Community is everything… but how do you build one? Chris M Walker

The Aspiring CMO

06/08/24 • 44 min

In this episode, I had Chris M Walker, founder of Legiit, on the show. and he dropped some serious knowledge bombs.

He emphasizes the importance of building a personal brand and staying resilient as an entrepreneur.

Chris shared how Legiit uses a killer checklist for freelancers and a focus on building a strong community to attract the best people. He gave us some insights on how to navigate this, including the importance of providing genuine value and playing the long game. ️

Plus, we talked about some overused marketing terms that are basically meaningless these days (looking at you, "adding value").

So, there you have it! This episode was jam-packed with actionable advice for anyone building a business, especially if you're rocking the freelance life.

Let’s hit the play, take what you learn and put it into action!

✨ Episode Topics:

00:00: Introduction

00:47: Building a Strong Community of Freelancers and Connecting Them with Business Owners

01:15: The Importance of Personal Branding and Resilience as an Entrepreneur

09:09: Attracting Quality Freelancers and Businesses to a Platform

21:39: Building a Community and Personal Brand in Marketing

23:04: The Importance of a Long-Term Approach

24:23: Providing Genuine Value to Customers

28:00: Challenges in Attracting Business Owners

29:44: Marketing an Intangible Product

30:37: The Impact of Conference Speaking and Personal Branding