The Aspiring CMO
Ani Hoang
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Top 10 The Aspiring CMO Episodes
Goodpods has curated a list of the 10 best The Aspiring CMO episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Aspiring CMO for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Aspiring CMO episode by adding your comments to the episode page.
07/06/23 • 34 min
“Your brand needs to be seen at least 7 times before people make a purchase.” Michelle Coyle. How often did you think you “should” start taking social media a little bit seriously?
I am not going to lie. SMM (social media marketing) can be frustrating and annoying when you don’t have the right content creator and manager behind it.
So, in this episode, I invited Michelle Coyle, the Founder of Beechtree Marketing. Her story is very inspiring as she started as a freelance graphic designer and built up her social media agency from there.
She is also balancing motherhood and business life in New Jersey and still makes time for business networking to get clients and referrals for her business.
If you liked this episode, make sure you give us a review or subscribe to the channel ❤️
✨ Episode Chapters:
1:20 How Michelle Pivoted in her Career 2x
3:00 Peek into a Social Media Marketing Agency
4:30 “AI Taking over jobs” from Michelle, who went through ‘08 and COVID...
6:36 AI Prompt Engineering
8:40 Digital vs. Traditional Marketing
9:20 Michelle’s Agency
11:00 Organic marketing then paid
13:00 How does Michelle find clients?
16:40 What is reputation management?
20:00 AI can take over, and be careful about this!
24:00 Hashtag Research
25:30 Why LinkedIn is COOL?
28:07 Michelle’s experience working with CMOs
28:56 What is Michelle’s advice for 20somethings to become successful?
30:02 Motherhood and Running a Business
🔗 CONNECT WITH MICHELLE
How to influence others and sell more with DiSC? - Mads Singers
The Aspiring CMO
06/29/23 • 43 min
In this episode, I talked to Mads Singers, a successful management coach and expert in using the DiSC framework to identify individuals' personal strengths and weaknesses. Mads has successfully applied DiSC to scale his clients' businesses from 5 figures to 8.
The best part is that he never uses traditional DiSC tests, he observes through our body language! His secret now is no longer just for him because he created DiSC For Teams, a brand new SaaS tool for businesses to identify their employee's and managers' strengths.
Join us in this conversation, and let's pick Mads' brain together. Maybe, you will understand yourself better, too.
https://discforteams.org/
Episode Chapters:
0:57 How is Mads a world traveler?
2:18 What’s DiSC?
3:25 How does Mads identify personality types?
5:27 Examples where the client succeeded with DiSC
8:35 Meaning of each letter D-I-S-C
14:47 What’s the best personality type for CMOs?
17:37 How to use DiSC to understand CUSTOMERS or CLIENTS? $$$
21:39 Real Marketing case study
25:38 How to avoid hiring someone like yourself?
26:43 Should you give prospects a DiSC test?
27:37 DiSC for teams
28:30 Why Ani loves DiSC?
29:30 STOP fixing shit you are bad at.
31:40 Why should high C’s push to be more sociable?
35:20 Mads Management course vs Management course in university
36:36 Who is a good leader?
39:50 Mads identifying Ani 4 years ago 👀
40:39 Primary vs. Secondary Traits
📚 Resources Mentioned
Mads Singers Management Training
🔗 CONNECT WITH Mads Singers
👥 https://www.linkedin.com/in/madssingers/
06/08/23 • 29 min
Kat Tierney started her first website in 2007 and made money online (before it was mainstream)! She has helped several clients as an SEO freelancer and agency owner, and now she is an SEO Manager at an Enterprise SEO Agency. So, could you imagine how much experience she has in digital marketing? A LOT!
We go over how she started her career, what MISTAKES businesses make on their websites, how Kat uses AI, and what Aspiring CMOs should takeaway after this episode!
Kat is a super cheerful, fun, and very experienced digital marketer, and her path really shows: Don’t wait for a job to tell you what to do. If you want to learn digital marketing, start a website.
📽️ Subscribe to The Aspiring CMO!
✨Episode Chapters:
1:47 How did Kat Start SEO in 2007?
2:58 Kat’s first online business
3:48 Starting an SEO Agency and turning into full-time SEO
5:00 Hiring as a new entrepreneur
8:11 Stop making this mistake on your website!
