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The B2B Revenue Executive Experience

The B2B Revenue Executive Experience

Carlos Nouche, LIsa Schnare

The B2B Revenue Executive Experience is a podcast hosted by Cory Cotten-Potter who dedicate each episode to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
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Top 10 The B2B Revenue Executive Experience Episodes

Goodpods has curated a list of the 10 best The B2B Revenue Executive Experience episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The B2B Revenue Executive Experience for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The B2B Revenue Executive Experience episode by adding your comments to the episode page.

Why is there a disconnect between the amount that organizations are investing in sales enablement programs and the yield of success they’re seeing as a result?
Why might your strategy be failing, and importantly, what are the solutions? Well, firstly, we have to accept that buyers have changed.
The complexities of buyer personas and the crucial need for dynamic, real-time data are things we all need to get our heads around sooner rather than later.
James Pursey is here to help us do just that – James is well-practiced boiling down complex business problems, getting teams aligned and driving the change that is needed in a company. He is the Co-Founder & CEO of Replicate Labs, an organization that helps sales & marketing teams understand their buyers better through utilization of advanced and dynamic buyer personas.
Timeline:00:00 - Intro02:04 - Uncovering Hidden Passions03:39 - From Marketer to AI Innovator06:36 - The Cost of Ineffective Sales Enablement09:24 - Measuring Success: The Downside of Surveys13:18 - Accountability in Sales Training15:24 - Learning to Swim20:44 - No One Wants to Be Sold To Anymore24:19 - Real-Time Relevance: Buyer Personas27:45 - Engaging Clients with New Tools32:19 - Feedback that Transforms33:58 - From Stagnant to Dynamic Personas38:27 - Identifying the Need for Change39:00 - The Window Shopping PhenomenonNow that you know how to become the best possible you, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: James Pursey, Co-Founder & CEO of Replicate Labs
Subscribe to the podcast or write a review The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest
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The B2B Revenue Executive Experience - Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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01/30/24 • 37 min

So many sales professionals get caught up in the nitty-gritty of products and tech specs.
Then, they wonder why their deals go wrong.
We believe it is because they don't have genuine business conversations.
So, how can sales professionals switch from sales to a business dialect?
To help us with this incredible topic today, we have Eric Shaver, Managing Partner at Kensei Partners. Since 2008, Eric has personally trained over 20,000 quota-carrying and non-quota-carrying sales professionals across 33 countries in North America, EMEA/MENA, APJ/ANZ, Greater China, and Latin America. Leveraging his 19 years of successful technology sales and leadership, Eric closes the systemic financial, linguistic, and engagement management-centric sales execution gaps that corrupt revenue and operating margins.
Now that you’ve learned the importance of revenue enablement in driving sales growth, check out the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
GUEST: Eric Shaver, Managing Partner at Kensei PartnersSubscribe to the Podcast or Write a Review :The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest
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The B2B Revenue Executive Experience - Episode 281: Unleashing the Power of Value Selling with Julie Thomas
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09/05/23 • 34 min

Now that you know how to make the most out of your value selling...learn how to apply other tactics and tools for a disruptive B2B marketing and sales strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience; instructions on how to rate and review the show are here.
Guest: Julie Thomas, President and CEO of ValueSelling Associates
Subscribe to the Podcast or Write a Review :The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest
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Now that you know the importance of events for your marketing game... learn how to apply other tactics and tools for a disruptive B2B marketing strategy. Check out the full list of episodes here: The B2B Revenue Executive Experience and instructions on how to rate and review the show are here.Guest: Jonathan Kazarian, Founder, and CEO of Accelevents

Subscribe to the Podcast or Write a Review :The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest
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The B2B Revenue Executive Experience - Episode 255: The 3 Pillars of Effective Leadership with Vanessa Judelman
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09/06/22 • 30 min

“Knowing yourself”

“Managing your team”

“Leading your business”

These are the three pillars of effective leadership to successfully coach, develop, and provide optimal feedback to your workforce.

The moment you’re into management, your role within a company changes. Your tasks will revolve around time and people management, and you must ensure everything is executed strategically.

A true leader should be able to answer this question easily:

What am I getting paid to do?

To share more about the importance of effective leadership and how you can use it to prioritize, educate, and motivate your workforce, Vanessa Judelman, author, leadership coach, and president of Mosaic People Development, a leadership coaching company that develops leaders who inspire great results, will join us. Vanessa covers the three pillars of effective leadership required to successfully motivate and delegate the workforce.

Join us as we discuss:

  • Why is effective leadership so important?
  • The 3 pillars of effective leadership
  • What is a leader paid for to do?

Now that you know the importance of effective leadership... it’s time to learn how to lead your team or company to success. Check out the full list of episodes here: The B2B Revenue Executive Experience.

Listening on a desktop & can’t see the links? Just search for B2B Revenue Executive Experience in your favorite podcast player.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest
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The B2B Revenue Executive Experience - Episode 243: Data Nerds and Martech: What You Really Need to Know
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03/15/22 • 27 min

Your quest is to navigate the ever-changing martech landscape, find meaningful data, and turn it into actionable, profitable strategy. Easy!

Oh, there’s one tiny catch: Your marketers and sellers will need to become data scientists too — in all of that imaginary free time they have. There has to be a better way, right?

