Network or Stay Behind: Graphic Designer to SMM with Michelle Coyle

“Your brand needs to be seen at least 7 times before people make a purchase.” Michelle Coyle. How often did you think you “should” start taking social media a little bit seriously?

I am not going to lie. SMM (social media marketing) can be frustrating and annoying when you don’t have the right content creator and manager behind it.

So, in this episode, I invited Michelle Coyle, the Founder of Beechtree Marketing. Her story is very inspiring as she started as a freelance graphic designer and built up her social media agency from there.

She is also balancing motherhood and business life in New Jersey and still makes time for business networking to get clients and referrals for her business.

If you liked this episode, make sure you give us a review or subscribe to the channel ❤️

✨ Episode Chapters:

1:20 How Michelle Pivoted in her Career 2x

3:00 Peek into a Social Media Marketing Agency

4:30 “AI Taking over jobs” from Michelle, who went through ‘08 and COVID...

6:36 AI Prompt Engineering

8:40 Digital vs. Traditional Marketing

9:20 Michelle’s Agency

11:00 Organic marketing then paid

13:00 How does Michelle find clients?

16:40 What is reputation management?

20:00 AI can take over, and be careful about this!

24:00 Hashtag Research

25:30 Why LinkedIn is COOL?

28:07 Michelle’s experience working with CMOs

28:56 What is Michelle’s advice for 20somethings to become successful?

30:02 Motherhood and Running a Business

🔗 CONNECT WITH MICHELLE

👥 https://www.linkedin.com/in/michellencoyle/

💻 https://beechtreemarketing.com/