10:50 How to avoid bullsh!t from “social media experts”?
13:30 Don’t write for “the user”.
15:09 How to get more attention on social media?
15:44 You need to try this AI tip!
17:32 Marketing Team Structure in an Enterprise-Level SEO Agency
19:26 What does a Chief Marketing Officer do in an Enterprise lvl SEO Agency?
21:49 Working in a Big Company vs. Your Own Business
25:05 You can design your own life.
25:38 Overcome hardships
27:35 Advice for people in their early 20s.
28:40 MESSAGE FOR EVERY ASPIRING CMO
📚 Resources Mentioned
Mastermind Mansion SEO Conference / Event
🔗 CONNECT WITH KAT:
Self-Made Millionaire in 13 Months: Nicole Cherie Hesse
The Aspiring CMO
05/15/23 • 35 min
As a successful entrepreneur, you have to be comfortable with being uncomfortable. Soothe your feelings (not avoiding or shutting them down) helps you make better decisions and MORE MONEY.
Welcome Nicole Cherie Hesse, client attraction coach, business owner, podcast host, public speaker, mom, and Wonder Woman herself!
We dived into the following topics; feel free to skip to any of the chapters!
(2:50) Getting fired from bartending and becoming a millionaire in 13 months
(8:10) How to overcome yourself from “quick solutions”?
(10:49) Why you should not chase “Positivity”
(12:11) How to create a KickASS offer: ROI Articulation
(13:04) The Lawn Mower Theory: People don’t buy products. They buy results.
(15:00) Building an Audience who LOVES you (organically)
(15:50) Growing a Facebook Group from 0 → 10,000 in 6 Months
(19:18) Nicole’s advice for ambitious people in their 20s
(21:00) Corporate route or Freelance Life: What’s the best for newbies?
(23:07) How Does Emotional Regulation Lead to Success?
(25:10) What to do when money doesn’t matter anymore?
(27:26) What sets apart the “Entrepreneur Land and “9-5 World”
(31:37) “I do what I want” Mindset Gone Wrong
(33:02) Number 1 Takeaway: You get to choose your experience
🔗 CONNECT WITH Nicole
🎧 Listen to Nicole’s Podcast "Real Unicorns Don’t Wear Pants"
🎁 Receive Nicole’s Gift: https://nonstopnotifications.com/optin1585536757760
👥 Join Nicole’s FB Group: Unicorn Client Attraction Secrets
Your Personal Brand is Your Sales Superpower - Steven Khanna
The Aspiring CMO
08/15/24 • 26 min
“Try not to fake anything. Just be yourself”.
In today episode, I sit down and talk with Steven Khanna from White Press. We dove deep into Stephen's experiences, uncovering valuable insights about the importance of authenticity in sales.
We also explored the concept of transferable skills and how Stephen leveraged his experience in the restaurant industry to excel in the link-building industry.
If you're looking for inspiration and practical tips for navigating the world of sales and personal branding, this episode is for you!
We talk about:
- The important of clear communication.
- Personal Brand is your sales superpower.
- Sales strategies and managing expectations.
And MORE things inside our talk.
One of my favorite takeaways from this episode is Stephen's advice for aspiring sales managers: be likable, know your numbers, be proactive, and never stop testing. It's a simple yet powerful formula for success.
So now let’s grab a cup of tea and listen to our story.
Timeline:
00:00: Introduction and Background
03:10: Building Genuine Relationships and Being Yourself
06:58: The Importance of Clear Communication
10:29: Sales Strategies and Managing Expectations
14:36: Continuous Testing and Learning from Mistakes
19:29: Taking Risks and Pursuing Passions
23:25: Handling Adversity and Standing Out
26:05: Advice for Younger Self
🔗 CONNECT WITH STEVEN KHANNA:
👥 Facebook: https://www.facebook.com/steven.khanna22
💻 Linkedin: https://www.linkedin.com/in/steven-khanna-b40a7759/
ASK Anything on The Aspiring CMO show and get your questions answered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6
Subscribe to The Aspiring CMO:
Facebook: https://www.facebook.com/theaspiringcmo
Instagram: https://www.instagram.com/theaspiringcmo/
06/08/24 • 44 min
In this episode, I had Chris M Walker, founder of Legiit, on the show. and he dropped some serious knowledge bombs.