Luckily our guest, Brian Walker, President at Statwax, is an expert at helping brands identify the metrics they need and create a single, powerful thread that gets everyone on the same page.

Join us as we discuss:

  • Improving impact while squeezing marketing dollars
  • The volatile Venn diagram of sales and marketing
  • Building a content strategy that sales can truly utilize
  • You don’t have to be a data scientist to manipulate it successfully

Now that you know the secrets to refereeing the battle between sales and marketing, are you ready to learn more about post- pandemic selling or the B2B buyers’ journey? Check out the full list of episodes: The B2B Revenue Executive Experience.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest
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Most people understand sales training, but what about enablement? That’s just what you use for when something is broken on your sales team, right?

Wrong. The fact is, sales enablement is essential to every organization — and it’s time we structured our companies to reflect that. It’s time we moved onto sales enablement 3.0.

My guest today not only coined the term “sales enablement,” he’s now pioneering its revolution to 3.0. Roderick Jefferson, Vice President, Field Enablement for NETSKOPE and author of the new Amazon bestseller "Sales Enablement 3.0 ” joins me to discuss the secrets to sales enablement success.
Now that you understand why sales enablement 3.0 matters, are you ready to finally figure out how to bring up challenges at work or learn to transform your sales org with data and technology? Check out the full list of episodes: The B2B Revenue Executive Experience .

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest
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The B2B Revenue Executive Experience - Episode 214: Use PR To Build Credibility & Boost Sales w/Mickie Kennedy
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07/20/21 • 26 min

So your lead generation channels have reached a plateau and your sales operation is stuck in second gear. There’s enough happening to get by but that electrifying atmosphere is waning. You’re wondering whether PR will help kick things up a notch but the PR climate is evolving as fast as business tech. Where do you start?

Mickie Kennedy, Founder & CEO of eReleases, a leader in affordable press release writing and distribution, provides the answer.

What we talked about:

  • PR strategy must-haves
  • Stay ahead: 3 tips for a strong PR game
  • Profitable PR in action

Check out these resources we mentioned during the podcast:

For the entire interview, you can listen to The B2B Revenue Executive Experience.

If you don’t use Apple Podcasts, we suggest this link.

The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest
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The B2B Revenue Executive Experience - Episode 212: The ABCs of ABM: Account Based Marketing Made Simple w/ Mike Maynard
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07/06/21 • 26 min

The meeting you have tomorrow is with the sales team. You’re anticipating a sleepless night. As you sharpen your pitchfork, you wonder why no one’s solved the alignment problem between sales and marketing. Then, you remember something: You’re not in Mad Men; you’re running a successful ABM campaign — and collaboration with sales is the name of the game.

My guest today is Mike Maynard, Owner at Napier Partnership Limited, who came on the show to demystify Account Based Marketing and explain how to harness its numerous benefits.

In this episode, we discuss:

  • What ABM is
  • How to implement ABM
  • How ABM helps better align sales and marketing
    Now that you know the ABCs of ABM, are you ready to learn how to craft your brand or establish a repeatable sales process? Check out the full list of episodes: The B2B Revenue Executive Experience.
The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest
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The B2B Revenue Executive Experience - Episode 320: From Ground Zero to Sales Hero with John Westman
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06/11/24 • 28 min

Winning in sales today requires more than persuasive skills and product knowledge to succeed.
Experienced businesses have learned this the hard way.
But what if you're just at the beginning of your sales journey?
If you were to establish a sales organization from the ground up, what beliefs, mindset, and behaviors would create a customer-first culture and a highly successful selling motion?
To help us with this today, we have John Westman, VP of Project Management at Citius Pharmaceuticals. John is also an Instructor at the Harvard Division of Continuing Education, where he designed and now teaches Professional Selling and Sales Management. With years of experience at companies like Fresenius Medical Care, NxStage Medical, PharMetrics (acquired by IMSHealth), Decision Resources, UROMED, and Baxter Healthcare, John brings a wealth of knowledge to his students.
Now that you have learned how to successfully build a sales organization from scratch, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.GUEST: John Westman, VP of Project Management at Citius Pharmaceuticals

Subscribe to the podcast or write a review- Stitcher
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The B2B Revenue Executive Experience is handcrafted by our friends over at: fame.soPrevious guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at SalesfareCheck out our three most downloaded episodes:If you are interested in joining The B2B Revenue Executive Experience as a guest, please complete this form: fame.so/vsa-guest
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FAQ

How many episodes does The B2B Revenue Executive Experience have?

The B2B Revenue Executive Experience currently has 334 episodes available.

What topics does The B2B Revenue Executive Experience cover?

The podcast is about Network Marketing, Marketing, Management, Entrepreneur, Cold Calling, Startup, Podcasts and Business.

What is the most popular episode on The B2B Revenue Executive Experience?

The episode title 'Episode 314: Tackling the Buyer-Seller Dynamic Frictions with Greg Brown' is the most popular.

What is the average episode length on The B2B Revenue Executive Experience?

The average episode length on The B2B Revenue Executive Experience is 32 minutes.

How often are episodes of The B2B Revenue Executive Experience released?

Episodes of The B2B Revenue Executive Experience are typically released every 7 days.

When was the first episode of The B2B Revenue Executive Experience?

The first episode of The B2B Revenue Executive Experience was released on May 29, 2017.

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