Quibi: The $1.75 Billion Streaming Platform you've probably never heard of

02/14/23 • 32 min

2 Listeners

This episode looks at Quibi, the "quick bites" mobile-only streaming service that no one had ever heard of, except for maybe the 175 celebrities who starred in its content. A Star-studded lineup of original content? Check. Big-name investors? Check. A marketing strategy that perhaps didn't make sense? You betcha! Quibi's business model was like trying to sell ice to Eskimos... on Mars. Our listeners will learn many lessons from this episode. Lessons that could have been learned by Quibi should they have done broader user testing before launching. In a crowded market, find out the about the many errors made by Quibi, leading it to be shut down quicker than you can say "quick bites.
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The Big Con Podcast: Emily and Dale dive into the wild world of business blunders and figure out where things went wrong (or right, but mostly wrong) and use the benefit of hindsight and a healthy dose of schadenfreude to look at where there was an impact on either their profit, their brand, or something much more dire. The Big Con examines the stories of businesses that refused to invest in strategy and where we can learn from their mistakes.
The Quibi Superbowl Commerical: Quibi - Bank Heist - Super Bowl 2020 Commercial - YouTubehttps://www.youtube.com › watch
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Previous Episode

Young Living: Why you would choose MLM as your preferred business model. No…really, why?

We discuss the rise of Multi-Level Marketing (MLM) companies, specifically focusing on the wellness industry and essential oils. The essential oils industry is currently valued at US$ 19.7 billion as of 2021, making it a popular target for MLM companies. We explore the recruitment process of MLM companies and how they encourage flexible working, word-of-mouth sales, and passionate employees but also lead to manipulation and misinformation. Our case study for this episode is the company Young Living and its founder, Gary Young. We delve into the questionable background of Gary Young, including his unaccredited degree in Naturopathy and past controversies. We also look at the recruitment process of Young Living, which had approximately 530,000 active members in 2014, with only 1,000 employees on a salary. The active members are considered distributors, which reduces the company's liability. In the show notes, we provide additional research and information about Gary Young and the controversies surrounding him, as well as a deeper dive into the recruitment process of MLM companies.
📕Show Menu - https://bit.ly/bcpshowmenu
The Big Con Podcast: Emily and Dale dive into the wild world of business blunders and figure out where things went wrong (or right, but mostly wrong) and use the benefit of hindsight and a healthy dose of schadenfreude to look at where there was an impact on either their profit, their brand, or something much more dire. The Big Con examines the stories of businesses that refused to invest in strategy and where we can learn from their mistakes.
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Next Episode

Ebay and Skype: Finding your perfect match in 4 easy steps!

Remember when Ebay owned Skype? We do!
In this riveting podcast episode, we delve into the world of mergers and acquisitions (M&As) and uncover a shocking truth: many deals end up worse for the outcome. Emily and Dale will provide a compelling case study of eBay's acquisition of Skype, a $2.6 billion deal that, on the surface, was a big old failure, but the truth is much more interesting. Like Romeo and Juliet, eBay and Skype came from different worlds. eBay was a platform connecting independent buyers and sellers primarily through auctions. Skype was a Voice Over Internet Protocol Service launched in 2003 that gained market share rapidly and generated revenue through subscriptions and credit services. Although they were star-crossed lovers initially, eBay's acquisition of Skype proved to be their undoing, with the companies wanting different things and growing in different directions. Tune in to this episode to learn how to avoid the tragic fate of Romeo and Juliet and find successful matches in the world of M&As.
📕Show Menu - https://bit.ly/bcpshowmenu
The Big Con Podcast: Emily and Dale dive into the wild world of business blunders and figure out where things went wrong (or right, but mostly wrong) and use the benefit of hindsight and a healthy dose of schadenfreude to look at where there was an impact on either their profit, their brand, or something much more dire. The Big Con examines the stories of businesses that refused to invest in strategy and where we can learn from their mistakes.