Quibi: The $1.75 Billion Streaming Platform you've probably never heard of

02/14/23 • 32 min

This episode looks at Quibi, the "quick bites" mobile-only streaming service that no one had ever heard of, except for maybe the 175 celebrities who starred in its content. A Star-studded lineup of original content? Check. Big-name investors? Check. A marketing strategy that perhaps didn't make sense? You betcha! Quibi's business model was like trying to sell ice to Eskimos... on Mars. Our listeners will learn many lessons from this episode. Lessons that could have been learned by Quibi should they have done broader user testing before launching. In a crowded market, find out the about the many errors made by Quibi, leading it to be shut down quicker than you can say "quick bites.
📕Show Menu - https://bit.ly/bcpshowmenu
The Big Con Podcast: Emily and Dale dive into the wild world of business blunders and figure out where things went wrong (or right, but mostly wrong) and use the benefit of hindsight and a healthy dose of schadenfreude to look at where there was an impact on either their profit, their brand, or something much more dire. The Big Con examines the stories of businesses that refused to invest in strategy and where we can learn from their mistakes.
The Quibi Superbowl Commerical: Quibi - Bank Heist - Super Bowl 2020 Commercial - YouTubehttps://www.youtube.com › watch
References used in this episode

02/14/23 • 32 min

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