Using data to create personal relationships with donors
05/11/18 • 34 min
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Using data to create personal relationships with donors[/et_pb_text][/et_pb_column][et_pb_column type="1_2"][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" specialty="on" prev_background_color="#333f48" _builder_version="3.17.4" use_custom_width="on" width_unit="off" custom_width_percent="57%" custom_padding="0px|||" padding_top_2="0px" padding_top_1="45px"][et_pb_column type="3_4" specialty_columns="3"][et_pb_row_inner admin_label="Row" _builder_version="3.17.4" custom_margin="0px|||" custom_padding="0px|||" padding_top_1="0px" custom_padding_last_edited="off|"][et_pb_column_inner type="4_4" saved_specialty_column_type="3_4"][et_pb_post_title admin_label="Date - don't edit" _builder_version="3.17.4" title="off" author="off" date_format="M Y" categories="off" comments="off" featured_image="off" module_class="trends-date" custom_margin="||0px|" /][et_pb_text _builder_version="3.17.6"]
Like little clues left behind through their interactions with us, data provides us with valuable nuggets of knowledge and information by which we can create close personal relationship with our donors. In this episode, Celeste Bannon Waterman, Senior Vice President of KCI shares the role that data can play in creating that relationship and how it can be used to cultivate a unique conversation and establish a mutual connection with donors. In addition, we chat with Hitesh Kothary, Vice President and Chief Financial Officer and David Mark, Director of Donor and Information Services for BC Children’s Hospital Foundation on how the Foundation has improved their data capabilities and the journey they have undertaken to do that.
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Using data to create personal relationships with donors[/et_pb_text][/et_pb_column][et_pb_column type="1_2"][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" specialty="on" prev_background_color="#333f48" _builder_version="3.17.4" use_custom_width="on" width_unit="off" custom_width_percent="57%" custom_padding="0px|||" padding_top_2="0px" padding_top_1="45px"][et_pb_column type="3_4" specialty_columns="3"][et_pb_row_inner admin_label="Row" _builder_version="3.17.4" custom_margin="0px|||" custom_padding="0px|||" padding_top_1="0px" custom_padding_last_edited="off|"][et_pb_column_inner type="4_4" saved_specialty_column_type="3_4"][et_pb_post_title admin_label="Date - don't edit" _builder_version="3.17.4" title="off" author="off" date_format="M Y" categories="off" comments="off" featured_image="off" module_class="trends-date" custom_margin="||0px|" /][et_pb_text _builder_version="3.17.6"]
Like little clues left behind through their interactions with us, data provides us with valuable nuggets of knowledge and information by which we can create close personal relationship with our donors. In this episode, Celeste Bannon Waterman, Senior Vice President of KCI shares the role that data can play in creating that relationship and how it can be used to cultivate a unique conversation and establish a mutual connection with donors. In addition, we chat with Hitesh Kothary, Vice President and Chief Financial Officer and David Mark, Director of Donor and Information Services for BC Children’s Hospital Foundation on how the Foundation has improved their data capabilities and the journey they have undertaken to do that.
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By 2026, women will control 48% of wealth in Canada. If not already, charities should be focusing on women as a key donor group. In this episode of The Ask, we speak to Jo-Anne Ryan, Vice President Philanthropy TD Wealth and Sharon Avery, CEO Toronto Foundation about what to do to tap into the power and potential of women donors.
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Concerns and Solutions: Three of Canada’s top non-profit leaders tackle the most pressing issues fundraisers face today
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Is your donor base shrinking? Are you wondering how to diversify revenues? What about raising unrestricted money? Or building a culture of innovation? If you said yes to even one of those questions, this is the episode for you! At the recent AHP Convene Canada Conference, The Ask host Nicole Nakoneshny moderated a panel discussion with three of Canada’s top hospital fundraisers - Doug Rankmore, CEO of Kelowna General Hospital Foundation, Meghan Stovel McKnight, Senior Vice President and COO at Trillium Health Partners Foundation in Mississagua and Ted Garrard, CEO of SickKids Foundation in Toronto. Meaghan, Doug and Ted share their thoughts on these questions as well as numerous other topics.
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