He emphasizes the importance of building a personal brand and staying resilient as an entrepreneur.
Chris shared how Legiit uses a killer checklist for freelancers and a focus on building a strong community to attract the best people. He gave us some insights on how to navigate this, including the importance of providing genuine value and playing the long game. ️
Plus, we talked about some overused marketing terms that are basically meaningless these days (looking at you, "adding value").
So, there you have it! This episode was jam-packed with actionable advice for anyone building a business, especially if you're rocking the freelance life.
Let’s hit the play, take what you learn and put it into action!
✨ Episode Topics:
00:00: Introduction
00:47: Building a Strong Community of Freelancers and Connecting Them with Business Owners
01:15: The Importance of Personal Branding and Resilience as an Entrepreneur
09:09: Attracting Quality Freelancers and Businesses to a Platform
21:39: Building a Community and Personal Brand in Marketing
23:04: The Importance of a Long-Term Approach
24:23: Providing Genuine Value to Customers
28:00: Challenges in Attracting Business Owners
29:44: Marketing an Intangible Product
30:37: The Impact of Conference Speaking and Personal Branding
37:39: Dislike for Certain Marketing Terms
39:19: Treating People as Individuals in Marketing
🔗 CONNECT WITH CHRIS M WALKER:
👥 Facebook: https://www.facebook.com/cmwlegiit
💻 Website: https://legiit.com/
🎧 Youtube: https://www.youtube.com/@ChrisMWalker
ASK Anything on The Aspiring CMO show and get your questions answered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6
Subscribe to The Aspiring CMO
Facebook: https://www.facebook.com/theaspiringcmo
Instagram: https://www.instagram.com/theaspiringcmo/
05/29/24 • 31 min
In this episode, I dive deep with Umar Faizan, founder of Growth Winner. We will talk about how personal branding fuels agency growth, leverage AI for efficient link building, and navigate its challenges.
Plus, uncover Umar's top hiring tips and the advice he'd give his younger marketing self (spoiler alert: invest in expertise and funnels!).
So, tune in this episode for actionable advice to help your digital marketing agency thrive!
Special offer for The Aspiring CMOs:
use "ASPIRINGCMO" coupon at the checkout before purchasing any of our link building packages and they'll get a 10% lifetime discount!!!
Website: https://growthwinner.com/
How awesome is this? Grab them now and lets go!
✨ Episode Topics:
00:00: Introduction
03:05: The Role of AI in Link Building
08:13: Challenges and Opportunities with AI
25:24: The Importance of Quality Content
29:09: Investing in Expertise and Learning About Funnels
🔗 CONNECT WITH UMAR FAIZAN
👥 Linkedin: https://www.linkedin.com/in/umarfaizan/
💻 Youtube: https://www.youtube.com/@Umar_Faizan_SEO/featured
ASK Anything on The Aspiring CMO show and get your questions answered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6
Subscribe to The Aspiring CMO
Facebook: https://www.facebook.com/theaspiringcmo
Instagram: https://www.instagram.com/theaspiringcmo/
05/17/24 • 26 min
Are you tired of chasing trends in affiliate marketing? In this episode, I will interview Niels Zee, a 7-figure affiliate marketer, at the SEO Pirate Retreat Mastermind.
We dive deep into the power of niche selection and passion. Discover how focusing on what you love can lead to better content, higher conversions, and explosive growth. Niels also shares insider secrets like negotiating commissions, hiring top copywriters, and creating digital products to boost your income. Plus, you can also learn how attending mastermind events like the SEO Pirate Retreat Mastermind can unlock powerful connections and collaborations.
Don't miss this episode for actionable tips and insights to take your affiliate marketing business to the next level!
✨ Episode Topics:
01:13: Passion and Outsmarting the Competition
02:59: Choosing the Right Niche
04:26: Scalability in the Retail Niche
09:43: The Importance of Skilled Copywriters
11:11: Negotiating Commissions for Increased Revenue
12:40: Creating Digital Products for Additional Income
🔗 CONNECT WITH NIELS ZEE:
👥 Linkedin: https://www.linkedin.com/in/niels-zee/
💻 Website: https://nielszee.com/
ASK Anything on The Aspiring CMO show and get your questions asnwered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6
Subscribe to The Aspiring CMO:
Facebook: https://www.facebook.com/theaspiringcmo
Instagram: https://www.instagram.com/theaspiringcmo/
03/25/24 • 26 min
Sales vs Marketing...I’d say the most common love-hate relationship in businesses, right after the workaholic Boomers vs self-loving Gen Zs 🤪
This episode is all about the art of SALES and the basics of SALES Psychology! I found this piece a critical part of any career and entrepreneurship journey because no matter what you do, YOU. NEED. TO. SELL.
