual person? We're on TikTok and YouTube, too!