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The Aspiring CMO - "I tried everything": Affiliate Marketing, Agency, now Enterprise SEO: Kat Tierney

"I tried everything": Affiliate Marketing, Agency, now Enterprise SEO: Kat Tierney

The Aspiring CMO

06/08/23 • 29 min

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Kat Tierney started her first website in 2007 and made money online (before it was mainstream)! She has helped several clients as an SEO freelancer and agency owner, and now she is an SEO Manager at an Enterprise SEO Agency. So, could you imagine how much experience she has in digital marketing? A LOT!

We go over how she started her career, what MISTAKES businesses make on their websites, how Kat uses AI, and what Aspiring CMOs should takeaway after this episode!

Kat is a super cheerful, fun, and very experienced digital marketer, and her path really shows: Don’t wait for a job to tell you what to do. If you want to learn digital marketing, start a website.

📽️ Subscribe to The Aspiring CMO!

✨Episode Chapters:

1:47 How did Kat Start SEO in 2007?

2:58 Kat’s first online business

3:48 Starting an SEO Agency and turning into full-time SEO

5:00 Hiring as a new entrepreneur

8:11 Stop making this mistake on your website!

10:50 How to avoid bullsh!t from “social media experts”?

13:30 Don’t write for “the user”.

15:09 How to get more attention on social media?

15:44 You need to try this AI tip!

17:32 Marketing Team Structure in an Enterprise-Level SEO Agency

19:26 What does a Chief Marketing Officer do in an Enterprise lvl SEO Agency?

21:49 Working in a Big Company vs. Your Own Business

25:05 You can design your own life.

25:38 Overcome hardships

27:35 Advice for people in their early 20s.

28:40 MESSAGE FOR EVERY ASPIRING CMO

📚 Resources Mentioned

Mastermind Mansion SEO Conference / Event

🔗 CONNECT WITH KAT:

LinkedIn: https://www.linkedin.com/in/karintierney/

Facebook: https://www.facebook.com/karinalzinatierney

06/08/23 • 29 min

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