Glen was a Director of Sales before he launched his online business, and he was kind to join the show and put his YEARS OF experience into just 30 minutes.
This episode is recommended for everyone. So, stop scrolling and hit the play button ⏯️
✨ Episode Topics:
01:14 - 05:30: Starting in sales and overcoming fear
05:31 - 07:50: Sales and Marketing: Differences and Similarities
07:51 - 09:44: The Role of Numbers and ROI in Sales
09:45 - 18:30: Sales Techniques: Having Conversations and Listening
18:30 - 24:00: Traits of Great Salesperson
24:00 - 26:55: Advice for Aspiring CMOs
ASK Anything on The Aspiring CMO show and get your questions answered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6
Connect with Glen Ingram
Linkedin: https://www.linkedin.com/in/gleningramseoexpert/
Website: https://www.websearchpros.com/
Subscribe to The Aspiring CMO
Facebook: https://www.facebook.com/theaspiringcmo
Instagram: https://www.instagram.com/theaspiringcmo/
Why Most Marketing Agencies Fail Defining the CMO Role
The Aspiring CMO
10/19/24 • 40 min
Imagine you're standing at a crossroads, surrounded by countless paths leading to potential business growth.
Which one do you choose? In this episode, I talk with Behdad Jamshidi, a true expert in the world of marketing strategy and business development.
Behdad shared some incredible insights on how businesses can grow by finding the right marketing partners—a process he calls "marketing matchmaking."
It's about connecting companies with agencies that fit their unique needs, not just the first ones that come along.
Behdad emphasized that not every agency is cut out for every business, and understanding the strengths and weaknesses of potential partners is crucial.
For anyone trying to navigate the complex world of agency relationships, this episode is full of practical tips and lessons learned.
✨ Episode Topics:
00:00: Shifting Business Mindsets for Growth
02:51: The Role of Marketing Matchmaking
06:00: Understanding the CMO's Role
09:08: Building a Solid Marketing Foundation
11:52: Vetting Marketing Partners
15:04: Navigating Agency Relationships
17:55: The Complexity of Marketing Services
20:11: The Importance of Specialization in Digital Marketing
22:25: Long-Term Marketing Strategies and Budgeting
24:45: Building a Comprehensive Marketing Strategy
26:37: Success Stories: E-commerce Growth Through Strategy
28:00: Unique Approaches for Service-Based Businesses
31:52: Understanding the CMO Role
36:57: Advice for Aspiring CMOs
🔗 CONNECT WITH BEHDAD JAMSHIDI:
👥 LinkedIn: https://www.linkedin.com/in/behdadjamshidi/
💻 Website: https://cjammarketing.com/
🎧 Instagram: https://www.instagram.com/cjammarketing/
ASK Anything on The Aspiring CMO show and get your questions answered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6
Subscribe to The Aspiring CMO:
Facebook: https://www.facebook.com/theaspiringcmo
Instagram: https://www.instagram.com/theaspiringcmo/
YouTube: https://www.youtube.com/@theaspiringcmo/featured
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FAQ
How many episodes does The Aspiring CMO have?
The Aspiring CMO currently has 54 episodes available.
What topics does The Aspiring CMO cover?
The podcast is about Seo, Marketing, Social Media, Entrepreneurship, Podcasts, Digital Marketing and Business.
What is the most popular episode on The Aspiring CMO?
The episode title 'The Illusion of getting things done - Kieran Browning' is the most popular.
What is the average episode length on The Aspiring CMO?
The average episode length on The Aspiring CMO is 34 minutes.
How often are episodes of The Aspiring CMO released?
Episodes of The Aspiring CMO are typically released every 7 days.
When was the first episode of The Aspiring CMO?
The first episode of The Aspiring CMO was released on May 15, 2023.
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