GUEST: How to Sell, Without Selling Out (being salesy), with Andy Paul

02/24/22 • 28 min

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Most people don't want to be viewed as that "salesy" salesperson.

And most people don't want to be subjected, as a buyer or prospect, to that person either.

Andy Paul, author of the new book, "Sell, Without Selling Out," is an expert in how to sell at the human level.

He shares the four Sell In pillars that are the indispensable instruments of selling:

Connection, Curiosity, Understanding, Generosity.

Most people don't want to be viewed as that "salesy" salesperson.

And most people don't want to be subjected, as a buyer or prospect, to that person either.

Andy Paul, author of the new book, "Sell, Without Selling Out," is an expert in how to sell at the human level.

He shares the four Sell In pillars that are the indispensable instruments of selling:

Connection, Curiosity, Understanding, Generosity.

If we react properly to what the prospect is trying to tell us, they will give us the exact words to use to help them buy.

And it is NOT pitching. It is recognizing "problem trigger" words and phrasing, and then prompting them to continue telling you more.

You'll hear examples of these words, and how to respond to get the information you'll use in your persuasive recommendation.

As Art found out on a sales call he received, the tired, old, scripted "Feel-Felt-Found" technique is still being taught and used.

While the psychology behind it is sound, when it is used verbatim it usually sounds salesy and goofy.

Art shares a way to use a version of it, conversationally, and effectively, that you can easily modify.

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