Building Perfect Sports with CEO Bruce Colero - Episode #246

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11/07/24 • 22 min

Episode #246 features Bruce Colero, the visionary founder of Perfect Sports Supplements. Bruce walks us through his extraordinary transition from a career as a dedicated athlete to a significant player in the sports supplement industry. With over 25 years of experience in fueling athletes, he shares the crucial decision to prioritize building Perfect Sports over pursuing a professional fighting career. While we learn about his headquarters visit during the Ontario tour, Bruce passionately discusses the expansion of Perfect Sports into the US market and the pivotal role it plays in his journey.
This episode isn't just about supplements; it's a heartfelt exploration of the sports industry's profound impact and motivation. Bruce candidly opens up about his mission to inspire young people through mental health support, mentorship, and personal growth. As he reflects on his own drive for financial success and the evolution of his goals, Bruce emphasizes the importance of mental resilience, gratitude, and the potential for greatness within everyone. Discover the demanding daily routine of a committed athlete, the essential nature of recovery, and powerful advice for anyone aspiring to succeed: never give up and ignore the skeptics. Tune in for an episode brimming with insights, motivation, and valuable life lessons from Bruce Colero.
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Previous Episode

Building Elite Athletes at Kinetic Haus with Dante Martella - #245

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High-performance athletic training is not all equal as we learn from our guest Dante Martella, the visionary behind Kinetic House in Toronto. Discover how Dante turned his dream into a reality, creating a state-of-the-art performance center and sports therapy clinic that has significantly impacted athletes, including Indiana Pacers' Andrew Nembhard. Learn how we prepared for the Toronto Waterfront Marathon with the help of osteopath Tina, whose comprehensive assessments ensure athletes reach their peak performance while minimizing injury risks.
Join a fascinating discussion on osteopathy's subtle yet profound impact on sports therapy, where body alignment and gentle adjustments are pivotal in enhancing athletic performance. As we delve into body mechanics, we reveal how athletes can improve efficiency and prevent long-term injuries through small, incremental changes. Through personal stories of a journey from volleyball to combat sports, we underscore the importance of understanding biomechanics for developing well-balanced athletes.
Explore the broader themes of athletic development and personal growth as we uncover strategies to apply fitness principles to life's challenges. From core stability exercises to learning from the unique demands of underrated sports like badminton, tennis, and soccer, our conversation reveals the mental and physical rigour required at elite levels. We also discuss the synergy between sports communication and psychology, offering insights into the link between physical training and mental acuity, drawing inspiration from figures like poker legend Phil Ivey. Join us for an episode filled with stories of passion, growth, and the power of human connection in the world of sports.
Powered by Perfect Sports Supplements use "AP20" to save 20%!--
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Check out Dante's stuff:
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Kinetic Haus
Website
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Check out Dave's stuff:
Instagram
Twitter
LinkedIn
--
Try Can-I-Wellness Sleep Product 20% off
--
Get 20% off Caldera Lab Men's Skincare Products
--
Get your Vivobarefoot Shoes 20% off by using the code: ATHLETEPOD20

Next Episode

Unleashing Human Potential: Endurance, Recovery, and Mental Resilience with Sach Latti - #247

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Get ready to be inspired by Sach Latti's astonishing endurance journey as he shares his experience of running 60 kilometres every day for 60 days. We explore the incredible mental strength and dedication required for such a feat and discuss his next ambitious goal of running across Canada as the first person of colour to do so. Alongside these awe-inspiring stories, we chat about the importance of supporting local sports, with a nod to Alexander Ovechkin's pursuit of Wayne Gretzky's record and the Toronto Argonauts' recent Grey Cup victory. Plus, we touch on the sensational impact of big-name boxing events like the Jake Paul-Mike Tyson showdown.
Recovery is as essential as the performance itself, and in this episode, we offer a refreshing take on rejuvenation through cold plunges and sauna sessions at Hydro Haus. Kevin, the owner, joins us to share the benefits of contrast therapy, which plays a crucial role in athletic recovery. Our conversation includes personal stories of camaraderie and resilience during challenging outdoor events, emphasizing the power of shared experiences. We also highlight a memorable encounter with a family of athletes, epitomizing the spirit of adventure and determination at its finest.
This episode ventures into brain endurance training, shedding light on how physical challenges can foster cognitive growth and resilience. We conclude with a thought-provoking look at the potential of psilocybin in recovery and personal development, with an exciting outlook on an upcoming mushroom ceremony. Join us for an episode that showcases the limitless potential of human endurance and the strength of mental resilience.
Powered by Perfect Sports Supplements use "AP20" to save 20%!--
Want to see more of the AP? Subscribe to the AP YouTube channel.
--
Check out Sach's stuff:
Instagram
--
Check out Dave's stuff:
Instagram
Twitter
LinkedIn
--
Try Can-I-Wellness Sleep Product 20% off
--
$25 off your first State & Liberty Purchase!
--
Get 20% off Caldera Lab Men's Skincare Products
--
Get your Vivobarefoot Shoes 20% off by using the code: ATHLETEPOD20

The Athletes Podcast - Building Perfect Sports with CEO Bruce Colero - Episode #246

Transcript

Speaker 100:00:00.300

Let's just say I pop you in the face right now . Your nose is going to bleed and you're going to be like fuck , my nose hurts . Why is it hurting ? Because I punched you in the face .

Speaker 200:00:09.340

Hey , what's up , welcome back . This is the 246th episode of the Athlete's Podcast . Today we're featuring Bruce Calero , founder of Perfect Sports S